Rebrand reinforces focus on identity resolution and consumer intelligence data solutions

Austin, TX – April 21, 2026 – ActiveProspect, the leading platform helping B2C marketers identify and engage directly with their ideal customers, today announced the rebranding and strategic realignment of its recently acquired Verisk Marketing Solutions business as InfutorData.

Backed by Five Elms Capital, ActiveProspect acquired Verisk Marketing Solutions from Verisk Analytics (Nasdaq: VRSK) to strengthen its leadership in lead certification and TCPA compliance while expanding into identity resolution and marketing intelligence. The launch of InfutorData establishes a clear operating model: two distinct but complementary offerings serving different parts of the marketing ecosystem. The combined company now exceeds $100 million in annual recurring revenue.

The ActiveProspect platform remains focused on powering the opt-in lead generation ecosystem, providing a comprehensive platform for TCPA compliance, lead filtering, lead orchestration, and partner management. InfutorData operates as a dedicated data and identity business, delivering high-quality identity resolution, enrichment, and marketing intelligence solutions to marketers, data providers, and software platforms.

“ActiveProspect has always been driven by a vision to build a trusted ecosystem where consent, transparency, and privacy are foundational to growth,” said Steve Rafferty, Founder and CEO of ActiveProspect. “With InfutorData, we’re extending that vision beyond opt-in lead generation into the broader data ecosystem. The Infutor brand has been trusted in the data industry for over two decades, and we’re proud to bring it back with renewed focus, investment, and scale.”

InfutorData enables organizations to better understand and reach their audiences by linking identities across channels, improving match rates, reducing fraud, and driving more effective marketing outcomes. Its solutions power more accurate targeting, stronger customer acquisition, and greater value across digital marketing channels.

ActiveProspect completed the acquisition of Verisk Marketing Solutions in December 2025. Raymond James served as financial advisor on the transaction.

About ActiveProspect

ActiveProspect empowers marketers to identify and engage directly with their ideal customers. Its consent-based marketing platform supports brands and publishers across the lead lifecycle with an integrated solution for TCPA compliance, lead filtering, lead orchestration, and partner management. Its InfutorData (formerly Verisk Marketing Solutions) business provides identity resolution and marketing intelligence solutions that help marketers engage their audiences with timely, relevant, and compliant messaging. For more information, visit activeprospect.com and infutordata.com.

About Five Elms Capital

Five Elms Capital is a growth investor in software businesses that users love, providing capital and resources to help companies accelerate growth and further cement their role as industry leaders. With over $3 billion in assets under management and a team of over 80 professionals, Five Elms has invested in more than 70 software platforms worldwide. Beyond providing capital, Five Elms delivers strategic and operational expertise, focused on executing initiatives that move the needle on growth, retention, product, and AI to set companies up for long-term success. For more information, visit fiveelms.com.

Media inquiries:

Gregg Poulin
ActiveProspect
gregg.poulin@activeprospect.com
https://activeprospect.com/contact-us/ 

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AUSTIN, TEXAS (PRWEB) FEBRUARY 28, 2019  – ActiveProspect, a SaaS provider of lead acquisition solutions, announced today the following changes to its leadership team:

• Jessica Hamilton hired as CFO – Jessica joins ActiveProspect as the company’s first CFO. Jessica’s diverse background includes building and scaling teams under rapid growth, fundraising, and robust financial reporting and forecasting under SaaS models. Jessica is excited to join the ActiveProspect team as we continue to experience high growth and expansion into new verticals and markets.
• MaryKathryn Briggs promoted to VP of Customer Success – MaryKathryn joined the company three years ago and was recently promoted to her new role. With a proven record for building scalable efficiencies in both corporate and start-up environments, she brings a passion for cultivating client relationships through in-depth thought leadership, with a focus on long-term revenue growth and churn mitigation.
• Evy Schwartz hired as VP of Marketing – Evy brings over 18 years of experience in marketing with several years of B2B tech marketing experience at companies like VMware, Avnet and HID Global. Evy is passionate about being a revenue-focused marketer and looks forward to leveraging ActiveProspect’s solid reputation to expand into new markets.

In their new roles, MaryKathryn, Jessica and Evy will focus on leading ActiveProspect to a new era of growth. They join the CEO, Steve Rafferty and CTO, Alex Wolfe to create a leadership team made up of 60% female leaders. Gender equality is very important to Rafferty and the addition of the three executives puts ActiveProspect at the forefront of having a gender-balanced leadership approach.

“We always look to hire the best candidate for the job so we’re very fortunate to have these three exceptional leaders join our leadership team. I’m looking forward to harnessing the diversity of thought they bring to the team to drive our growth going forward,” said Rafferty.

About ActiveProspect

ActiveProspect is a marketing SaaS company for online lead acquisition, enabling real-time data decisions. The product suite (LeadConduit, TrustedForm and SuppressionList) handles integrations, data verification, data enhancement, and consent documentation for legal compliance (TCPA). ActiveProspect has processed over 1 billion internet leads for leading brands across a wide range of industries. For more information, please visit https://www.activeprospect.com.

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