Rebrand reinforces focus on identity resolution and consumer intelligence data solutions

Austin, TX – April 21, 2026 – ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the rebranding and strategic realignment of its recently acquired Verisk Marketing Solutions business as InfutorData.

Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA compliance while expanding into identity resolution and marketing intelligence. The launch of InfutorData establishes a clear operating model: two distinct but complementary offerings serving different parts of the marketing ecosystem. The combined company now exceeds $100 million in annual recurring revenue.

The ActiveProspect platform remains focused on powering the opt-in lead generation ecosystem, providing a comprehensive platform for TCPA compliance, lead filtering, lead orchestration, and partner management. InfutorData operates as a dedicated data and identity business, delivering high-quality identity resolution, enrichment, and marketing intelligence solutions to marketers, data providers, and software platforms.

“ActiveProspect has always been driven by a vision to build a trusted ecosystem where consent, transparency, and privacy are foundational to growth,” said Steve Rafferty, Founder and CEO of ActiveProspect. “With InfutorData, we’re extending that vision beyond opt-in lead generation into the broader data ecosystem. The Infutor brand has been trusted in the data industry for over two decades, and we’re proud to bring it back with renewed focus, investment, and scale.”

InfutorData enables organizations to better understand and reach their audiences by linking identities across channels, improving match rates, reducing fraud, and driving more effective marketing outcomes. Its solutions power more accurate targeting, stronger customer acquisition, and greater value across digital marketing channels.

ActiveProspect completed the acquisition of Verisk Marketing Solutions in December 2025. Raymond James served as financial advisor on the transaction.

About ActiveProspect

ActiveProspect empowers marketers to identify and engage directly with their ideal customers. Its consent-based marketing platform supports brands and publishers across the lead lifecycle with an integrated solution for TCPA compliance, lead filtering, lead orchestration, and partner management. Its InfutorData (formerly Verisk Marketing Solutions) business provides identity resolution and marketing intelligence solutions that help marketers engage their audiences with timely, relevant, and compliant messaging. For more information, visit activeprospect.com and infutordata.com.

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.

Media inquiries:

Gregg Poulin
ActiveProspect
gregg.poulin@activeprospect.com
https://activeprospect.com/contact-us/ 

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Today marks a defining moment for ActiveProspect – and an important step forward for the future of consent, identity, and trust in digital marketing.

See press release.

We have acquired Verisk Marketing Solutions (VMS) from Verisk Analytics, Inc., bringing together two organizations that have spent decades solving different sides of the same fundamental problem: how businesses connect with consumers in a way that is transparent, compliant, and effective.

VMS, formed primarily through the combination of Infutor and Jornaya, adds deep expertise in identity resolution solutions and consumer insights, along with a portfolio of enterprise customers. Together, we are building something bigger than either company could have created alone: a complete platform for consent-based marketing combined with a consumer identity graph.

A shared origin story

More than fifteen years ago, we launched TrustedForm to establish trust and transparency in the online lead generation ecosystem. Around the same time, another company, then known as LeadiD, was tackling the same challenge from a different direction.

We approached the problem as a software company. They approached it as a data company. We competed. We learned from each other. And over time, our paths diverged as the market evolved.

LeadiD became Jornaya and ultimately the foundation of Verisk Marketing Solutions, while ActiveProspect expanded its platform, took on strategic investment, and acquired LeadsBridge. Along the way, Verisk Marketing Solutions added Infutor, assembling one of the most respected identity and marketing data offerings in the industry.

What never changed was the shared belief that trust is not optional—it is foundational.

Over the years, I developed deep respect for the VMS team, the products they built, and their impact in the market. I believe our companies have significantly improved the level of trust and transparency in the online lead generation ecosystem. When the opportunity emerged to unite our companies as one independent organization, it felt less like a transaction and more like a convergence.

Building the next era of marketing infrastructure

Today, ActiveProspect and VMS become one company – united by a common mission, expanded by complementary strengths, and positioned to lead the next era of marketing infrastructure.

Our vision has always been to build a trusted ecosystem where consent, transparency, and privacy are embedded into how businesses grow. With VMS, that vision now extends well beyond lead generation to serve data providers, software platforms, and marketers across the broader advertising ecosystem – including those who never buy or sell leads at all.

This combination allows us to move from point solutions to platform – connecting identity, consent, compliance, enrichment, and performance into a single, coherent system of record for customer acquisition.

What this means for the future:

• A broader, more powerful platform
  We now bring together SaaS, identity, and data intelligence to solve complex challenges across marketing, analytics, and customer acquisition at scale.
• Faster and more efficient innovation
  By unifying our teams and technology, we can move more quickly to deliver products that help customers adapt to regulatory change while improving outcomes.
• Smarter identity and data foundations
  Data enrichment and validation are no longer optional, they are essential. Integrating VMS’s identity resolution capabilities enables businesses to make better decisions, pay the right price for leads, and maximize ROI from a single platform.
• A higher standard for the industry
  With greater scale, infrastructure, and expertise, we can deliver more reliability, stronger performance, and an elevated customer experience -while setting a higher bar for how identity and consent are handled across the ecosystem.

I am incredibly excited to welcome the VMS team to ActiveProspect. Together, we are not just expanding a company, we are shaping the future of how brands, publishers, and partners connect with consumers in a world where trust, privacy, and accountability matter more than ever.

This is the work ahead of us. And this is only the beginning.

For media inquiries regarding the acquisition, please email media@activeprospect.com 

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150,000+ fake leads caught per week. Now we stop them before they enter your CRM.

At ActiveProspect, we constantly monitor lead quality across thousands of campaigns. Over time, we started noticing a troubling trend: leads that looked legitimate were falling apart when they hit the sales floor. Reps were chasing ghosts. Conversions were dropping. Budgets were eaten up with nothing to show for it. So we dug into the data, and what we found was alarming.

Every week, over 150,000 leads were being flagged as bots. These weren’t just typos or unqualified prospects; they were entirely fake. Generated by bots, click farms, and bad actors exploiting online forms at scale. That’s not just a metric problem. It’s a performance problem. A budget problem. A trust problem.

So we built a solution

Stopping bots after they reach your CRM isn’t good enough. That’s why we created real-time Bot Detection, a new layer of defense in TrustedForm that blocks bot-generated leads before they ever hit your system. With Bot Detection, you can:

• Identify bots at the source
• Validate every form-fill in real time
• Protect your CRM, your pipeline, and your team’s time

No more wasted spend. No more chasing bot-generated leads. Just real, compliant, human contacts. 

ActiveProspect’s Bot Detection is live! Experience the benefits for yourself today.

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Closing the loop between lead acquisition and revenue just got a whole lot easier.

We’re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into lead performance right from their CRM.

If you use Salesforce as your source of truth, this enhancement gives you a smarter, more flexible way to track conversions, evaluate lead sources, and optimize ROI.

Why Conversion Feedback matters

Whether you’re buying leads, managing campaigns, or partnering with vendors, you need to know one thing: which leads actually convert.

Until now, mapping conversion outcomes back to your lead flows required manual exports, inconsistent logic, or limited data points. Our new integration enhancement changes that. Giving you automated, detailed conversion feedback directly from Salesforce.

What’s new

Field-level flexibility

Go beyond a simple “converted” status. Now you can map any Salesforce field, such as revenue, lead owner, opportunity stage, or source campaign, back into ActiveProspect. This means richer insights, smarter optimization, and cleaner reporting.

Unified configuration experience

Salesforce delivery and conversion feedback are now configured together in our rich UI. It’s a streamlined setup that makes mapping and managing data easier than ever before.

Customizable Conversion Sync Cadence

Choose how frequently we pull conversion data—hourly, daily, or on your schedule. You stay in control of how fresh and responsive your reporting needs to be.

Full visibility from delivery to deal

With LeadConduit Event IDs matched to Salesforce Lead IDs, every lead is traceable from acquisition to outcome. This gives you a complete picture of performance for every vendor, campaign, or traffic source.

What this means for you

• Smarter optimization – Prioritize lead sources that drive real outcomes
• Faster feedback loops – Make informed adjustments in days, not weeks
• Vendor accountability – Share conversion data with partners to drive performance and reduce disputes.
• Stronger ROI visibility – Prove what’s working, and cut what’s not

Get started now

Improved Conversion Feedback is now available to all ActiveProspect customers using Salesforce.

• Learn how to enable it here: https://community.activeprospect.com/posts/5763887
• Talk to your CSM for a personalized walkthrough

This feature is just the beginning. We’re committed to helping you get more out of every lead, every campaign, and every data point.

Got questions? We’d love to hear your feedback or help you get started. Reach out to our team at support@activeprospect.com or through your ActiveProspect dashboard.

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ActiveProspect, the platform for consent-based marketing, is proud to announce that it has been named one of the 2024 Best and Brightest Companies to Work For by the National Association for Business Resources. This prestigious recognition highlights our commitment to creating an exceptional workplace culture and fostering employee engagement.

ActiveProspect stood out in the highly competitive Best and Brightest program, excelling in several key areas, including:

• Compensation, benefits, and employee solutions
• Creative wellness and wellbeing solutions
• Employee enrichment, engagement, and retention
• Employee education and development
• Recruitment and selection
• Employee achievement and recognition
• Communication and shared vision
• Diversity, equity, and inclusion
• Work-life balance
• Community initiatives and corporate responsibility
• Leadership, strategy, and company performance

This recognition is a testament to our dedication to our employees and our ongoing efforts to create a supportive and dynamic work environment. We are grateful for the hard work and dedication of our team, and we look forward to continuing to shine together.

About ActiveProspect

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape.

Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

About the Best and Brightest Companies to Work For

The Best and Brightest Companies to Work For program identifies and honors organizations that display a commitment to excellence in areas such as employee engagement, wellness, diversity, and leadership.

The National Association for Business Resources oversees the program, providing benchmarking for leading companies and recognizing best Human Resource practices.

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ActiveProspect, the platform for consent-based marketing, is pleased to announce the appointment of Nik Pai as its Chief Product Officer (CPO). In this role, Pai will spearhead the company’s product strategy, development, and innovation, driving growth and scaling the platform to meet the demands of the rapidly evolving digital marketing landscape.

With a background that spans over twenty years in product leadership, entrepreneurship, and technology innovation, Pai is a seasoned addition to the ActiveProspect team. His prior roles at Preset, Shortcut, and Hootsuite, along with the experience of founding and leading LiftMetrix, a social media analytics company acquired by Hootsuite, have uniquely prepared him to lead and drive this next chapter of his career.

In his role as CPO, Pai will be at the helm of ActiveProspect’s product roadmap, ensuring that the platform continues to deliver exceptional value to customers. He will lead cross-functional teams, including Product Management, Growth, User Experience (UX), and Engineering, to develop and execute innovative solutions that meet the evolving needs of marketers and businesses.

“I’m thrilled to welcome Nik as our new Chief Product Officer. Nik’s exceptional leadership in product innovation and his proven track record of driving growth make him the ideal leader to elevate our product strategy and deliver even greater value to our customers.” – Steve Rafferty, CEO of ActiveProspect

Connect with Nik on LinkedIn.

About ActiveProspect

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape.

Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

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Austin, TX | November 25, 2024

ActiveProspect, a leading SaaS platform for consent-based marketing, is proud to announce that it has been named a Top Workplace of Greater Austin for the fourth consecutive year.

The Top Workplaces of Greater Austin Award is given to companies that demonstrate a commitment to creating a positive work environment for their employees. ActiveProspect was selected for its commitment to providing a supportive and collaborative work environment for its team.

“We are incredibly honored to receive the Austin American-Statesman Top Workplaces Award for the fourth consecutive year,” said ActiveProspect Sr. Vice President of People, James Ward.

“This recognition reflects our unwavering commitment to our core values, and is a testament to our amazing team and the culture we’ve built together at ActiveProspect. At ActiveProspect, our team’s dedication to these principles creates an environment where everyone can thrive and contribute to our mission of making consent-based marketing the best channel for customer acquisition”

About ActiveProspect

ActiveProspect is on a mission to make consent-based marketing the best method for customer acquisition. Our comprehensive product suite empowers companies to take real-time action on their leads, helps to protect them from the risk of litigation by documenting proof of consent, and saves them money by providing new levels of data insights and control so they can reach the right customers.

About Top Workplaces

Top Workplaces, powered by Energage, is the gold standard of employer recognition and continues to be the nation’s leading employer recognition program With more than 15 years of data from 23 million employee surveys across 70,000 organizations combined to create their Top Workplaces benchmark, survey results are compared against the industry’s best-in-class employee surveys across 70,000 organizations combined to create their Top Workplaces benchmark, survey results are compared against the industry’s best-in-class.

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ActiveProspect Meets Security, Availability and Confidentiality Trust Services Criteria Set By The American Institute Of Certified Public Accountants (AICPA) and Information Systems Audit and Control Association (ISACA).

AUSTIN, TEXAS, October 4, 2024 — ActiveProspect, the SaaS platform for consent-based marketing, announces it has successfully completed its System and Organization Controls (SOC 2®) examination.

The results of the audit, reviewing a control period of 12 months, confirm that ActiveProspect’s information security practices, policies, procedures, and operations meet the SOC 2 standards for security, availability and confidentiality in the SaaS space.

This SOC 2 Type II report is conducted by independent Information Technology control auditors following the AICPA and ISACA guidelines for audit of controls at service organizations focused on security, availability and confidentiality.

According to the AICPA, these reports are intended to meet the needs of a broad range of users providing detailed information and assurance about the controls at a service organization relevant to security, availability, confidentiality, and processing integrity of the systems the service organization uses to process user and client data.

The annual SOC 2 audit and report demonstrates ActiveProspect’s commitment to a continuous monitoring environment and the performance of responsible actions to support IT Security Controls, Policies, Processes and Procedures covering all of our SaaS Products and Services,” says Benjamin Farrar, ActiveProspect Director of Privacy, Security, & Compliance. “Over 120 applicable trust service criteria, control activities, and service auditor tests were considered during the review.”

We also will continue to update our ActiveProspect Security & Trust Portal, where clients and interested parties can see our universe of control categories, descriptions, policy information, and request documentation, including our SOC 2 report, recent penetration test information, and cyber insurance evidence.

“We are proud to once again demonstrate our unwavering commitment to the security of our customers’ data and the reliability of our platform through our fourth successful SOC 2 Type II audit,” says Alex Wolfe, ActiveProspect’s Chief Technology Officer. “Since opening our doors in 2004, earning and maintaining the trust of our customers has always been a top priority. Passing the SOC2 Security, Availability, and Confidentiality Trust Services Criteria controls with zero exceptions underscores the maturity and resilience of our security program and systems. As we continue to grow, we remain dedicated to delivering an annual audit report that independently validates the ongoing strength of our controls and processes.”

About ActiveProspect

ActiveProspect is on a mission to make consent-based marketing the best channel for online customer acquisition. We provide marketers the products they need to acquire qualified customers at scale. Our platform is trusted by thousands of companies engaged in direct-to-consumer marketing, helping them save wasted spend, comply with ever-changing regulations, and manage a constantly evolving partner landscape.

Our flagship product, TrustedForm is used to certify over 1 billion opt-in digital customer leads every year and is the gold standard for documenting prior express written consent for TCPA compliance.

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PRESS RELEASE — April 22, 2024

ActiveProspect Inc., the platform for consent-based marketing, announced today that Amanda Nevins has joined ActiveProspect’s executive team as Chief Financial Officer (CFO). In this role, Amanda will lead the Accounting, Finance, Legal, and Human Resources functions.

With a career spanning over two decades in executive financial and operating leadership roles, Nevins navigates complex landscapes of both publicly held and private equity/VC-backed companies. Her expertise in SaaS-based technology companies spans across diverse industries. In her roles as CFO/COO, Amanda has consistently demonstrated a keen financial acumen, steering organizations towards growth and scale, and enhancing their valuation.

She has held many notable positions, including: CFO of All Web Leads (AWL) where she helped deliver strong growth supporting both the customer acquisition marketing division and the independent insurance agency division. CFO at CSIdentity (CSID), where she played a pivotal role in the company’s $360 million sale to Experian. As CAO at Zappos.com, Amanda’s leadership was transformative as she helped the company double in size and played a critical role in due diligence processes, culminating in the landmark sale to Amazon.com for over $1 billion dollars. 

Amanda’s achievements have not gone unnoticed, she has received numerous awards such as Profile in Power, Best CFO-Middle Market, and an inclusion in the Treasury and Risks 100 Most Influential People in Finance. Amanda is also committed to making a difference in her field and is on the advisory board of the CFO leadership council in NY and was previously the co-Chair in Austin, TX.

“I’m excited to welcome Amanda to our team. Her deep expertise in customer acquisition marketing and driving financial success makes her the perfect fit to spearhead our next phase of growth.” – Steve Rafferty, CEO of ActiveProspect

Amanda Nevins’ appointment supports ActiveProspect’s commitment to attracting top talent and fostering a culture of excellence and innovation. Her leadership will play a pivotal role in guiding the company’s financial strategy and driving sustainable growth in the years to come.

Connect with Amanda on LinkedIn

About ActiveProspect, Inc.

ActiveProspect is a SaaS platform on a mission to make consent-based marketing the best method for customer acquisition. ActiveProspect’s comprehensive product suite empowers companies to increase conversion rates by taking real-time action on leads, protect themselves from litigation by documenting independent proof of consent, and save money by providing new levels of data insights and control.

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Austin, TX | November 13, 2023

ActiveProspect, a leading SaaS platform for consent-based marketing, is proud to announce that it has been named a Top Workplace of Greater Austin for the third consecutive year.

The Top Workplaces of Greater Austin Award is given to companies that demonstrate a commitment to creating a positive work environment for their employees. ActiveProspect was selected for its commitment to providing a supportive and collaborative work environment for its team.

“We are honored to once again be recognized by Top Workplaces for the third year in a row as one of the top small employers in Austin,” said ActiveProspect Vice President of People, James Ward.

“We are and will continue to be a remote-first company, so we are very intentional with our core values and culture in our day-to-day activities. Our team members own the culture in their day-to-day interactions with each other, so we are thrilled for our team members to receive this honor!”

ActiveProspect is dedicated to providing its employees with a positive work environment and is proud to be recognized for its efforts. The company looks forward to continuing to provide its team with the resources and support they need to succeed.

About ActiveProspect

ActiveProspect is on a mission to make consent-based marketing the best method for customer acquisition. Our comprehensive product suite empowers companies to take real-time action on their leads, helps to protect them from the risk of litigation by documenting proof of consent, and saves them money by providing new levels of data insights and control so they can reach the right customers.

About Top Workplaces

Top Workplaces, powered by Energage, is the gold standard of employer recognition and continues to be the nation’s leading employer recognition program With more than 15 years of data from 23 million employee surveys across 70,000 organizations combined to create their Top Workplaces benchmark, survey results are compared against the industry’s best-in-class.employee surveys across 70,000 organizations combined to create their Top Workplaces benchmark, survey results are compared against the industry’s best-in-class.

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