Many marketers using TrustedForm are surprised to learn that they can also use it with Facebook Lead Ads. In addition to helping verify web leads, TrustedForm can generate certificates that document consent for every lead submitted through a Facebook lead form.

This matters because Facebook Lead Ads collect personal information directly inside the Facebook platform. If you plan to contact those leads by phone or text, you may need to prove that the person gave clear permission to be contacted. Regulations such as the Telephone Consumer Protection Act (TCPA) require businesses to maintain records showing when and how consent was obtained. Without that proof, companies risk complaints, blocked campaigns, fines, or even legal action.

A TrustedForm Certificate provides a record of the user’s interaction with your Facebook lead form. The certificate captures key details such as the Lead ID, submission time, Facebook Page and Form IDs, campaign information, and an interactive replay of the form experience. This gives you a verifiable record showing what the user saw and submitted at the time of opt-in.

Because Facebook does not allow third-party scripts on its platform, the TrustedForm certificate is generated using the information Facebook provides about the lead submission. The certificate recreates the user’s experience and securely stores the consent record alongside your lead.

Use the instructions below to start capturing TrustedForm Certificates for your Facebook Lead Ads today and maintain documented proof of consent for every lead you receive.

TL;DR

• Facebook Lead Ads can generate marketing leads quickly, but TCPA rules still require businesses to capture and retain prior express written consent before contacting consumers by phone or SMS.
• Consent collected inside Facebook forms may not provide sufficient documentation to defend against TCPA complaints, regulatory scrutiny, or class action litigation.
• Businesses must maintain clear consent disclosures, submission timestamps, and verifiable records showing what the consumer agreed to at the time of opt-in.
• TrustedForm Facebook Lead Ads Certificates create an auditable record of the lead submission, including form replay and campaign metadata.

What is Facebook Lead Ads consent?

When a user submits their information through a Facebook lead ad, they are effectively giving a business permission to contact them. This consent is especially important when the communication that follows includes calls, texts, or emails for marketing purposes. According to laws like the TCPA, this type of outreach requires prior express written consent from the consumer.

Facebook lead ads include a customizable disclosure section, where businesses can present their privacy policy and consent language (e.g., agreeing to receive marketing communications via autodialer or prerecorded messages). The problem is: just having the form and disclosure visible isn’t always enough.

Why is it important to document Facebook lead ads consent?

Under the TCPA, verbal or assumed consent isn’t enough. You need proof that:

1. The user saw the consent language.
2. They agreed to it at the moment of submitting their information.
3. The consent language met regulatory standards (e.g., clear and conspicuous).

Why Facebook lead ads consent isn’t enough

At first glance, Facebook Lead Ads appear to capture consent because users submit their information through a built-in form. However, relying on Facebook’s default lead data alone may not provide the level of documentation required for TCPA compliance. 

Businesses that contact leads by phone or text must be able to demonstrate when consent was given, what disclosures were shown, and what the user actually agreed to at the time of submission. Without a verifiable record of that interaction, it can be difficult to defend against complaints, disputes, or regulatory scrutiny. 

That’s where TrustedForm comes in and here is how to set it up.

Getting started

First things first: We need to make sure you have all the prerequisites necessary to successfully use TrustedForm to retain Facebook lead ads Certificates. These prerequisites include:

1. Sign up for a LeadConduit and TrustedForm account to get started with TrustedForm for Facebook.
2. Connect an active Facebook Page to LeadConduit.
3. Use LeadConduit’s TrustedForm add-on to retain Facebook Certificates.

The TrustedForm for Facebook lead ads certificate

TrustedForm for Facebook lead ads issues a unique certificate of authenticity for each lead generated on Facebook and submitted to LeadConduit. 

The certificate exposes the following information about the Facebook lead:

• Facebook Lead ID
• A multi-page recreation of the Facebook ad, form, data collected, and consent language
• Lead Submitted Timestamp
• Facebook Page ID
• Facebook Form ID
• Facebook Ad Set
• Facebook Campaign

Sample TrustedForm Facebook Certificate: Ad

Here is what a typical certificate looks like:

Sample TrustedForm Facebook Certificate: Form

Here’s what a certificate for a form fill looks like:

Sample TrustedForm Facebook Certificate: Thank you page

Here’s what the “thank you for the form fill” page looks like:

What is Facebook lead ads consent?

When a user submits their information through a Facebook lead ad, they are effectively giving a business permission to contact them. This consent is especially important when the communication that follows includes calls, texts, or emails for marketing purposes. According to laws like the Telephone Consumer Protection Act (TCPA), this type of outreach requires prior express written consent from the consumer.

Facebook lead ads include a customizable disclosure section, where businesses can present their privacy policy and consent language (e.g., agreeing to receive marketing communications via autodialer or prerecorded messages). The problem is: just having the form and disclosure visible isn’t always enough.

Why is it important to document Facebook lead ads consent?

Under the TCPA, verbal or assumed consent isn’t enough. You need proof that:

1. The user saw the consent language.
2. They agreed to it at the moment of submitting their information.
3. The consent language met regulatory standards (e.g., clear and conspicuous).
   

That’s where TrustedForm comes in.

How TrustedForm helps

TrustedForm captures a session replay and a certificate of the user’s interaction with the lead form. Specifically for Facebook lead ads, it allows you to:

• Prove consent was presented clearly and legibly.
• Verify the exact moment the form was submitted.
• Document the source and metadata of the lead.
• Show your compliance if you ever face a regulatory inquiry or lawsuit.

This is critical for lead buyers, marketers, and advertisers who rely on third-party lead sources or run high-volume campaigns. Without proper documentation, you risk hefty fines or legal disputes – even if the consumer originally gave their consent.

Bottom line: Facebook lead ads make it easy to generate leads, but TrustedForm makes sure those leads are compliant, authentic, and high quality.

Differences between TrustedForm Certificates and TrustedForm for Facebook lead ads Certificates

Facebook does not allow third-party scripts to be added to any Facebook property, so TrustedForm for Facebook lead ads Certificates do not contain the following fields:

• The URL of the page that hosts the offer form
• The URL of the framing page, if the form was framed
• The consumer’s public IP address
• The consumer’s browser version
• The consumer’s operating system
• A full snapshot of the HTML, images, CSS and other page assets of the offer form as seen by the consumer in the form of a video replay. The certificate does include a multi-page recreation of the Facebook version of the ad.

Additionally, TrustedForm for Facebook lead ads does not support masked certificates or the flagging of sensitive data fields.

Benefits of retaining TrustedForm for Facebook lead ads Certificates

Retaining certificates gives you the following benefits:

• The ability to verify the authenticity of a certificate. Capture and deliver all appended fields that come with the certificate
• The ability to store the certificate, including the appended fields and  multi-page recreation, in the account
• Programmatic page scanning and fingerprinting
• Access to the share URL, allowing others to view your certificate.

A note for existing TrustedForm clients

If you are using an existing TrustedForm step in LeadConduit, please be aware that TrustedForm for Facebook Lead Ads does not support filtering with GeoIP data, masked certificates, or several other features of a standard web lead TrustedForm certificate. You can exempt TrustedForm for Facebook Lead Ads from this type of filtering by adding a nested rule, exempting the Facebook Lead Ads source.

Be sure to store the certificate URL in your CRM with your Lead Ads lead data so you can easily access it in the future!

FAQs

1. TCPA in advertising: Is compliance still required if I’m running Facebook lead ads?

Yes. Using Facebook Lead Ads does not remove the responsibility to follow TCPA advertising requirements. If you contact leads by phone or text message, you must be able to show that the person gave prior express written consent to be contacted. Even though Facebook collects the lead information, the advertiser is still responsible for keeping records that show when consent was given and what disclosures the user saw at the time of submission.

2. How do I prove consent for Facebook lead ads?

To prove consent, you need a record of the lead’s submission that includes the consent language, the time the lead was submitted, and the details of the form the user interacted with. Many marketers store a consent record alongside each lead in their CRM so it can be referenced later if a complaint or dispute occurs. 

Tools like TrustedForm create a certificate that captures and preserves these details so you have documented proof of the lead’s opt-in.

3. What is a TrustedForm Facebook lead ads certificate?

A TrustedForm Facebook Lead Ads certificate is a record that documents the lead submission and the consent experience. It includes details such as the Facebook Lead ID, submission time, page and form identifiers, campaign information, and a replay of the form interaction. The certificate is stored as a URL alongside the lead in your CRM, allowing you to review or share the consent record whenever needed.

Conclusion

Setting up TrustedForm to retain Facebook lead ads certificates is a powerful way to enhance your compliance, verify consent, and confidently manage your lead data. While the certificates differ slightly from those generated on web properties, they still provide essential proof of opt-in and a clear snapshot of the user’s interaction with your ad.

With just a few simple setup steps through LeadConduit, you can start capturing and storing these certificates automatically – giving your team peace of mind and your CRM a robust compliance trail. Ready to take control of your Facebook leads? Book a free demo to see how to get started.

The post How to set up TrustedForm to retain Facebook lead ads Certificates appeared first on ActiveProspect.

AUSTIN, TEXAS (PRWEB) OCTOBER 01, 2018

ActiveProspect, Inc., a SaaS provider of lead acquisition services, announced today that its TrustedForm product now supports Facebook Lead Ads. TrustedForm, a lead certification service widely used for TCPA compliance, can now be used to verify and document proof of consent for Facebook Lead Ads.

Companies that make outbound calls or send text messages to leads generated by Facebook Lead Ads need to document proof of prior express written consent for compliance with the Telephone Consumer Protection Act (TCPA). TrustedForm protects businesses against TCPA litigation by providing persuasive proof of consent that can be easily accessed and shared as needed. Violations of the TCPA can result in costly legal expenses including class action lawsuits. For years, TrustedForm has provided the highest standard of independent proof of consent available.

“Companies have long relied on TrustedForm to protect them from TCPA litigation. These legal risks exist whether the leads being contacted come from your own website or a partner like Facebook. We are proud to offer the only product available for documenting TCPA consent for Facebook Lead Ads,” explains ActiveProspect founder and CEO Steve Rafferty.

Unlike other Facebook ad types, Lead Ads allow you to include a contact form directly in the ad, keeping the consumer in Facebook. Lead Ads look like regular Facebook ads but when people click, they’re presented with a pre-filled form containing their profile information, like their name, phone number, or email address. Facebook Lead Ads provide a means to include legal disclosures in the ad unit, while TrustedForm retains a copy of what was presented as documented proof.

To learn more about TrustedForm for Facebook Lead Ads, please visit:
https://activeprospect.com/products/trustedform/facebook-lead-ads/

About ActiveProspect
ActiveProspect is a marketing SaaS company for online lead acquisition, enabling real-time data decisions. The product suite (LeadConduit, TrustedForm and SuppressionList) handles integrations, data verification, data enhancement, and consent documentation for legal compliance (TCPA). ActiveProspect has processed over 1 billion Internet leads for leading brands across a wide range of industries. For more information, please visit activeprospect.com.

The post ActiveProspect Announces TrustedForm for Facebook Lead Ads appeared first on ActiveProspect.

At LeadsCon West in Las Vegas earlier this month, I had the pleasure of speaking on a panel titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition”. With me were with Sona Parikh, Product Growth Manager for Leads Ads of Facebook, and Sam Bhatt, Co-founder of WD Social, a social media lead generation agency.  Here, I’ll share the highlights of my portion of the presentation. I focused on 5 actions for success: 1) Capture leads in real-time, 2) Embrace short forms, 3) Stay Compliant, 4) Qualify Leads, and 5) Nurture leads.

Capture Leads in Real Time

By default, if you want to get your leads out of Facebook, you have to login and download a CSV. Not only does that solution not scale over time, it makes for an inconsistent user experience with your brand. I always recommend sending a real-time confirmation email for every valid lead you receive, in conjunction with the other follow-up methods you use. Our platform, LeadConduit, handles this integration between Facebook and your various systems.  Whether you use LeadConduit or another solution, I encourage you to capture all of your leads in real time and follow up immediately.

Embrace Short Forms

Most of our lead buyers pay their lead providers on a Cost Per Lead (CPL) basis. That is not the case with Facebook Lead Ads. You pay for the advertising and there are no guarantees on the number of leads you receive. One way to increase lead volume and lower your CPL is to increase form completion rates by minimizing the number of fields you collect on your form. Most users will submit this form on a mobile device, so make it as easy as possible for them. Just capture what you need – a name and email address and/or phone number.

Based on an email or a phone, you can append additional information about a consumer using various real-time data services. Appending additional  data allows you to continually optimize your campaigns. Sam Bhatt spoke at length about the importance of consistent testing and iteration, as he uncovers which ad types work best for industry-specific audiences. Capture as many leads as you can, and continually optimize to see what works for you.

Stay Compliant

TCPA was still a big topic at LeadsCon this year, and was covered in multiple sessions. All the same rules and regulations for contacting leads apply to leads from Facebook Lead Ads. If you are going to contact a consumer on their mobile phone with an auto-dialer or you are sending text messages, it’s important to have the proper legal disclosures on the form. Facebook conveniently allows you to add custom disclosure language on the form with a checkbox. The next step is documenting that proof of consent. Our TrustedForm product is used to verify and document proof of consent for your internet leads. We’ve been working with the team at Facebook to create a special TrustedForm for Facebook solution. The first version is scheduled for release next month!

Qualify Leads

In Sona’s presentation on Facebook Lead Ads, she recommended qualifying your leads at every stage of the process. A critical stage for lead qualification is after the consumer submits their information, but before it enters your CRM or follow-up process. So, how do you qualify a lead if all you have is an email address or a phone number?  You can actually do a lot thanks to the various real-time data services available.

For example, services like BriteVerify and Webbula tell you if the email you received is deliverable. Our SuppressionList product can identify if the lead is a duplicate from another source or an existing customer. TowerData can give you lots of demographic data based on an email address. Whitepages Pro Phone Intelligence can tell you a ton of information about a phone number- what type of phone, who its registered to, where they live, etc.  

There is a wealth of data that you can utilize to make a decision on what action to take with each lead.  Do you want to filter it out? Send it to different locations? Process it differently based on that data? Systems like LeadConduit allow you to append data from any third party data service and use that data to make a real-time decision on the lead.

Nurture Leads

Nurturing leads is about your follow up process or contact strategy after you get the lead in your system. Set expectations with the consumer in your ad and then do what you said you were going to do so that your follow up process is consistent with your offer.  For example, if your offer says you are going to email them a whitepaper, do that. Don’t immediately call them. That’s just annoying.

LeadsCon attendees are typically in industry verticals like insurance and mortgage, where shared leads are the norm. Lead buyers in these verticals have systems configured to call within seconds of the consumer submitting a lead. It’s a race. Facebook leads are exclusive to you.  While you still want to have prompt follow-up it’s not a race. Implement a consistent follow-up strategy based on the context of where these folks sign up. These are people reading their Facebook feed,they didn’t go out searching for your product or service, making them potentially  lower intent than other channels. However, they did express interest. So, while these leads are good quality, keep in mind the context. I think Facebook leads need to be treated more like marketing leads instead of sales leads.

Hopefully you find these tips helpful. Good luck with your Facebook Lead Ads campaign. Let us know if we can help.

The post Facebook Lead Ads: 5 Actions for Success appeared first on ActiveProspect.

Facebook has revolutionized how companies acquire leads with their Facebook Lead Ads product. As Facebook plays an ever-increasing role in lead acquisition, it is valuable for marketers to understand how to run a successful Facebook Lead Ads campaign. Next week at Leadscon Steve Rafferty, ActiveProspect Founder & CEO, will join the stage with Sona Parikh, Product Growth Manager of Facebook, and Sam Bhatt, Co-founder of WD Social, to present a session titled “From Likes to Leads: Leveraging Facebook Lead Ads for Customer Acquisition.”

The session will take place on Monday March 5, 2018 at 9:00 am as part of the Partnership Marketing Workshop. The panel will give an overview of Facebook Lead Ads, factors to consider for running successful campaigns, and walk through specific product use-cases.  This panel will highlight the ways in which  many companies use ActiveProspect’s LeadConduit product to capture, manage, and automate their Facebook Lead Ads campaigns.  WD Social, an ActiveProspect customer, will walk through how they leverage LeadConduit to successfully manage a number of different Facebook campaigns on behalf of clients in a variety of industries.  

For more information about LeadsCon and to register for the event, head to their website.

The post Facebook and ActiveProspect to Share the Stage at LeadsCon 2018! appeared first on ActiveProspect.