Leadconduit Archives - ActiveProspect The Most Advanced Lead Acquisition Platform | Wed, 01 Apr 2026 14:42:44 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://activeprospect.com/wp-content/uploads/2023/04/cropped-faviconActiveProspect_icon_stroke-32x32.png Leadconduit Archives - ActiveProspect 32 32 LeadConduit as a Boberdoo alternative: Choosing the right tool for your business https://activeprospect.com/blog/boberdoo-alternative/ https://activeprospect.com/blog/boberdoo-alternative/#respond Wed, 12 Nov 2025 08:57:25 +0000 https://activeprospect.com/blog// For businesses that buy, sell, or distribute leads, choosing the right software can make or break the efficiency and profitability of their operations. The lead generation ecosystem depends on fast, reliable, and compliant data flows—and…

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For businesses that buy, sell, or distribute leads, choosing the right software can make or break the efficiency and profitability of their operations. The lead generation ecosystem depends on fast, reliable, and compliant data flows—and tools like Boberdoo and LeadConduit play key roles in that process.

Whether you’re evaluating a Boberdoo alternative, looking to upgrade your lead distribution system, or exploring ways to combine multiple tools for greater visibility and control, this guide offers a detailed overview of both platforms—their features, pricing, and how they fit different use cases.

What is Boberdoo?

Boberdoo is a lead distribution and management system designed primarily for businesses that sell, buy, or route leads across multiple partners. It’s a long-standing solution in the industry, offering tools to track, route, and bill for leads at scale.

Boberdoo features

Some of the core Boberdoo features include:

  • Lead and call distribution: Automatically routes leads and inbound calls to buyers based on predefined business rules.
  • Ping post functionality: Allows for dynamic lead pricing and routing through real-time bidding.
  • Reporting and analytics: Provides visibility into lead performance, buyer activity, and revenue tracking.
  • Lead verification: Offers integrations for basic validation like email, phone, and address checks.
  • CRM and API integrations: Enables data exchange between Boberdoo and other marketing or sales systems.
  • Affiliate management: Includes tools for managing affiliates and tracking their performance.

Boberdoo’s all-in-one design makes it a comprehensive solution for lead sellers who need to manage multiple buyers, set pricing rules, and oversee the entire lifecycle of a lead, from capture to sale.

The Boberdoo ping post system

One of the defining Boberdoo features is its ping post functionality.

What is ping post?

Ping post is a lead distribution method that allows sellers to “ping” multiple buyers in real time with partial lead information—typically without personally identifiable data—to determine who is willing to buy the lead and at what price.

Once bids are received, the lead is “posted” (sent) to the highest bidder or to a buyer that meets the seller’s routing criteria.

How the Boberdoo ping post works

Boberdoo’s ping post system includes:

  • Ping requests: Sellers send partial lead data (e.g., zip code, product interest) to multiple buyers.
  • Buyer responses: Buyers reply instantly with bid values and acceptance criteria.
  • Lead posting: The system automatically sells and delivers the lead to the chosen buyer.
  • Real-time rules: Dynamic filters and price thresholds determine eligibility and profitability.

LeadConduit as a Boberdoo alternative for lead validation & distribution

LeadConduit is a real-time lead optimization engine designed to help marketers, advertisers, and lead buyers maximize ROI by validating, enriching, and delivering leads from any source to any destination. The platform helps to power the analysis so qualified, compliant, and high-performing leads make it into your CRM or sales pipeline—helping businesses optimize their media spend and improve downstream performance. 

LeadConduit is built for control, transparency, and automation—empowering users to decide, in real time, which leads to accept, reject, or enhance before they’re handed off to internal teams or downstream systems.

LeadConduit features

Key LeadConduit features include:

  • Real-time lead optimization: Validate, enrich, and route leads instantly from any source to any destination.
  • Flexible lead ingestion: Accept leads via HTTP POST, webhooks, or API—automatically normalizing data on the fly.
  • Smart lead delivery: Send qualified leads directly to any CRM or marketing platform for faster follow-up.
  • Automated compliance workflows: Easily set rules to retain TrustedForm Certificates, run verification checks, and scrub litigators or bots.
  • Data enrichment & validation: Connect to 30+ third-party data services to enhance lead quality and intelligence.
  • Ping post decisioning: Evaluate leads on the ping for smarter buying and real-time filtering.
  • Social lead ad integration: Capture and retain consent records from Facebook and Instagram lead ads.

Whereas Boberdoo excels at selling and distributing leads across buyers, LeadConduit focuses on buy-side control, compliance, and optimization—ensuring that only high-quality, consented leads enter your pipeline.

The LeadConduit ping post alternative for lead validation

While Boberdoo’s ping post is widely recognized for managing lead bidding and sales, LeadConduit’s ping post alternative gives lead buyers and aggregators similar flexibility with added transparency and validation controls.

LeadConduit supports ping post integrations that allow it to:

  • Receive pings from multiple sellers or lead sources.
  • Evaluate lead data in real time against business logic and compliance rules.
  • Post and accept only qualified leads that meet your filters.
  • Automatically enrich and document each post transaction for audit readiness.

This configuration allows marketers and performance teams to participate in ping post ecosystems while maintaining their own compliance standards and ensuring full control over what gets accepted or rejected.

Comparison of lead distribution software to Boberdoo ft. LeadConduit

When comparing LeadConduit and Boberdoo, it’s important to recognize that each platform serves a distinct primary audience—but they can also complement one another.

Here’s a comparison of lead distribution software to Boberdoo, highlighting where each excels.

FeatureBoberdooLeadConduit
Primary use caseLead selling and distributionLead buying and validation
Lead capture & distributionReal-time lead delivery with ping post optionsAutomated customizable lead flows across multiple sources
Lead enhancementFocus on routing and distribution; integration available for enhancementsSuite of built-in lead validation and data enrichment services
Ping post supportYes – advanced, multi-buyer biddingYes – for accepting and validating incoming pings
IntegrationsCRM and other business tools, but dependent on their team to configure, incurring pro services fees100+ integrations including CRM and autodialers, open API, directly available in the UI so you can configure yourself
ReportingAdvanced reporting and analyticsBid reports, performance metrics, lead filtering insights
Routing logicBuyer and price-based routingConditional, compliance-first routing
Compliance tools3rd party integration with consent verification solutions, TrustedForm capabilities within Boberdoo may be limitedNative integration with TrustedForm, the leading consent verification solution

Combining Boberdoo and LeadConduit

For organizations that handle both buying and selling leads, combining Boberdoo and LeadConduit can deliver powerful end-to-end control.

Example workflow:

  1. Boberdoo captures and routes leads from multiple publishers through its ping post system.
  2. Before a lead is sold or accepted, it’s sent through LeadConduit for validation, enrichment, and consent verification.
  3. LeadConduit applies compliance checks (e.g., TCPA consent via TrustedForm) and filters out invalid or fraudulent data.
  4. Approved leads are then automatically returned or distributed downstream via Boberdoo’s existing rules engine.

This combination ensures that every lead—whether inbound or outbound—meets quality, compliance, and performance standards.

For lead sellers, it adds validation and transparency. For lead buyers, it ensures compliance and data integrity. For hybrid businesses, it delivers the best of both worlds.

Boberdoo pricing vs. LeadConduit pricing

Boberdoo pricing typically ranges between $1,075 and $3,000 per month, billed in arrears based on inbound actions. Pricing adapts to lead volume and complexity with additional fees for add-ons and consulting.​

LeadConduit uses a primarily usage-based pricing model with volume tiers and subscription commitments. Pricing details are customized per customer and can include add-on services billed separately.

Both platforms require direct contact for precise pricing and often tailor plans to business needs.

FAQs

1. Does LeadConduit do call routing like Boberdoo?

LeadConduit serves as a flexible Boberdoo alternative for teams focused on digital lead routing and real-time data management. While it doesn’t include native call routing like Boberdoo, it can integrate with call systems via API to support call-based workflows. Boberdoo, by contrast, offers built-in tools for lead sellers managing voice leads or inbound call transfers.

2. Can Boberdoo validate leads like LeadConduit?

Boberdoo offers validation tools such as email, phone, and address verification. LeadConduit provides validation and enrichment options through direct integrations with data providers and compliance platforms, allowing for more granular control over lead quality.

3. Which is better for TCPA compliance?

Boberdoo supports compliance workflows through standard data handling, and can connect to TrustedForm for additional verification capabilities. LeadConduit, as part of the ActiveProspect ecosystem, integrates directly with TrustedForm to provide independent proof of consumer consent. This makes it especially useful for organizations operating under strict TCPA requirements.

Final thoughts

Choosing between Boberdoo and LeadConduit isn’t about which platform is “better”—it’s about identifying the right fit for your role in the lead generation ecosystem:

  • Lead sellers and aggregators might find Boberdoo’s all-in-one distribution and ping post capabilities ideal for managing multiple buyers.
  • Lead buyers, marketers, and compliance-focused organizations might benefit from LeadConduit’s real-time validation, enrichment, and proof-of-consent integrations.
  • Hybrid organizations could integrate both to achieve the ultimate balance of lead monetization and compliance assurance.

The modern lead marketplace is fast, complex, and data-driven. Whether you’re looking for a Boberdoo alternative or a complementary platform, understanding how each solution fits into your strategy is the key to cleaner data, stronger compliance, and better ROI.

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Add-on spotlight: Litigator Scrub® https://activeprospect.com/blog/add-on-spotlight-litigator-scrub/ Tue, 30 Sep 2025 08:00:00 +0000 https://activeprospect.com/blog// As a marketer buying leads from third parties or generating them on your own website, you understand how crucial it is to adhere to compliance regulations. Specifically, you need to comply with the Telephone Consumer…

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As a marketer buying leads from third parties or generating them on your own website, you understand how crucial it is to adhere to compliance regulations. Specifically, you need to comply with the Telephone Consumer Protection Act (TCPA) which regulates telemarketing calls and texts. The TCPA is a complex regulation that carries hefty financial risks if violated.

However, there is a tool that can help you mitigate TCPA non-compliance risk: Litigator Scrub® by Contact Center Compliance (DNC.com). In this blog post, we’ll dive into what Litigator Scrub® is, how it works, and how implementing it with LeadConduit can further streamline your lead acquisition efforts.

If you’re interested in learning more about the TCPA, check out the resources below:

What is Litigator Scrub® and how does it work?

Source

Litigator Scrub® is the industry’s ultimate weapon to defend against plaintiffs and “lawsuit mill” litigators who relentlessly prey upon companies for TCPA violations.

Litigator Scrub® helps you safeguard yourself from TCPA lawsuits. Around one-third of TCPA lawsuits are initiated by a select group of repeat plaintiffs and litigators. Identifying these serial players before launching any campaign, be it inbound or outbound, is the smartest proactive step companies can take to minimize their TCPA risk.

This lead scrubbing software identifies serial TCPA plaintiffs and litigators in your calling lists, then flags and eliminates them from your data while conducting Wireless, VoIP, and DNC scrubbing. By identifying these potential litigators ahead of time, companies can drastically lower the risk of TCPA litigation.

Additionally, Litigator Scrub® helps save time and money by reducing the number of outbound calls to individuals who don’t want to receive them, thereby increasing conversion rates, and supporting brand reputation.

Enhancing lead acquisition with Litigator Scrub® LeadConduit add-on

Alongside a plethora of other tools and services, Litigator Scrub® is conveniently available as an add-on within LeadConduit. When Litigator Scrub® and LeadConduit join forces, you can rest assured that you’re complying with the latest Telephone Consumer Protection Act (TCPA) and Do Not Call (DNC) regulations.

Picture this: optimized lead flows, skyrocketing ROI, and seamless integration. By bringing Litigator Scrub® on board within the LeadConduit platform, you’ll gain access to a centralized dashboard where you can effortlessly monitor and manage your leads in real time.

But wait, there’s more! Adding Litigator Scrub® to your LeadConduit flows opens up a world of possibilities. Customize rules and triggers that align with your business needs, ensuring that only top-notch leads make the cut. Say goodbye to wasted resources and hello to a streamlined, cost-effective lead acquisition strategy.

Benefits of using a DNC litigator scrub

1. Reduced legal risk & compliance exposure

  • Eliminates numbers linked to known TCPA litigators and frequent filers.
  • Reduces the risk of class-action lawsuits, regulatory complaints, or expensive settlements.
  • Helps demonstrate proactive compliance if regulators audit your practices.

2. Protection of brand reputation

  • Avoids calling individuals likely to respond aggressively or publicly with complaints.
  • Protects your company’s reputation by reducing negative publicity or online complaints.

3. Cost savings

  • Avoiding even one TCPA lawsuit can save tens of thousands in legal fees, penalties, and settlements.
  • Prevents wasted call center resources on numbers that pose significant risk and are unlikely to convert.

4. Better lead quality

  • By removing high-risk numbers, your calling lists focus on genuine prospects, improving conversion rates and ROI.

Why use LeadConduit for DNC litigator scrubbing

Seamless integration & real-time filtering

Dynamic, up-to-date data sources

  • LeadConduit integrates with Litigator Scrub® and other trusted third-party compliance services to ensure your scrub list is always current.
  • This reduces the chance of missing newly added litigator numbers.

Flexible rules & customization

  • Create workflows that reject, reroute, or flag risky leads based on your compliance policy.

Using a DNC litigator scrub — especially automated through LeadConduit — protects your business from legal risk, saves money, improves lead quality, and — when combined with TrustedForm — gives you the documentation needed to demonstrate compliance. It’s a key safeguard for any company conducting high-volume outbound calls.

Final thoughts

Litigator Scrub® is an essential tool for lead buyers who want to avoid TCPA litigation. By identifying potential litigators before you call known plaintiffs and attorneys, you can mitigate TCPA non-compliance and related lawsuit risk.

The tool is easy to use, automated, and provides real-time updates, ensuring that your list is always up-to-date and accurate. And by adding it as an add-on with LeadConduit, you can streamline your lead acquisition efforts even further. So, if you’re looking to stay compliant, reduce TCPA litigation risk, and maximize ROI, Litigator Scrub® is the solution for you.

Ready to supercharge your LeadConduit flows? Take advantage of our free demo. Schedule yours now and witness the magic firsthand!

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SuppressionList is now integrated into the ActiveProspect platform https://activeprospect.com/blog/suppressionlist-available-within-leadconduit/ https://activeprospect.com/blog/suppressionlist-available-within-leadconduit/#respond Fri, 06 Jun 2025 12:58:01 +0000 https://activeprospect.com/blog// We’re excited to announce that SuppressionList is now fully integrated into the ActiveProspect platform navigation, giving you easier access to the suppression tools you already rely on or may be ready to explore. Whether you’re…

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We’re excited to announce that SuppressionList is now fully integrated into the ActiveProspect platform navigation, giving you easier access to the suppression tools you already rely on or may be ready to explore.

Whether you’re blocking duplicates, filtering out risky leads, or enforcing custom business rules, SuppressionList gives you the control to reject unwanted leads before they hit your CRM or sales funnel. And now, managing suppression rules is more seamless than ever.

 What’s new

  • SuppressionList is now accessible directly within the LeadConduit navigation—no more switching between applications.
  • Easily manage suppression rules in the same environment where you build and monitor your flows.
  • Quickly apply lists to block duplicates, litigators, recycled leads, and more—all in real time.

Why it matters

When it comes to lead management, speed and precision are everything. SuppressionList helps you:

  • Protect your budget by filtering out leads you’ve already paid for or can’t use
  • Mitigate TCPA risk by blocking known litigators or risky phone numbers
  • Improve lead quality by automatically rejecting unwanted traffic across all vendors or sources

And now that it’s embedded directly within LeadConduit, the entire process is faster, cleaner, and easier to scale.

SuppressionList use cases

  • Block known duplicates based on email, phone, or certificate ID
  • Create internal do-not-contact or blacklist filters
  • Reject recycled leads that don’t meet your freshness standards
  • Enforce exclusivity or frequency caps across campaigns

Important note

While SuppressionList is now easier to access and configure, it remains a paid add-on. If you don’t currently have access, reach out to your Customer Success Manager or contact us to get started.

Get started

To access SuppressionList, simply head to the LeadConduit navigation and look for the Suppression tab. From there, you can upload, manage, and apply your lists directly to your lead flows.

Take control of your lead quality—one rule at a time.

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Introducing Buyer Step: Invite buyers and deliver leads instantly https://activeprospect.com/blog/buyer-step-leadconduit/ https://activeprospect.com/blog/buyer-step-leadconduit/#respond Thu, 15 May 2025 14:00:00 +0000 https://activeprospect.com/blog// At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy…

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At ActiveProspect, we’re focused on removing friction from the lead delivery process – especially between sellers and buyers. That’s why we’re excited to introduce Buyer Step in LeadConduit: a new feature that makes it easy to invite buyers without an existing ActiveProspect account and start delivering leads instantly.

Whether you work with dozens of lead buyers or just onboard new partners occasionally, Buyer Step simplifies the process by automating lead routing and buyer setup – so you can move faster and scale with confidence.

What is Buyer Step?

It’s a new step in LeadConduit flows that allows lead sellers to:

  • Invite new buyers to ActiveProspect via a self-serve onboarding flow.
  • Send leads directly to a buyer’s CRM – even if they don’t have an account yet. This allows the Buyer to securely store their CRM credentials in their own account rather than sharing with the vendor
  • Route leads based on custom logic like geography, vertical, or lead score.

Buyers who accept the invite are prompted to create a free buyer account and can connect their CRM in just a few clicks.

How it works

With Buyer Step, you can:

  • Add the “Buyer” step into your flow.
  • Choose which buyers to route to (including invited buyers).
  • Dynamically assign leads based on your own criteria.
  • Track delivery and performance at the buyer level.

This eliminates the need for duplicative flows, external routing spreadsheets, or manual buyer setup.

Why it matters

Before Buyer Step:

  • New buyers needed an existing account setup manually.
  • Sellers had to coordinate onboarding with CS or Support.
  • Routing logic was often siloed or hardcoded outside the platform.

With Buyer Step:

  • You can invite buyers directly from your flow.
  • Buyers sign up with a free account and connect their CRM.
  • Routing and delivery happens instantly – with full visibility.

It’s a streamlined, scalable approach to modern lead delivery.

Who should use it?

Buyer Step is ideal for:

  • Lead sellers who want to onboard and deliver to buyers fast.
  • Networks and aggregators working with multiple buyer partners.
  • Internal teams routing leads to franchisees or sales partners.

If you’re looking to simplify the handoff between selling and delivery, Buyer Step does just that. Ready to start? Buyer Step is available now in LeadConduit flows. To start using it:

  1. Open a LeadConduit flow.
  2. Add the Buyer Step.
  3. Invite buyers and set your routing conditions.

Schedule a free demo now to see how it works.

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Empowering your business for compliance and efficiency with LeadConduit https://activeprospect.com/blog/compliance-efficiency-leadconduit/ https://activeprospect.com/blog/compliance-efficiency-leadconduit/#respond Thu, 12 Dec 2024 09:16:50 +0000 https://activeprospect.com/blog// In the 20th episode of our FCC webinar series, “LeadConduit 101: The plug-and-play strategy for 1:1 compliance,” our Product Owner, Scott McKee, our Senior Client Success Manager, Dion Green, and our Sales Development Representative, Jacob…

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Empowering your business for compliance and efficiency with LeadConduit

In the 20th episode of our FCC webinar series, “LeadConduit 101: The plug-and-play strategy for 1:1 compliance,” our Product Owner, Scott McKee, our Senior Client Success Manager, Dion Green, and our Sales Development Representative, Jacob Hollifield, take us on an insightful exploration of ActiveProspect’s tools, LeadConduit and TrustedForm Verify.

See how to use them to effectively collect, manage, and verify lead data, and how to integrate them with existing CRM systems and marketing platforms, in order to comply with the FCC’s upcoming one-to-one consent requirement.

Introducing LeadConduit

LeadConduit is part of ActiveProspect’s suite of products and it streamlines your lead acquisition process to efficiently acquire customers at scale, without needing a large engineering team.

LeadConduit’s low-code approach simplifies integrations and technical tasks, ensuring you only acquire the right leads for your business.

Custom lead flows automatically enhance and filter leads in real time to deliver the highest-quality prospects to any system you choose, whether it’s your CRM, autodialer, data warehouse, or another platform. It’s all about getting your leads to the right place, seamlessly.

LeadConduit also streamlines how you receive information from various vendors. For instance, as Scott explains, one vendor might label a field as “Company,” while another uses “C name.” LeadConduit standardizes this data, making it easy to manage. It ensures that “Company name” is sent to the appropriate field in any system you’re using, significantly reducing technical overhead.

What if you handle both first-party and third-party leads?

As Jacob explains, first-party leads are those you generate through your website, while third-party leads come from aggregators or other purchased sources.

As both Dion and Scott agree on, when implementing these different leads in LeadConduit, it’s typically best to have two separate flows: one for first-party leads and one for third-party leads. This makes tracking information easier.

For third-party leads, you usually don’t need different flows for each partner. LeadConduit aims to simplify processes, so if the data delivery format is standard across partners, a single third-party flow should suffice. As Scott explains, our customers successfully use one flow for all third-party leads and another for first-party leads.

LeadConduit’s low-code approach allows you to treat these leads differently with just a few clicks, without needing engineers to write complex code.

How can LeadConduit help with the updated FCC regulations?

With the recent FCC ruling, many people are concerned about a potential decrease in lead quantity. While the extent of this decrease is uncertain, as Dion explains, it’s crucial to focus on lead quality. LeadConduit simplifies the process of extracting and assessing lead information. You can easily export data to analyze metrics like contactability and set rates, helping you define what constitutes a high-quality lead.

LeadConduit also offers integrations with services like Blacklist Alliance, Contact Center Compliance (DNC.com,) and Anura to check for known litigators, attorneys, and fraudulent activity. This appended data can be seamlessly pushed to your CRM. Additionally, you can set up batch file exports to receive this information at regular intervals, making it easy to assess with your team.

As businesses prepare for the FCC changes, we support Ping Pick Post for lead buyers. As Scott explains, this feature allows vendors to check if a lead is a duplicate before submitting it, ensuring data remains anonymous and secure. If a lead is a duplicate, vendors can then decide how to best monetize it. This functionality is becoming increasingly common as users prepare for the FCC’s one-to-one consent changes in the new year.

How effectively does LeadConduit integrate with existing CRM systems and other marketing platforms?

As Scott explains, if you visit our website’s LeadConduit section today, you’ll find our add-ons like Blacklist Alliance and Contact Center Compliance, services which we resell for your convenience. But we also offer pre-built integrations with popular CRMs like Salesforce, for example, making setup a breeze.

However, we understand that new, industry-specific CRMs and systems constantly emerge. That’s why LeadConduit can easily integrate with any REST or SOAP API, allowing you to send leads to virtually any system. If a new CRM gains traction, we’ll add it to our pre-built integrations for quick setup. But even if we haven’t yet, LeadConduit can likely integrate with it now. Our support and implementation team is always ready to assist with your integration projects, as long as the system has an API.

Introducing TrustedForm Verify

TrustedForm Verify helps you mitigate risk by confirming that your requirements for the disclosures used to obtain prior express written consent are satisfied and presented digitally in a one-to-one manner to scale your auditing capabilities.

As Dion explains, TrustedForm Verify consolidates all consent language into a single user interface, eliminating the need to click through individual certificates. Within this interface, you can quickly approve or reject consent language with just a few clicks, saving significant time. 

For a more proactive approach, as Dion suggests, you can even review and pre-approve language from your partners in advance, in consultation with your legal team. Additionally, the latest version of TrustedForm allows you to skip activities within certificates, making it even more efficient to understand the consumer’s journey without watching the entire replay of the interaction.

Moreover, we’ve recently introduced the 1:1 Consent Check feature in TrustedForm Verify. This feature enables you to programmatically verify that each lead has given one-to-one consent to be contacted by your specific brand, helping you comply with the latest FCC regulations in a scalable manner.

While there’s some initial backend setup required from partners, the result is a swift and convenient way to verify your company’s presence on the form.

How to integrate TrustedForm with LeadConduit

As Scott explains, with LeadConduit, users process leads from various sources and send them to their CRMs. To start verifying consents, they simply set up their consent language in TrustedForm Verify and click a button to add it to their flow. After entering their business name and saving, all leads passing through that flow are checked by TrustedForm Verify and ideally retained with TrustedForm Retain.

This process requires no coding; just three button clicks. As Scott shares, many of our clients don’t have large engineering teams, so this saves them significant time and simplifies the process.

And the best part of this process is, as Dion says, “all of that happens in real time so that you still keep that speed-to-lead and don’t have any issues there.”

How easy is it to use LeadConduit?

As Dion explains, using LeadConduit is incredibly straightforward, even for those who aren’t tech-savvy. At ActiveProspect, you’ll be assigned an onboarding specialist to assist with initial setup, and customer success managers like Dion are always available to answer any questions. 

Making changes is typically just a few clicks away. We also offer an extensive knowledge base where you can find answers to almost any question, from understanding TrustedForm and LeadConduit to implementing add-ons and real-time bidding. You don’t need to be a tech expert to use LeadConduit effectively.

How can LeadConduit assist with compliance with the new TCPA rules?

As Dion explains, with TrustedForm integrated into LeadConduit, not only can you verify consent, but you can also automatically retain TrustedForm certificates for long-term access

This ensures you have a durable record of the consumer consent, including session replay, which is retained in one simple step within the platform. The certificate link is then passed to your CRM along with the rest of the data. This way, you have a link in your CRM that you can access at any time for up to 5 years, covering the statute of limitations and allowing you to review the playback if any litigation issues arise in the future.

Takeaways

Here are some key takeaways from our webinar “LeadConduit 101: The plug-and-play strategy for 1:1 compliance,”:

  • LeadConduit is a lead flow software that allows businesses to create custom workflows for their leads with a low-code approach.
  • LeadConduit can integrate with any system with an API, making it easy to append additional data to leads and ensure they are delivered to the right place.
  • TrustedForm Verify can help businesses comply with the FCC’s one-to-one consent requirement by checking the consent language on forms.
  • LeadConduit can integrate with various services such as Blacklist Alliance, Contact Center Compliance, and Anura to check for known litigators or fraudulent leads.

Watch the entire episode now and make sure to never miss a TCPA update!

DISCLAIMER: This page and all related links are provided for general informational and educational purposes only and are not legal advice. ActiveProspect does not warrant or guarantee this information will provide you with legal protection or compliance. Please consult with your legal counsel for legal and compliance advice. You are responsible for using any ActiveProspect Services in a legally compliant manner pursuant to ActiveProspect’s Terms of Service. Any quotes contained herein belong to the person(s) quoted and do not necessarily represent the views and/or opinions of ActiveProspect.

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New add-on alert: BriteVerify (phone & address validation) https://activeprospect.com/blog/new-add-on-briteverify-phone-address-validation/ Wed, 27 Mar 2024 09:25:55 +0000 https://activeprospect.com/blog// In the bustling landscape of digital marketing, lead acquisition is the lifeblood of any successful enterprise. Each lead captured represents a potential for growth, revenue, and, ultimately, the health of your business.  But how do…

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In the bustling landscape of digital marketing, lead acquisition is the lifeblood of any successful enterprise. Each lead captured represents a potential for growth, revenue, and, ultimately, the health of your business. 

But how do you ensure that the leads you’re reaching are as robust as they can be? Have you ever dialed a number only to realize it’s disconnected or doesn’t exist? Or, perhaps, sent mail to an address that was the wrong one? It’s exasperating and, more critically, a complete waste of your marketing budget and resources.

Every piece of contact information can mean the difference between a signed contract or a missed opportunity. Lead data, often acquired from independent vendors, can be riddled with inaccuracies – intentional or not. It could be a typo, a fake number, an abandoned email account, or a business that has long moved from the location you’ve been mailing to. The risk of dealing with such inaccuracies is not just financial; it also erodes trust and dilutes your customer insights.

Ensuring the validity of phone numbers and addresses is akin to securing the foundation of a building; it’s essential. Neglect this step, and no amount of lead nurturing or clever conversion tactics will stand if built on a shaky base.

Join us as we explore BriteVerify, Validity’s robust solution for phone and address verification, in this detailed blog article. We’ll cover the essentials of BriteVerify, its operational mechanics, and guide you through integrating it with LeadConduit to enhance your lead acquisition processes.

BriteVerify for phone and address validation

BriteVerify for phone and address validation is a robust system engineered to cross-examine the U.S. and Canada phone numbers and physical addresses in your leads, ensuring they are not just contactable but accurate and deliverable as well.

How BriteVerify works

BriteVerify for phone validation harnesses the power of real-time carrier data, number portability lookups, and phone numbering plan databases to confirm if a number is in service, unreachable, or potentially undeliverable. Think of it as giving your phone numbers a quick health check, weeding out the dormant and the dummy numbers with precision.

The address validation component in BriteVerify goes above and beyond the USPS standard verification. It confirms the existence of addresses, flags any “residential” addresses that are actually businesses, standardizes address formatting, and even appends ZIP codes for increased accuracy. This means you can be certain that not only are the addresses real, but they’re also complete and deliverable by the USPS.

Seamlessly connect BriteVerify and LeadConduit for efficient lead acquisition

LeadConduit helps you maximize your Cost-Per-Lead (CPL) strategy with seamless customer acquisition solutions. You can customize your lead management to boost the caliber of every prospect through dynamic enhancement and real-time filtering, ensuring quality leads at every turn.

BriteVerify for phone validation and BriteVerify for address validation are now available directly within LeadConduit as add-ons, alongside an array of tools and services, such as BriteVerify for email validation.

If you’d like to learn more about BriteVerify for email validation, check out this blog post

Adding BriteVerify to your LeadConduit flows elevates lead quality and consolidates your management of phone and address lists. With real-time verification from BriteVerify, LeadConduit ensures accuracy by allowing only verified phone numbers and addresses to flow into your CRM, safeguarding your data integrity.

LeadConduit becomes the vigilant gatekeeper of your lead data, automatically scrubbing it clean through BriteVerify as it enters your business system. Its role is not only to validate but to enhance, providing additional metadata for your leads, such as line type for phone numbers, and commercial vs. residential indicators for addresses.

Ready to elevate your lead acquisition game?

LeadConduit and BriteVerify fortify your lead acquisition strategy without adding complexity. It’s the affirmation that each lead you acquire through LeadConduit has passed through the litmus test and emerged as a genuinely promising business opportunity.

In a world where data integrity is the bedrock of your marketing success, BriteVerify’s LeadConduit add-ons are the guardians you need. If you are among the discerning lead buyers who demand validation at the highest standards, these add-ons are poised to become indispensable in your lead acquisition toolkit.

Seize the chance to experience the unparalleled capabilities of LeadConduit add-ons, including BriteVerify, through a free demo. Schedule yours now!

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Add-on spotlight: BriteVerify (email validation) https://activeprospect.com/blog/add-on-spotlight-briteverify-email-validation/ Fri, 02 Feb 2024 10:02:45 +0000 https://activeprospect.com/blog// When it comes to lead acquisition, the importance of verifying email addresses cannot be overlooked. Email verification ensures that the email you are sending is reaching the right person, helps you stay clear of invalid…

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When it comes to lead acquisition, the importance of verifying email addresses cannot be overlooked. Email verification ensures that the email you are sending is reaching the right person, helps you stay clear of invalid or fake email addresses, and it also aids in reducing bounce rates and maintaining sender reputation.

In this blog post, we will take a deep dive into BriteVerify, the email verification solution by Validity. We will discuss what BriteVerify is, how it works, and how you can implement it with LeadConduit to streamline your lead acquisition efforts.

What is BriteVerify?

BriteVerify is an email verification solution that ensures your emails are being delivered to valid email addresses, minimizing your bounce rate and maintaining your sender reputation. It helps users maintain a healthy email list by identifying bad emails that could result in spam complaints, bounces, and unsubscribes.

With BriteVerify, you can easily upload a list of email addresses or integrate their API to verify email addresses before sending any marketing campaigns.

How does BriteVerify work?

BriteVerify uses proprietary technology to verify the validity of email addresses. First, it checks the syntax of the email address, ensuring that it follows the correct format. Next, it validates the domain name, checking if it exists and if it is responsive. 

The next step is to check if the domain has an email server configured and is available to accept emails. Finally, it checks if the mailbox exists to ensure that the email address is deliverable. 

The best part? It takes less than a second per email.

Integrating BriteVerify with LeadConduit for streamlined lead acquisition

LeadConduit optimizes your CPL acquisition process, allowing you to effortlessly acquire customers at scale. Lead flows are customized to supercharge lead quality by automatically enhancing and filtering leads in real time. LeadConduit integrates with multiple tools and services, such as BriteVerify, which is available as an add-on.

By adding BriteVerify to your LeadConduit flows, you can ensure the quality of your leads and manage your email list in one platform. LeadConduit can verify email addresses using BriteVerify in real time, ensuring that only valid email addresses are captured and sent to your CRM system.

Don’t miss out on the opportunity to witness the unrivaled action of LeadConduit add-ons, like BriteVerify, in a free demo. Schedule yours today!

Final thoughts

In conclusion, email verification solutions like BriteVerify continue to play a critical role in lead acquisition processes. They help maintain a healthy email list and improve campaign effectiveness by identifying bad emails.

Integrating BriteVerify with LeadConduit can further streamline the lead acquisition process, ensuring that you only receive verified, quality leads in real time. By implementing these solutions, businesses can improve their email campaigns’ effectiveness and overall lead acquisition process.

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Switching CRMs shouldn’t be a headache https://activeprospect.com/blog/switching-crms-shouldnt-headache/ Thu, 28 Dec 2023 09:00:00 +0000 http://activeprospect.com/?p=2617 As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying…

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As companies evolve, naturally the products and systems they use evolve too. Over the years, we have seen a number of clients switch contact systems to better fit their current needs. Unfortunately, migrating and deploying a new system can often be extremely slow and costly. These migrations can take months (and sometimes years) to complete! While we will focus this discussion on CRMs (Customer Relationship Management) software, it also applies to Marketing Automation, Call Center/Dialer solutions, and Email platforms.

Switching systems is a notoriously slow and painful process because as companies grow and expand, so do the number of services and tools they use to power their business. CRMs are particularly tricky because they are often an end-point or delivery for dozens of integrations as well as the primary storage of customer and prospect data. Down time is often unacceptable for large businesses that operate globally, across time zones, which can make switching a CRM feel like replacing the engine of a running vehicle.

To further complicate matters, companies often collect leads from many places that feed directly into their CRM. This adds additional layers of complexity and frustration to the process of migration. Each integration point must be rebuilt for the new CRM. More importantly there is a coordination issue – at what time do you cut over from the old system to the new system? This complexity grows exponentially with the number of lead sources (integration points). The greater the number of lead sources, the harder it is to coordinate a switch. Many companies receive leads from third party partners (aka lead vendors) who must make the change on their side and may not be able to adhere to your desired schedule.  

For LeadConduit clients this process is quick and painless. When your  various lead sources (lead forms, Facebook Lead Ads, and third-party lead vendors) post to LeadConduit, there is no heavy lifting. LeadConduit can simply redirect all of the leads to the new system of choice in real time. With LeadConduit, switching CRMs involves changing only a single integration, as opposed to every integration. This allows administrators to focus on the migration of existing data and not worry about the new leads that are constantly flowing in, removing much of the complexity from the process.

We’ve assisted many clients with this process. We just need to know the new destination for leads and when to make the switch. We take care of the rest. A few recent examples of migrations between systems we’ve handled for our clients:

  • MS Dynamics to Velocify
  • Home-grown CRM to Salesforce
  • Eloqua to Hubspot
  • Siebel to Marketo
  • Vici Dialer to Five9

Note: This is not a product endorsement for any of these systems and we are not insinuating that any of these systems is better than the other. These are simply examples of work for individual clients.

If you have an integration that looks like it might be a pain or are interested in LeadConduit as a lead acquisition platform, don’t hesitate to contact us.

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Add-on spotlight: The Blacklist Alliance (TCPA Litigation Firewall) https://activeprospect.com/blog/add-on-spotlight-tcpa-litigation-firewall/ Thu, 21 Dec 2023 10:52:48 +0000 https://activeprospect.com/blog// When implementing lead acquisition efforts, it’s crucial for businesses to comply with regulations such as the Telephone Consumer Protection Act (TCPA), which includes a private right of action that enables consumers to sue companies they…

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When implementing lead acquisition efforts, it’s crucial for businesses to comply with regulations such as the Telephone Consumer Protection Act (TCPA), which includes a private right of action that enables consumers to sue companies they believe violated the statute for up to $1,500 per violation. 

A single TCPA violation can cost you thousands of dollars in damages and tarnish your brand’s reputation, and if that isn’t bad enough, there are thousands of known litigators who have taken advantage of the statute to enrich themselves. They are all too eager to receive calls and texts they can use as the basis for a lawsuit, and contacting them is always a bad idea.

This is where The Blacklist Alliance comes into play with its TCPA Litigation Firewall solution. In this blog post, we will deep dive into what it is and how it works, and how combining it with LeadConduit can help you streamline your lead acquisition efforts.

If you’re curious to learn more about the TCPA, take a look at the resources listed below:

What is The Blacklist Alliance’s TCPA Litigation Firewall and how does it work?

The Blacklist Alliance is a dynamic leader in the global marketing industry, providing cutting-edge technology solutions to combat fraud, litigation, and other issues that can threaten businesses.

The TCPA Litigation Firewall solution is one of The Blacklist Alliance’s most prominent offerings, aimed at protecting businesses from predatory litigation. It is a risk mitigation tool designed to block calls to and from numbers representing a litigation threat that undermines the consistency and integrity of lead acquisition campaigns.

This solution offers significant proactive protection against TCPA lawsuits and lawsuit threats, ensuring litigation-free lead generation efforts. By implementing this solution, businesses can help avoid the substantial risk of contacting a predatory litigator who has weaponized the statute to line their own pockets. 

As the product of years of hard-won TCPA expertise, this solution identifies high-risk data that gets swiftly integrated into the Litigation Firewall system. Then, by scrubbing against the Litigation Firewall, it eliminates high-risk data from your outbound and inbound campaigns. Apart from thoroughly checking their internally sourced data, the Litigation Firewall goes the extra mile for The Blacklist Alliance subscribers by scrubbing against your own internal Do Not Call (DNC) list, as well as the National DNC Registry, and specific state DNC registries.

The Blacklist Alliance also offers online compliance training courses that help subscribers stay compliant with the TCPA while staying ahead of the curve and on top of any new regulations arising in a constantly changing legal landscape.

Supercharge your lead acquisition with the TCPA Litigation Firewall LeadConduit add-on

LeadConduit comes packed with an array of useful tools and services, including The Blacklist Alliance’s TCPA Litigation Firewall which is available as an add-on. Pairing the TCPA Litigation Firewall solution with LeadConduit can provide the best results for businesses. 

LeadConduit simplifies your CPL acquisition process, allowing you to efficiently capture customers at scale. By incorporating the TCPA Litigation Firewall into the LeadConduit platform, you can effortlessly monitor and manage your leads. Custom lead flows automatically enhance and filter leads in real time, ensuring that your CRM or lead buyer receives only the best, most promising prospects, which ultimately helps to increase conversion rates.

Are you ready to supercharge your lead flows? Schedule a free demo today to see LeadConduit add-ons in action.

Final thoughts

The Blacklist Alliance and its TCPA Litigation Firewall solution are a must-have for marketers looking to comply with TCPA regulations and avoid predatory litigation. The solution’s advanced technology, coupled with decades of TCPA expertise, result in comprehensive protection to your brand while ensuring the quality of your leads.

By implementing the TCPA Litigation Firewall with LeadConduit, you can streamline your lead acquisition efforts and save time and money. So, if you want peace of mind and a hassle-free lead acquisition process, get in touch to give LeadConduit and the TCPA Litigation Firewall a try!

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Add-on spotlight: Anura https://activeprospect.com/blog/add-on-spotlight-anura/ Fri, 13 Oct 2023 07:56:49 +0000 https://activeprospect.com/blog// Marketers today face a daunting task of acquiring leads that are genuinely interested in their products or services. However, the quality of leads is often overshadowed by quantity. This causes an overwhelming influx of leads,…

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Marketers today face a daunting task of acquiring leads that are genuinely interested in their products or services. However, the quality of leads is often overshadowed by quantity. This causes an overwhelming influx of leads, making it difficult to identify which ones are worth pursuing.

More often than not, marketers end up wasting their time and resources on low-quality leads that do not convert. This is where Anura – the game-changing tool for identifying fraudulent leads – comes into the picture.

In this blog post, we will discuss how Anura works, the benefits it provides, and how integrating it as an add-on with LeadConduit can optimize and enhance your lead flows.

What is Anura and how does it work?

Anura is a fraud detection solution that uses advanced technology to identify bots, malware, and human fraudulent leads, helping marketers filter out unwanted and non-converting leads quickly.

Anura works by analyzing user environment data. It plugs this information into its algorithm, analyzes it to see if there has been suspicious activity associated with it, and then returns a yes/no result based on whether the lead is suspect fraudulent or not.

By identifying potentially fraudulent leads with 99.999% accuracy, Anura helps you avoid wasting time and resources on leads that are unlikely to convert. This allows you to focus on genuine leads that are more likely to result in sales and generate revenue. Anura also helps you protect your brand reputation by preventing fraudulent activity from negatively impacting your campaigns.

With Anura, you can rest assured that every lead you receive has a genuine interest in your product or service. This ensures that your sales team does not waste their valuable time on leads that are unlikely to convert.

Optimizing lead flows with Anura’s LeadConduit add-on

Anura – along with many other tools and services – is ready to use and directly available as an add-on within LeadConduit. What sets Anura and LeadConduit apart from other tools in the market is their real-time fraud detection capability. With Anura and LeadConduit working together, you can ensure that only legitimate leads are passed on to your business system and sales team.

This helps you optimize your lead flows and maximize the ROI of your marketing campaigns. Integrating Anura within the LeadConduit platform also provides you with a centralized dashboard where you can monitor and manage your leads in real time.

By adding Anura to their flows in LeadConduit, marketers can set up customizable rules and triggers based on their business requirements to ensure they filter out the leads they want to avoid. This provides the additional advantage of a more streamlined process, making their lead acquisition strategy more efficient and cost-effective.

Supercharge your LeadConduit flows! Schedule a free demo now to see how it works.

Conclusion

Acquiring high-quality leads is crucial for the success of any marketing campaign. By using machine learning algorithms to analyze user data, Anura can help you identify potentially fraudulent leads and avoid wasting time and resources on leads that are unlikely to convert.

Adding Anura to your LeadConduit flows provides you with a real-time, seamless solution for lead acquisition and fraud detection. By working together, these game-changing tools help you optimize your lead flows and maximize the ROI of your marketing campaigns.

Get in touch to get started with LeadConduit and Anura now!

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