The ActiveProspect team attended FAST Remodeler Live 2026 in Nashville, where home improvement, remodeling, roofing, financing, technology, and lead generation leaders came together to discuss what is shaping the next stage of growth for the Home Services industry. 

The event created a valuable opportunity to connect with customers, prospects, and partners across the remodeling ecosystem and hear directly from the teams managing lead flow, customer acquisition, data strategy, and operational scale every day.

Across the conversations, one theme came through clearly: Home Services companies are not just looking for more leads. They are looking for better systems. The market is becoming more sophisticated, and growth-minded teams are thinking more carefully about lead quality, routing, validation, consent documentation, CRM performance, data enrichment, AI, and how all of those pieces work together.

Lead quality remains a top priority

One of the strongest themes from the event was the continued focus on lead quality. Several conversations centered on how brands can better evaluate incoming leads before they enter the sales process. For some companies, the priority is duplicate detection. For others, it is improving validation, understanding lead age, or reducing friction between corporate lead flows and dealer-level processes.

This reflects a broader industry challenge. As Home Services brands scale, lead quality is no longer just a marketing concern. It becomes an operational alignment issue across corporate teams, franchisees, dealers, vendors, and sales organizations.

Customers are looking for more than point solutions

Another important takeaway from FAST Remodeler Live was that many companies are thinking beyond individual tools. They want to understand how their lead acquisition, routing, validation, and data systems work together.

That kind of conversation is increasingly common. Buyers are not only asking, “Can this tool solve one problem?” They are asking, “How does this platform support our acquisition strategy, operational efficiency, vendor management, and compliance posture as we grow?”

Solutions like TrustedForm and LeadConduit work together to help companies document consent, validate leads, filter traffic, route inquiries, and make more informed buying decisions.

Data enrichment and AI are becoming strategic priorities

The event also made clear that data strategy is becoming more central to Home Services growth. Several conversations touched on future data capabilities, including consumer data, property-level information, title data, and API-driven access to enrichment signals.

These conversations point to an important shift. Home Services teams are increasingly looking for ways to make lead handling more intelligent. They want to understand more about the consumer, the property, and the likelihood of conversion before sales teams invest time and effort.

AI was another recurring topic. The takeaway is clear: AI and data enrichment are no longer abstract future-state ideas. Home Services brands are actively exploring how predictive signals, automation, and richer lead intelligence can help them reduce wasted effort, improve conversion, and protect margins.

Partnership conversations are expanding

Beyond customer and prospect conversations, FAST Remodeler Live created meaningful opportunities to strengthen partner relationships. The ActiveProspect team connected with many organizations to discuss referral partnerships, recurring syncs, and future collaboration opportunities.

This partner activity reflects another important dynamic in the Home Services market: Growth is increasingly ecosystem-driven. Lead providers, platforms, financing companies, CRMs, agencies, and technology partners all influence how companies acquire customers and convert demand. Strong partnerships can help create better workflows, more valuable referrals, and more connected solutions for shared customers.

Check out our Seller Directory, where buyers and sellers can build trusted partnerships faster and easier.

What stood out most

What stood out most at FAST Remodeler Live 2026 was how operational the conversations were. Attendees were not only talking about market trends in broad terms. They were talking about specific workflows, handoffs, filters, data gaps, CRM limitations, routing challenges, and ways to improve conversion.

The Home Services companies that are growing fastest appear to be the ones treating lead generation as a system, not a single channel. They are asking better questions: How do we validate leads before they reach sales? How do we reduce friction between corporate and dealer workflows? How do we use data to prioritize the right opportunities? How do we protect consent records? How do we diversify acquisition without losing control of quality?

For ActiveProspect, FAST Remodeler Live was a valuable opportunity to be part of those conversations, support customers and partners, and better understand where the industry is heading next.

The big takeaway from Nashville: Home Services growth is becoming more data-driven, more integrated, and more operationally disciplined. Companies are still focused on volume, but the leaders in the space are increasingly focused on quality, intelligence, and the systems required to turn leads into revenue.

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The Law Conference of Champions 2026 brought together attorneys, compliance leaders, marketers, and technology providers for several days of detailed discussion about where TCPA, consent, privacy, and lead generation compliance are heading next. 

For ActiveProspect, the event was an opportunity not only to join those conversations, but to see clearly how the market is thinking about proof of consent, litigation readiness, revocation handling, data accuracy, and the growing overlap between TCPA and privacy risk.

One of the clearest themes throughout the event was that consent documentation is no longer being treated as a box-checking exercise. Across sessions and conversations, the standard being discussed was much more operational: Brands want evidence that can hold up under scrutiny, support vendor vetting, and help them respond quickly when legal questions arise.

Consent is still central, but the standard is getting more specific

A major focus of the conference was how consent standards continue to evolve in practice. 

Speakers repeatedly emphasized that businesses need to think beyond whether consent exists in theory and focus instead on whether they can show what the consumer actually saw, what they clicked, and how the lead was generated. Several discussions reinforced that plaintiffs are increasingly looking for proof, not just policy language or vendor assurances.

That theme showed up strongly in the Consent Counts session, where panelists from Veterans United, DMS, American Family Insurance, and Americor discussed operationalizing one-to-one consent, validating disclosures, and handling revocation in increasingly complex environments. 

Among the recurring points:

• Direct consumer intent matters more
• Design and disclosure details matter in litigation
• Visual playback is becoming a more important part of how brands defend consent claims

ActiveProspect’s role in that architecture is crucial, particularly around documenting the details of consumer interaction and providing session-level evidence that can be used in court.

The discussion also highlighted how much implementation work is still required on the brand side. Revocation management, for example, was described as both legally important and operationally demanding, especially for large organizations working across multiple systems and business units.

The takeaway was not just “honor opt-outs,” but make sure your systems, training, and suppression processes can actually do it consistently.

Visual proof and session replay kept coming up

One of the most notable patterns at LCOC was how often the conversation moved beyond traditional certificates toward richer forms of documentation. 

That came up not only in brand-panel discussions, but even from the plaintiff perspective. In the “Shark Tank Returns” session, plaintiff attorneys reportedly acknowledged that when a company can quickly produce strong session replay evidence showing a clear disclosure and affirmative click, it can change how a case is evaluated. 

That is an important signal for brands: The question is no longer just whether records exist, but whether they are specific, accessible, and persuasive.

Brands are looking for practical answers

There was clearly a need for more practical education. Attendees were not just asking abstract legal questions; they were asking what should be disclosed, when scripts should fire, how consent banners should work, and how companies can protect themselves while still preserving the documentation they need. 

The broader message from the conference was that privacy and consent can no longer be managed in separate lanes. Businesses need to understand how TCPA defense, lead documentation, website tracking, and privacy disclosures interact. That is now part of operational compliance.

Wrong numbers, fraud, and bad data remain major risk areas

Another major thread running through LCOC was the data quality concern: The risk of dialing the wrong number, contacting recycled numbers, or allowing fraudulent or manipulated leads into the system. Those are not just performance problems; they were repeatedly framed as litigation and compliance risk.

Conference discussions emphasized that approximately 10% of phone numbers are recycled, that aged leads can create additional exposure, and that companies should think carefully about how they handle wrong-number data.

One especially practical takeaway was that bad numbers may be safer to remove entirely rather than simply suppress in place, since those records can create risk later. Reassigned Number Database (RND) use, number verification, and bot detection all came up as meaningful operational controls.

That connected closely to another major theme from the event: The importance of preventing bad or suspicious leads from entering the dialing workflow at all. 

In Puja Amin’s session, checking whether a vendor uses ActiveProspect’s TrustedForm was described as a critical part of assessing whether that source should be considered lower-risk or higher-risk in vendor onboarding.

What stood out most

What stood out most at LCOC 2026 was how much the conversation has shifted from abstract compliance theory to implementation detail. The market is asking more pointed questions now:

• How do we prove consent more clearly?
• How do we keep bad leads out before they create risk?
• How do we handle revocation across complex systems?
• How do we vet vendors based on evidence, not just representations?

The conference made clear that proof, transparency, and operational controls are becoming more central to how brands think about both compliance and lead quality. It also showed that many companies are still actively working through how to apply those principles across their own programs.

For ActiveProspect, participating in LCOC was a valuable chance to be part of those conversations, clarify where the market is still uncertain, and deepen relationships with the people shaping what compliant customer acquisition looks like next.

If there was one broad takeaway from the week, it is this: In today’s environment, consent records, vendor transparency, fraud controls, privacy disclosures, and data accuracy are no longer separate compliance tasks. They are increasingly part of the same operational system.

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LeadsCon 2026 gave ActiveProspect the chance to do what we value most at events like this: Connect with customers, meet new partners, share what we’re building, and have meaningful conversations about where lead generation is headed next. From the energy on the show floor to the strong engagement at our booth, this year’s event created real momentum around compliance, identity, lead quality, and partner growth.

Offering the full ActiveProspect experience

Our booth stayed busy throughout the event, with a healthy mix of buyers, sellers, and current customers stopping by to connect. That gave us the opportunity to showcase how ActiveProspect continues to expand beyond individual products into a broader platform for compliance, lead intelligence, and ecosystem growth.

One of the things that made this year especially meaningful was doing something a little different with TrustedShot, our open headshot booth on the conference floor. Available to anyone attending LeadsCon, TrustedShot gave people the chance to sign up for a professional headshot session right at the event. 

The idea behind it was simple: This industry runs on relationships, and in a digital-first world, one of the easiest ways to start building stronger professional connections is with a great headshot. Whether for LinkedIn, company profiles, speaker bios, or outreach, a strong photo helps put a face to a name and makes it easier to connect. TrustedShot was our way of creating value for attendees while supporting the kind of authentic, person-to-person connection that keeps this industry moving forward.

Closing the gap between buyers and sellers

For years, there has been a clear need in the lead gen industry for better ways for buyers and sellers to find each other, build trust, and start relationships on stronger footing. As we’ve built deep relationships with both sides of the market, we’ve been in a unique position to help address that gap in a more structured way.

That is what made the response to our newer ecosystem initiatives so exciting at LeadsCon. Attendees showed strong interest in:

• The Seller Directory
• The Lead Gen Alliance Slack community 
• The Publisher Partner Program

Together, these initiatives reflect something bigger: A more official, accessible ecosystem where professionals across lead generation can connect more easily, gain visibility, and grow within a more transparent and trusted environment.

Driving some of the industry’s biggest conversations

LeadsCon 2026 covered a wide range of important topics across the lead gen ecosystem, and ActiveProspect had the opportunity to help drive several of the biggest conversations happening in the industry right now through three speaking sessions.

In “Industry Insights: Identity, Consent, and Customer Acquisition,” ActiveProspect CEO Steve Rafferty joined Tim Finnigan and Iain Steeves of Farmers Insurance to explore the significance of ActiveProspect’s acquisition of Verisk Marketing Solutions. The session focused on what it means for the industry when consent and compliance leaders like TrustedForm and Jornaya/LeadiD come together with identity and data intelligence capabilities now represented by InfutorData.

The conversation highlighted why trust and compliance are no longer side considerations but core components of lead performance, how identity and data are reshaping customer acquisition, and what those changes look like in practice for sophisticated brands like Farmers Insurance.

Tim Finnigan, Head of Growth Marketing at ActiveProspect, also took the stage in “From Leads to Lifetimes: How Data Quality Drives Performance and Customer Experience,” alongside Michelle Barbeau of eHealth and Gregg Johnson of Invoca. 

Their session tackled a challenge many marketers are feeling directly: As acquisition costs increase and compliance pressure grows, lead generation can no longer be judged by short-term conversion alone. Instead, the conversation focused on how stronger data quality, better identity strategies, and a longer-term definition of quality can improve both business performance and customer experience.

A third session brought Matt Fraser, GM of Insurance at ActiveProspect, to the stage for “Scaling Lead Gen with AI Voice and the Future of Automated Calling,” alongside Brock Thompson of QuoteWizard by LendingTree, John Henson of Henson Legal, and Will Bodewes of Phonely.

This panel explored one of the most fast-moving areas in the market today: How AI voice is changing outbound calling and lead generation operations. The discussion covered how businesses can use AI voice to reduce operational costs, improve efficiency, and rethink the traditional call center model, while also addressing the growing importance of automated compliance and the need to deliver a consumer experience that still feels natural and human. Together, the panel offered a practical look at how AI-driven calling is moving from experiment to real operational strategy.

Bringing the community together

Outside the speaking sessions, LeadsCon created a lot of room for productive one-on-one conversations. The team met with customers and prospects across Insurance, Legal, Healthcare, Home Services, Education, and more. Many of those conversations centered on practical topics like lead scoring, bot detection, data enrichment, ping/post workflows, partner onboarding, and opportunities to combine compliance with better performance.

LeadsCon also created a lot of opportunities for people to connect beyond the booth and speaking sessions, and those moments were a major part of the experience. Our socials were packed from start to finish, with strong turnout and great energy across every event.

This year’s lineup included:

• Unified Social, hosted by ActiveProspect and InfutorData, which brought attendees together for an evening of conversation and connection around the future of the combined businesses.
• The Trade Table, presented by ActiveProspect, Lavin Media, and Hatch, which offered Home Services leaders a more intimate VIP dinner and after-party experience centered on meaningful relationship-building.
• The Insurance Social, presented by ActiveProspect, FinanceBuzz, QuoteWizard, Fenris, LeadSwami, and Arity, which brought together Insurance and performance marketing professionals for a lively happy hour.
• The Snapchat x ActiveProspect Dinner, hosted with Snapchat, which gathered leaders across Financial Services, Legal, Education, and Healthcare for deeper conversation over dinner.

Together, these events gave buyers, sellers, partners, and industry peers the chance to keep conversations going, meet new people, and build stronger relationships. We value these gatherings as an important part of how the community collaborates, networks, and builds lasting connections beyond the conference floor.

Building what’s next in lead gen

What stood out most at LeadsCon 2026 was the sense that the market is moving decisively toward a more connected, accountable, and data-driven future. Compliance, consent, identity, and lead quality are no longer separate conversations. They are increasingly part of the same one.

We’re grateful to everyone who helped make LeadsCon 2026 such a success, from the speakers and customers who shared their perspectives to the partners, prospects, and industry peers who took the time to connect with us throughout the week. 

Thank you to everyone who stopped by the booth, joined a session, or came to one of the events. It was great to reconnect with so many familiar faces, meet new ones, and keep building momentum together across the industry.

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The ActiveProspect team is back from an energizing few days at Rilla Masters, the flagship conference for mastering in-person sales. Set at the Diplomat Beach Resort, the event brought together some of the top sales teams, operators, and leaders in the country to focus on one thing: building high-performing, revenue-driving organizations.

From the moment things kicked off, the energy in Florida was palpable. With so many high-level teams in attendance, conversations naturally centered around the challenges everyone is facing right now. From tighter margins to more selective buyers to the growing role of technology in the sales process, the energy throughout the event reflected a newfound urgency, but also a clear sense of opportunity.

A few of the biggest themes we heard across sessions and conversations:

• Building elite sales cultures: Leadership is a prerequisite to create disciplined, accountable, high-performing teams. 
• The rise of real-time coaching and AI: From live coaching during customer conversations to scalable training across large teams, businesses are finding ways to improve performance faster than ever with the help of AI.
• Understanding buyer behavior: The best teams aren’t just talking more, they’re communicating better.
• Scaling without losing quality: Ramping up large sales teams quickly, without sacrificing performance, is made possible through clear processes, consistent coaching, and strong operational alignment.

Outside of the sessions, Rilla Masters created plenty of space to connect. Whether it was early morning workouts, conversations between breakouts, or time spent in the sponsor village, we had the chance to meet with a wide range of teams and hear firsthand what’s working in the field right now.

One of the highlights for our team was the Jungle Afterparty. It was a fun, high-energy way to wrap up the day and spend more time building relationships in a relaxed setting. Events like that tend to lead to some of the most honest and valuable conversations.

After three packed days, we’re walking away with a clear takeaway: the in-person sales landscape is getting more competitive, and the teams that invest in better processes, stronger compliance, and smarter use of technology will have the edge.

A big thank you to the Rilla team, the speakers, and everyone we connected with throughout the event. If you didn’t get a chance to attend, we’d still love to connect. ActiveProspect is heading to more events than ever in 2026. Stay informed about our upcoming events or connect with us now and be a part of the exciting future of lead generation.

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The ActiveProspect team recently returned from Accelerate LIVE!® 2026, and it’s safe to say the energy matched the setting. Set against the backdrop of sunny Florida, this year’s event brought together some of the most growth-focused home improvement contractors in the country. Owners and operators stepped away from the daily chaos of running crews, managing leads, and protecting margins to focus on one thing: building more profitable, predictable businesses.

From the main stage to side conversations between sessions, the focus was on performance, accountability, and execution. Brian Kaskavalciyan opened the event with a direct message that hope is not a reliable strategy, and that theme was echoed throughout. The companies that consistently hit 15–20% net profit don’t rely on hustle alone. They rely on systems. Forecasting. Measurable targets. Clear roles. Daily reporting rhythms.

Speakers, including Vince Nardo, Charlie Gindele, Megan Curry, Brian Gottlieb, and others, shared real-world lessons from scaling and, in some cases, exiting highly successful home improvement businesses. Their sessions covered:

• Lead generation channels that are working right now
• Sales processes that improve close rates even in a cautious economy
• Operational discipline that reduces rework and margin leaks
• Financial visibility that turns revenue into actual profit

For our team, one insight kept surfacing: as contractors scale, the quality and compliance of their lead sources become non-negotiable. Growth without visibility creates risk. Growth with documented consent and verified intent creates stability. That distinction matters more than ever.

Accelerate LIVE! 2026 also marked 10 years of helping contractors accelerate their success. And the energy reflected that milestone. Contractors are thinking differently. They’re demanding better data. They’re holding marketing partners to higher standards. They’re focused not just on top-line growth, but on sustainable, documented, defensible growth.

For ActiveProspect, it was an energizing reminder of why our work matters. When contractors have transparency into their leads and confidence in their compliance, they can scale with fewer surprises and stronger margins.

Thank you to Brian Kaskavalciyan, the Wealthy Contractor team, the speakers, sponsors, and every contractor who shared time and insight with us throughout the week. Until next year, the playbook continues.

For those who couldn’t attend, catch one of our speaking sessions or visit our booth, have no fear. ActiveProspect is heading to more events than ever in 2026. Stay informed about our upcoming events or connect with us now and be a part of the exciting future of lead generation.

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The ActiveProspect team kicked off the year in signature fashion with a return to Lead Generation World (LGW) 2026. Long regarded as the premier event for performance marketing and lead generation professionals, LGW 2026 once again delivered on its reputation. From forward-looking strategies to candid conversations about trust, technology, and transformation, this year’s conference set the tone for where the industry is headed next.

LGW offered an immersive, resort-style experience built for meaningful connections and practical learning. Across packed stages, buzzing exhibitor halls, and nonstop networking, one message rang clear: lead generation has entered a new era. AI-driven optimization, evolving consent and privacy expectations, and a renewed focus on consumer trust dominated conversations throughout the week.

A major highlight for us was watching our CEO and Founder, Steve Rafferty, take part in the event’s opening panel, “State of the Industry 2026: Navigating Change, Technology, and Consumer Trust.” Joined by Joey Liner (Liner Connections) and Tim Robinson (Digital Media Solutions), Rafferty helped kick off the conference by unpacking how dramatically the industry has shifted in just the past year.

The panel explored how AI and automation are reshaping lead quality, why compliance and consent are now competitive advantages, not just legal requirements, and how brands must adapt as consumer expectations continue to rise. Rafferty emphasized that sustainable growth in 2026 depends on transparency, smarter data usage, and building systems that respect the consumer at every touchpoint.

His core message resonated throughout the room: innovation without trust doesn’t scale.

The next day, ActiveProspect’s GM of Home Services, Ruben Ugarte, joined an expert panel for  “From Lead to Lifetime Value: Scaling Profitable Growth in Home Services.” Alongside Jacqueline Perry (Intermountain Home Services) and Chase Shugarman (Shugarman’s Bath), the trio explored how home service brands are evolving beyond transactional lead models.

The panel dove into maintaining compliance while expanding nationally, redefining what a “good lead” means based on downstream ROI, and shifting from funnels to flywheels that prioritize long-term customer value. Ugarte highlighted how verified intent, strong partnerships, and compliant data practices are essential for turning one-time buyers into lifelong customers.

From panel-shared insights to industry-specific strategy, LGW 2026 reinforced why it remains a must-attend event for anyone serious about performance marketing. For the ActiveProspect team, the conference was both energizing and validating; proof that the industry is moving toward smarter, more responsible lead generation, and that compliance-led innovation is no longer optional.

We left LGW inspired, aligned, and ready to help our partners navigate what’s next. A huge thank you to the organizers, fellow panelists, exhibitors, and attendees who made this year’s event such a standout success. And a special thank-you to our co-sponsors, Trestle and Squeeze, for their collaboration, creativity, and help bringing our LGW social to life.

For those who couldn’t attend, catch one of our speaking sessions or visit our booth, have no fear. ActiveProspect is heading to more events than ever in 2026. Stay informed about our upcoming events or connect with us now and be a part of the exciting future of lead generation.

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The ActiveProspect team just wrapped an incredible week at TOP 500 LIVE in Las Vegas, and the energy inside The Cosmopolitan matched the pace of an industry charging into its next chapter. Throughout three packed days, founders, CEOs, and conversion experts took the stage to share the systems, tactics, and leadership principles pushing the best home services brands forward. 

Before TOP 500 LIVE officially kicked off, we hosted our own flagship home services experience: Client Elevation Summit: IGNITE. What started two years ago as a small gathering has evolved into one of the most anticipated parts of our week in Las Vegas. This year’s summit brought together a powerhouse lineup of home services brands for a full day committed to sharpening acquisition strategy, improving ROI, and comparing notes with the people who are actively shaping where the industry is heading.

The day began with a warm welcome and introduction from our VP of Customer Experience, Alexis Krenzien, before moving straight into insight-packed sessions led by several ActiveProspect thought leaders. CEO Steve Rafferty and Director of Products Caitie Clarke opened with a deep dive into the state of the lead gen industry and the ActiveProspect product roadmap, followed by a candid open forum that set a collaborative tone for the rest of the day.

From there, ActiveProspect Sales Director Ryan Theisen guided a conversation on trust, messaging, and broader market forces in home services with leaders from Direct Remodels and Great Day Improvements, exploring how brands can differentiate in a crowded landscape. Senior Customer Success Manager Dion Green then moderated a buyer-focused discussion featuring Leaf Home, BCI Acrylic, and Indra Energy, offering a clear view into what top buyers expect from partners in the current market.

The conversation continued with a publisher panel led by Eric Peschke of Zintex Remodeling, where leaders from EverConnect, HomeBuddy, and Buyerlink broke down the real economics shaping 2026’s performance trends and the factors influencing buyer/publisher alignment. Julie Kennedy of Refloor followed with a martech panel featuring key members from fullthrottle.ai, Hatch, and Faraday, where the group unpacked how AI, personalization, and predictive intelligence are reshaping customer acquisition for high-growth home services brands.

Afternoon table discussions dug into market expectations, conversion levers, and the next wave of consent-driven capabilities, including call transfers, inbound call flows, in-call consent, and disposition-driven optimization. The day wrapped with raffle giveaways and closing remarks from Steve, bringing a high-energy close to an already standout event. The level of candor and collaboration across the room was unmatched. Everyone came ready to dig into what works, what’s changing, and what needs to change faster. And that was just the daytime programming.

That evening, we shifted gears for Vegas Luxe: A VIP Home Services Soiree at Beauty & Essex inside The Cosmopolitan. The setting was perfect for meaningful connection: a cocktail hour with handcrafted drinks, a private dinner in one of Vegas’ most stylish spaces, and thoughtful conversation with the industry’s top operators and innovators.

The combination of IGNITE’s deep daytime learning and the relaxed networking atmosphere of Vegas Luxe set the tone for the entire week. Both events made one thing clear: the home services leaders who invest in community, clarity, and responsible acquisition are the ones carving out real advantages headed into 2026.

When we first launched IGNITE, the message from attendees was consistent: events like this help teams move faster and stay ahead of what’s coming next. That feedback has shaped the summit into a cornerstone of our mission to advance responsible, measurable, consent-driven marketing across the industry. And we’re already planning to take it even further in 2026.

TOP 500 LIVE proved once again why it’s the home improvement industry’s go-to event for leveling up. The conversations were sharp, the sessions were packed, and the focus on real performance made it one of our most productive trips to Las Vegas yet.

A special thank-you to our sponsors: fullthrottle.ai, Hatch, LeadPerfection, Everconnect, HomeBuddy, Buyerlink, and Faraday, for helping take this event to new heights.

To everyone we met, thank you. To those we missed, let’s not wait another year. Let’s connect now. The industry is evolving fast, and we’re here to help you build what’s next with confidence and compliance at the core.

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The ActiveProspect team just returned from the 2025 LendingTree Mortgage Summit in Charlotte, and the ideas were flying as high as the planes at the Sullenberger Aviation Museum. This year’s summit brought together mortgage leaders, marketing minds, and tech innovators under one roof to tackle the big questions: How do we grow originations, control cost, and stay compliant in a market that keeps shifting beneath our feet?

As champions of consent-based marketing, we were proud to join the conversation, especially as compliance, personalization, and performance continue to collide in the lending space. From main stage insights to side-stage strategy talks, three major themes stood out:

✅ Human-centered tech is the future. From Voice AI to real-time automation, tools are evolving fast, but the winners will be those who pair smart tech with smarter service.
✅ Compliance can’t be an afterthought. Policy shifts and regulatory scrutiny are only increasing. Marketers need systems that document, verify, and scale trust at every touchpoint.
✅ Brand matters more than ever. In a crowded market, trust, speed, and transparency separate top performers from the rest.

One of our favorite highlights was hearing Michael Fratantoni break down mortgage market data and forward-looking trends. His outlook was clear: rates, inventory, and borrower expectations are all in motion, and the lenders who adapt with agility and insight will lead the pack.

For us, the LendingTree Summit served as a call to action for 2026. The future of mortgage marketing is data-driven, customer-focused, and deeply accountable. And we’re here to help our partners scale that future, responsibly.

A big thank-you to everyone we connected with at the conference! If we missed you in Charlotte, don’t wait until 2026. This space is evolving fast. Connect with us now and let’s build what’s next, together.

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The ActiveProspect team just got back from the Energy Marketing Conference (EMC24) in Washington, DC, and the energy (pun intended) was off the charts. With a packed agenda focused on Reimagining Competitive Energy, this year’s event brought together the industry’s top minds to talk innovation, consumer empowerment, and the future of retail energy.

As industry leaders in consent-based marketing, we were proud to join energy leaders, brokers, and disruptors all pushing toward smarter, more transparent growth in a highly regulated market.

While EMC24 was centered on the evolving energy landscape, the core themes resonated deeply with our mission and goals. The four major themes highlighted at the event were the increasing complexity of state-level regulation, the accelerating digital transformation across acquisition, billing, and customer care, the importance of building brands rooted in trust and measurable impact, and the critical role that data and consent play in driving sustainable customer growth.

A standout moment for our team was hearing PJ Popovic, CEO of Rhythm Energy, break down how a tech-forward, customer-first model helped scale Rhythm to 300k customers and disrupt the status quo. His vision? A cleaner, smarter, more accountable energy future. That’s a message we’re fully aligned with.

For us, EMC24 wasn’t just about where energy is headed; it was about how performance marketers and providers can work together to shape that future with intention and integrity.

From packed panels to hallway conversations and everything in between, EMC24 reaffirmed that the energy industry is in motion, and it’s moving and evolving fast. And as compliance, personalization, and performance continue to converge, we’re here to help energy marketers scale responsibly and grow with confidence. Let’s keep building what’s next.

To everyone we connected with at the Gaylord National Resort: thank you. You brought the spark. If we missed you in DC, you can connect with us now, or you can catch us on the road before the year wraps up.

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The ActiveProspect team just returned from the MBA Annual Convention and Expo 2025 (MBA Annual25) in Las Vegas and it was nothing short of iconic. From AI-powered mortgage tech to conversations on compliance, credit, and customer experience, this year’s Mortgage Bankers Association Annual Convention delivered the insights and energy the real estate finance industry needs right now.

As leaders in consent-based marketing, we were proud to join a crowd that included regulators, lenders, tech innovators, and C-suite trailblazers, all focused on trust, transparency, and what’s next in financial services.

While the event centered on real estate finance, many of the same forces reshaping our industry, AI, data privacy, state-by-state regulation, and borrower experience, were front and center. Whether you were deep in the AI Lab, taking notes at one of the rockstar panels, or listening to lender execs on credit innovation, the message was clear: scalable, efficient, and ethical solutions are now the baseline in the industry.

Key themes included:

• The rise of state-level compliance in the wake of federal shifts.
• How lenders are leveraging AI for smarter originations and servicing.
• Why a strong data foundation is the key to operational agility.
• And how personalization, not just automation, is shaping borrower expectations.

To close out the powerhouse speaker lineup, NFL Hall of Famer Eric Dickerson took the stage with a commanding presence, sharing powerful stories of grit, resilience, and pushing past limits. His message landed with force: true trailblazers clear the path for themselves AND others to rise.

After days packed with panels, networking, and hands-on learning, MBA Annual25 made one thing clear: the mortgage industry is accelerating. And for those of us focused on compliant, high-intent lead generation, it’s time to move just as fast.

The event closed out with can’t-miss performances by comedian Jim Gaffigan and platinum-selling band OneRepublic. Between the laughs, the live music, and the electric energy of Las Vegas, we left more energized than ever, and can’t wait to return to MBA Annual26 in Chicago!

To everyone we connected with in Vegas, thank you. You made this event unforgettable. If we missed you on the floor, don’t worry. There’s still time to connect before the year is up. Stay in the loop about where we are headed next, or connect with us now to be a part of our exciting future in the world of lead generation.

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