Looking for the top TrustedForm web form integration for your website or landing page? Well, you’ve come to the right place! We’ve taken the time to curate a list of compatible systems, highlighting their best features, and even throwing in some helpful notes.

What is a form builder?

Let’s start from the basics: A form builder is a tool or software that allows users to create and customize forms for collecting information from individuals. These forms can be used for various purposes, such as collecting survey responses, gathering contact information, processing orders, or capturing data in a structured format.

Form builders are typically designed to be user-friendly, enabling individuals to create forms without the need for extensive coding or technical skills.

What are the benefits of form builders?

Here are some key benefits of using a form builder.

Ease of use

Form builders are often designed with a user-friendly interface, making it easy for individuals with little or no coding experience to create and customize forms.

Time efficiency

Using a form builder can save a significant amount of time compared to coding forms from scratch. Drag-and-drop functionality and pre-built templates streamline the form creation process. Additionally, if you’re seeking high-quality, customizable templates without any cost, consider exploring various online resources that offer templates for free. You can find a broad range of pre-designed graphics to boost your form’s visual appeal and enhance user engagement.

Customization

Form builders usually offer a range of customization options, allowing users to tailor the look and feel of the forms to match their branding. Users can often add various form fields, set validation rules, and adjust layout and styling.

Data collection and organization

Forms created with a form builder facilitate the organized collection of data. Responses are often stored in a structured format, making it easier to analyze and manage the information gathered.

Integration

Many form builders integrate with other tools and platforms, such as email marketing software, CRM systems, or project management tools such as trimble autoBid. With the help of software test automation tools, you can quickly detect and resolve any integration issues or bugs, ensuring the process runs smoothly and data flows seamlessly across systems. This enables seamless data transfer and enhances workflow efficiency.

Automation

Some form builders come with automation features, allowing users to set up actions or workflows based on form submissions. For example, you can automatically send confirmation emails, update databases, or trigger follow-up tasks.

Accessibility

Form builders often generate forms that are compatible with various devices and browsers, ensuring a smooth experience for users filling out the forms, regardless of their preferred device.

Real-time feedback

Form builders may provide real-time analytics and reporting features, allowing users to monitor form performance, track responses, and gain insights into user behavior.

Security

Reputable form builders often prioritize the security of data. They implement measures such as encryption and secure data storage to protect sensitive information collected through forms.

Cost-effectiveness

Using a form builder can be more cost-effective than hiring developers to create custom forms. Many form builders offer free or affordable plans with optional premium features.

In summary, form builders simplify the process of creating, customizing, and managing forms, making it accessible to a broader audience and saving time and resources for individuals and organizations.

What is a web form integration with TrustedForm?

TrustedForm is a family of products that provide independent lead certification used for legal compliance (TCPA) and campaign optimization. With the Certify product, you can create TrustedForm Certificates that provide documentation of consent and insights about the origin and authenticity of each lead generated through web forms.

When a web form is integrated with TrustedForm Certify, it means that interactions with the form are recorded to provide transparency in lead markets and assess compliance with regulations like the TCPA.

Implementing TrustedForm Certify into your website is easy with the Web SDK! You can start capturing lead submissions by following simple instructions provided inside your ActiveProspect account. ActiveProspect accounts are available to everyone for free by simply signing up.

Watch this short video to see how easy it is to install the TrustedForm Certify Web SDK.

Benefits of integrating your web form with TrustedForm

By using TrustedForm, businesses can demonstrate that their lead generation processes adhere to industry regulations and best practices. This can be crucial in industries where regulatory compliance is a significant concern.

TrustedForm allows you to:

• Maintain compliance with independent lead certification.
• Mitigate TCPA risk with a record of the lead event which can be used to prove that the consumer gave expressed written consent.
• Get access to documented consent in the event of a complaint with a shareable certificate URL.
• View a Session Replay of the actions taken by the user interacting with the web page.

Have you ever seen what a TrustedForm documentation of consent actually looks like?

The specific web form integration process can vary depending on the platform or technology stack used. Some form builder platforms may have built-in integrations with TrustedForm, simplifying the process for users. Others may require a little more effort.

Find your web form integration with TrustedForm

Keep reading to find an in-depth description of all TrustedForm-compatible form builders.

Impressure

Impressure is an exceptional platform that enables users to create, customize, and manage various types of online forms for their organization. The platform is simple to use with a drag-and-drop interface, and no coding knowledge is required.

Impressure is especially suited for building out paths and funnels. Its key feature is its vast range of pre-built templates that are designed to suit different business needs, including registration forms, feedback forms, surveys, and more.

Impressure offers a built-in integration with TrustedForm. However, it can also do basic delivery, so we would only recommend this platform for people who have more complex needs.

HeyFlow

What is HeyFlow? HeyFlow is a robust and customizable click flow builder platform that is designed to help users create and customize forms for their websites, landing pages, and mobile apps, allowing them to capture all the information they need from their audience in a seamless and efficient way. 

Its drag-and-drop interface makes it simple to create forms with just a few clicks, and the platform also offers a wide range of customization options, such as custom branding, conditional logic, and integrations with popular marketing tools.

HeyFlow does have a built-in integration with TrustedForm. See how to use TrustedForm with HeyFlow. However, in order to use TrustedForm, you need to subscribe to HeyFlow’s Business plan.

FormSort

FormSort is a form builder platform that provides conditional logic – form branching which helps streamline the entire form creation process. With FormSort, you can easily design and build custom forms for any purpose, whether it be for event registration or customer feedback.

The platform offers a user-friendly interface with drag-and-drop functionality, so you can easily customize form fields and get your form up and running in no time. Additionally, FormSort offers integrations with popular apps and tools such as Google Sheets and Mailchimp, making it even easier to manage your form responses.

FormSort supports a built-in integration with TrustedForm. See a step-by-step guide on how to use TrustedForm with FormSort.

LeadGen

With its intuitive interface and powerful features, LeadGen makes it easy to create and customize multi-step forms that capture information about your leads and prospects. Whether you’re looking to collect basic contact information or more advanced data like job titles and company sizes, LeadGen has you covered.

Plus, with its robust reporting and analytics tools, you’ll be able to track the success of your forms and make data-driven decisions about your lead generation strategy.

LeadGen offers a built-in integration with TrustedForm. Learn how to easily integrate TrustedForm and LeadGen.

Unbounce

What is Unbounce? Unbounce is a game-changing form builder platform that allows marketers to create and optimize Unbounce form-based landing pages, pop-ups, and sticky bars without any coding skills.

With its easy-to-use drag and drop interface, Unbounce enables you to design and customize your forms to match your brand’s unique style and personality. Some of the main features of this platform include dynamic text replacement, A/B testing, multi-step forms, and Unbounce integrations with popular marketing tools like MailChimp and Salesforce.

Unbounce does not offer a built-in integration with TrustedForm. However, it does provide an easy Javascript section for TrustedForm. Learn how to implement TrustedForm on your Unbounce page.

Formidable Forms

Formidable Forms is a great solution for showcasing form results on your site. With Formidable Forms, you can easily create professional-looking forms with just a few clicks. But Formidable Forms is more than just a simple form builder platform. Its extensive and customizable features allow for the creation of complex forms, including payment forms and lead generation forms.

One of the key features of Formidable Forms is its drag-and-drop interface, which allows for intuitive and efficient form creation. Additionally, the platform offers a wide variety of form field types, from text fields to radial buttons, which can be customized to fit the needs of your form.

Formidable Forms integrations with TrustedForm are easy to implement. Follow the instructions listed here to learn how to use Formidable Forms with TrustedForm.

123FormBuilder

What is 123 FormBuilder? 123FormBuilder is a powerful online form builder platform that simplifies the process of creating forms and surveys. It provides a user-friendly interface that allows you to design custom forms without any coding skills. With 123FormBuilder, you can choose from a vast selection of pre-designed templates or create a form from scratch.

Amongst 123FormBuilder’s features, its robust integrations are the most notable. You can easily integrate your forms and surveys with a wide range of third-party apps such as Mailchimp and Salesforce. Furthermore, you can receive form submissions via email or view them online using the 123FormBuilder dashboard.

TrustedForms works with 123FormBuilder, but you might need to subscribe to the Platinum plan to be able to integrate it. See how to set up the 123FormBuilder API integration with TrustedForm.

Short Stack

Offering a robust suite of features, Short Stack enables users to run contests and promo pages in just a few clicks. With an intuitive drag-and-drop interface, users can easily design personalized forms that reflect their brand aesthetics. Short Stack’s platform offers a variety of fully customizable templates, including product order forms, registration forms, and feedback forms.

One of the key features of Short Stack is its seamless integration with popular marketing tools like Mailchimp, Salesforce, and Hubspot. Users can easily sync their data and automate their workflows, streamlining their business processes.

Short Stack allows you to add a code widget for TrustedForm. However, you have to write some custom JavaScript in order to get the TrustedForm Certificate URL value into the custom form (e.g. hidden field name = form[custom_field_1]). Also, to be able to use the code widget, you may need to upgrade your plan.

Landbot

Landbot is a platform that allows businesses to design their own chatbot styled forms and flow builder without the need for any coding skills. It’s a user-friendly platform that simplifies the whole process, allowing you to create powerful and engaging chatbot experiences to generate more leads, provide customer support, sell products, and more. 

One of the main Landbot features is the drag-and-drop builder interface that enables you to build custom chatbots and forms in minutes. It’s a fantastic option for businesses that want to create chatbots quickly and efficiently without sacrificing quality. Another great feature is Landbot integrations with other tools like Google Sheets and Slack that makes it easy to automate workflows and manage data.

Landbot does support TrustedForm. However, you might need to upgrade your plan in order to use it. See how to implement TrustedForm on Landbot.

GravityForms

What is GravityForms? GravityForms is a leading form builder on the market. Its intuitive interface and user-friendly tools make it easy to create complex forms that are tailored to your business needs. The main GravityForms features include conditional logic, input validation, and multi-page forms. Get creative with customizable styling options and input types like checkboxes, radio buttons, and file uploads.

Plus, GravityForms integration options with popular email marketing services and payment gateways are the perfect solution for businesses looking to streamline their data management process. Its advanced integration with WordPress is particularly notable.

Technically, TrustedForm can be used with GravityForms. However, this could be a costly and challenging effort. Learn how to implement TrustedForm on WordPress with GravityForms.

HubSpot Forms

HubSpot Forms is a web-based form building platform created by HubSpot, a market leader in inbound marketing, sales, and customer service software. It allows users to create customized forms quickly and easily without the traditional coding hassle.

If you’re unsure about how to use HubSpot Forms, don’t worry! The platform’s user-friendly form templates, drag-and-drop form builder, and real-time editing capabilities make it incredibly easy to use for people who don’t have an extensive web development background. Notably, HubSpot Forms also comes with smart fields which enable users to personalize forms for repeat visitors, thus offering an engaging customer experience. 

Furthermore, HubSpot Forms integration can sync with HubSpot’s other marketing automation tools, enabling marketing teams to manage data effectively, track conversion rates and easily capture leads.

TrustedForm can technically work with HubSpot Forms, but it may require a paid plan and access to HubSpot Operations, which allows you to write custom code.

FormKeep

FormKeep is a versatile and dynamic form builder platform that is especially great for hand-coded forms. With FormKeep, users can easily create and customize sleek and professional forms, complete with conditional logic, advanced integrations, and automatic data syncing.

Whether you’re looking to streamline your business’s lead generation or simply keep track of customer feedback, FormKeep can help. Plus, with powerful FormKeep integrations and features like webhook support and customizable notifications, you can rest assured that your data is always accessible and organized.

FormKeep is not suited for novice users and it may be considered a data processing platform more than a form builder.

Instapage

What is Instapage? Instapage is a powerful platform that offers a wide range of features to help businesses create high-converting form-based landing pages easily. With Instapage, you can customize your landing pages to fit your brand’s theme and create an immersive user experience. 

Instapage features, including a user-friendly drag and drop interface, make it easy to design and publish your landing pages without any coding skills needed. Additionally, Instapage comes with over 500 customizable templates, access to responsive design, and A/B testing capabilities to measure optimization and ROI.

Instapage integrations also support TrustedForm. Learn how to install TrustedForm in an Instapage landing page.

GrowForm

GrowForm is a powerful form builder platform that makes creating multi-step forms a breeze. This online platform allows users to design and publish forms easily without any coding experience.

GrowForm offers a wide range of features including a drag-and-drop form builder that enables users to customize their forms according to their preferences. It also provides pre-built templates that can be customized to suit specific needs. With GrowForm, users can easily embed forms on websites or share them via email or social media.

GrowForm works with TrustedForm. See how to issue TrustedForm certificates with a GrowForm form builder.

LeadsHook

What is LeadsHook? LeadsHook is a form builder platform that lets you create interactive experiences across customer journeys using decision trees. Thanks to this advanced conditional logic, you can set up rules that trigger different actions based on the visitor’s response or behavior.

The platform also allows you to integrate with hundreds of tools, such as CRM systems and marketing automation software, to streamline your workflow. You can even use LeadsHook to create quizzes, surveys, assessments, and calculators to engage your visitors and generate leads.

LeadsHook can be easily integrated with TrustedForm. Follow this guide to set it up.

LeadCapture.io

LeadCapture.io is an advanced platform designed to help businesses add a lead form to any website or landing page. With its simple drag-and-drop interface, intuitive customization features, and extensive form-building toolkit, LeadCapture.io is an ideal solution for companies that want to maximize their lead generation efforts.

Whether you are a startup, a small business, or an enterprise-level organization, LeadCapture.io provides a comprehensive set of features that enable you to create custom forms, embed them on your website, and automate responses to your leads.

As long as the TrustedForm Web SDK is present on your landing page, LeadCapture.io will automatically capture the TrustedForm Certificate URL with your delivered lead data. Learn how to set up TrustedForm with LeadCapture.io.

GoHighLevel

What is GoHighLevel? GoHighLevel is an all-in-one platform that streamlines various business processes, including form building. It enables entrepreneurs and small business owners to create customized forms effortlessly and share them with their clients or team members.

Amongst GoHighLevel features, its drag-and-drop form builder is particularly notable: it’s so intuitive that even those with zero coding skills can create professional-looking forms. GoHighLevel integrations enable you to automate your form submission process by connecting it to different apps. Additionally, GoHighLevel provides pre-designed templates, making it easier for you to create forms for various purposes, including lead capture, appointment scheduling, surveys, and more.

GoHighLevel works well with TrustedForm. See how to set up TrustedForm on a GoHighLevel form.

FormAssembly

What is FormAssembly? FormAssembly is an all-in-one form building platform that simplifies various business processes, making it easy for entrepreneurs and small business owners to create and manage customized forms. Its drag-and-drop form builder is highly intuitive, allowing even those with no coding skills to design professional-looking forms.

FormAssembly integrations work seamlessly with a wide range of apps, automating your form submission process and streamlining workflows. Additionally, it offers pre-designed templates for various purposes, such as lead capture, appointment scheduling, and surveys.

FormAssembly works well with TrustedForm and captures the appended hidden fields, ensuring that all necessary data is collected. Follow this guide to see how to use JavaScript on a FormAssembly form so that you know how to add the JavaScript snippet of the TrustedForm Certify Web SDK.

TrustedForm web form integrations FAQs

1. What is TrustedForm?

TrustedForm is a lead certification and insights solution that helps you maintain independent proof of consent while also delivering real-time signals to verify lead quality and optimize acquisition and routing.

It works by generating tamper-proof certificates for leads that originate on your web forms—capturing key details like when and where the lead was submitted (URL, IP) and the exact notice and disclosure language shown.

TrustedForm can also provide originating domain transparency, session replay and shareable links for internal review, and bot/fraud and compliance risk signals to help you avoid contacting non-consenting consumers. On the performance side, it adds lead-level insights (e.g., device details, time on page) so you can strengthen scoring, measure partner quality, and make smarter buying decisions.

2. How to integrate online forms with CRM

You can integrate online forms with a CRM by using a connector that automatically sends each new form submission into your CRM in real time.

With LeadsBridge web form integrations, you simply choose your form or survey tool (from the Forms & Surveys integrations list), connect your CRM, map fields (name, email, phone, etc.), and test—then every submission is routed into the right CRM object/pipeline without manual exports or imports.

3. What is the LeadConduit Webform integration?

The LeadConduit Webform integration is a built-in LeadConduit source that lets you capture lead data submitted on your website forms and send it directly into a LeadConduit flow using standardized (or custom) field mappings. It can also optionally redirect the user to different URLs depending on whether the submission was successful, failed, or encountered an error.

Final thoughts

The TrustedForm Certify Web SDK can be easily added to a plethora of form builder platforms. You can swiftly carry out these form integrations by following the instructions listed above and start certifying your leads right away.

With TrustedForm in place, you’ll be able to get independent proof of consent for each lead generated through your form and mitigate the risk of TCPA litigation.

If you’re curious about an integration not mentioned here, don’t hesitate to get in touch. We’ll be happy to assist you!

The post The best web form integrations with TrustedForm appeared first on ActiveProspect.

Managing leads from multiple sources can quickly become complex—especially when each source requires different handling, routing, and reporting. That’s why we’re excited to introduce a new Thumbtack source integration for LeadConduit, making it easier to bring Thumbtack leads into your existing lead operations.

With this integration, Thumbtack becomes just another source in your LeadConduit flows, giving you consistent visibility and control across all your lead channels.

Bring Thumbtack leads into one system

The new Thumbtack integration allows you to ingest leads directly from Thumbtack into LeadConduit. Once connected, Thumbtack leads can be processed using the same logic you already apply to other sources.

This means you can:

• Route Thumbtack leads using your existing flows.
• Apply acceptance criteria, filters, and decisioning.
• Deliver leads to CRMs and downstream systems in real time.

Instead of managing Thumbtack separately, you can now centralize it alongside your other lead sources.

Apply consistent quality controls

One of the biggest challenges with adding new lead sources is maintaining quality standards. With Thumbtack integrated into LeadConduit, you can apply the same rules and safeguards you already rely on.

Use LeadConduit to:

• Reject low-quality or invalid leads before delivery.
• Control volume and pacing.
• Maintain consistent lead handling across all channels.

This helps ensure Thumbtack leads meet your expectations before they impact performance or cost.

Simplify routing and delivery

Once Thumbtack leads enter LeadConduit, they can be routed anywhere your other leads go. Whether you’re delivering to a CRM, marketing platform, or internal system, the Thumbtack integration fits seamlessly into your existing setup.

By treating Thumbtack like any other source, you reduce operational complexity and avoid building one-off processes just to support a single channel.

Designed to scale with your lead strategy

Whether you’re testing Thumbtack as a new acquisition channel or scaling an existing program, the integration is built to grow with you. As your lead volume and workflows evolve, you can continue refining your LeadConduit flows without reworking your Thumbtack setup.

This flexibility makes it easier to:

• Test Thumbtack alongside other sources.
• Optimize routing and decisioning over time.
• Maintain a single source of truth for lead processing.

Get started with Thumbtack in LeadConduit

The Thumbtack integration is available now and can be added as a source in your LeadConduit flows.

Log in to LeadConduit, add Thumbtack as a source, and start managing Thumbtack leads with the same transparency and control you use across the rest of your lead ecosystem.

If you have questions or need help getting started, our Support and Customer Success teams are ready to help. Also, we have a knowledge base article to help get started.

The post Introducing the Thumbtack integration for LeadConduit appeared first on ActiveProspect.

In lead generation, the moment a lead enters your CRM is only the beginning. What happens after that — whether a lead converts, moves forward, stalls, or is disqualified — holds some of the most valuable insight available to performance marketers and lead buyers.

Until now, capturing those insights required manual work, custom processes, or inconsistent communication between systems. Today, we’re excited to change that.

We’re proud to introduce LeadConduit’s new integration for receiving disposition and conversion feedback directly from LeadPerfection.

This enhancement creates a more connected, data-driven workflow, giving revenue teams the visibility they need to continuously improve lead quality, optimize vendor performance, and make smarter buying decisions.

Why disposition feedback matters

Every outcome tells a story. Whether a lead converted, was unreachable, was a bad fit, or never responded, the disposition holds critical information about:

• Lead quality
• Vendor performance
• Campaign effectiveness
• Sales readiness and process alignment

Without automated disposition feedback, these insights are lost or stuck in spreadsheets, emails, or siloed systems. With this new integration, LeadConduit becomes the single source of truth for both inbound leads and post-sale outcomes.

How the LeadConduit + LeadPerfection connection works

The new integration creates a two-way data path between your CRM and your lead flows:

1. LeadConduit receives lead outcomes automatically

Once connected and activated, LeadPerfection sends disposition and conversion data directly into LeadConduit. No manual uploads, no custom scripts.

2. LeadConduit maps outcomes back to the original lead

Disposition data is matched to the original lead record, giving you a complete picture of what happened after it entered your pipeline.

3. Gain real-time insight into performance

With outcomes available inside LeadConduit, you can:

• Identify top-performing vendors
• Spot low-quality traffic
• Optimize routing and filtering rules
• Strengthen conversations with partners using shared data
• Build better logic for future lead flows

4. Create closed-loop optimization at scale

With outcomes flowing back into LeadConduit, you’re no longer optimizing based only on the lead source. You’re optimizing based on real results.

What you can do with disposition feedback

This integration unlocks powerful capabilities, including:

• Vendor optimization: See which partners deliver leads that actually convert. Not just leads that look good on paper.
• Campaign performance insights: Map outcomes to campaigns and channels to identify which marketing efforts drive real ROI.
• Better lead routing: Adjust your filters, flow logic, and prioritization based on actual conversion data.
• Stronger compliance & accuracy: Create cleaner, more accurate records by tying outcomes directly to verified leads.
• Continuous improvement: With every disposition sent back into LeadConduit, your optimization engine gets smarter.

The future of lead optimization is connected

This integration represents a major step forward in helping customers unify the entire lead lifecycle, from the moment a lead is generated to the moment it converts.

With disposition feedback now flowing directly into LeadConduit, you’ll have the clarity to make smarter decisions, the confidence to hold partners accountable, and the insights to grow your business with precision.

Stay tuned for continued enhancements as we expand this CRM feedback framework into additional systems and deeper analytics.

The post Introducing LeadConduit + LeadPerfection CRM feedback: Smarter lead optimization starts here appeared first on ActiveProspect.

As the lead generation ecosystem continues to evolve, it’s critical that integrations keep pace with changes in how data is delivered, structured, and supported. To ensure long-term reliability and improved data handling, we’re excited to introduce two new source integrations in LeadConduit: Angi Leads and Angi Ads.

These integrations replace and improve upon the legacy HomeAdvisor integration, offering more flexibility, richer data parsing, and a clearer path forward for customers working with Angi.

What’s new: Angi Leads and Angi Ads

LeadConduit now supports two dedicated Angi integrations:

• Angi Leads – Designed for marketplace leads submitted from Angi
• Angi Ads – Built for leads generated through Angi advertising programs

Both integrations are purpose-built to align with Angi’s current APIs and data structure, allowing LeadConduit customers to receive and process Angi leads more effectively.

With these new integrations, customers can:

• Parse an extended set of fields submitted by Angi
• Add the same Angi integration as a Source multiple times within a single flow
• Build more flexible and scalable lead routing configurations

What this means for HomeAdvisor users

The legacy HomeAdvisor integration has moved to an allowlist as part of this transition.

If you are currently using the HomeAdvisor integration

You do not need to make any immediate changes. Existing flows that use HomeAdvisor will continue to run as expected. You can continue using the HomeAdvisor integration alongside the new Angi integrations for the time being.

If you are creating new flows

Any new flows will need to use Angi Leads or Angi Ads as the source integration. The HomeAdvisor integration will no longer be available for new configurations.

Over time, the HomeAdvisor integration will fully sunset. For this reason, we recommend using the new Angi integrations for all new flows to ensure long-term support and access to ongoing improvements.

Why we made this update

Angi has consolidated its lead delivery and advertising infrastructure under the Angi brand. These new integrations allow LeadConduit to:

• Support Angi’s current and future data models
• Deliver improved field coverage and parsing accuracy
• Provide greater flexibility in flow design
• Focus development and support on a modern, supported integration path

This update ensures LeadConduit customers can continue to work with Angi leads confidently, without disruption.

Getting started

• No action is required for existing HomeAdvisor-based flows.
• For new flows, select Angi Leads or Angi Ads when adding a source in LeadConduit.
• Customers who wish to migrate older flows can do so at their own pace, with support from our team if needed.

If you have questions about which integration to use or would like help planning a transition, our Support and Customer Success teams are available to assist.

Looking ahead

Angi Leads and Angi Ads represent the future of Angi integrations in LeadConduit. By adopting these integrations, customers gain access to improved data handling today and a clearer path to future enhancements tomorrow.

The post Introducing Angi Leads and Angi Ads integrations in LeadConduit appeared first on ActiveProspect.

In a world where milliseconds matter and data accuracy drives conversions, speed and intelligence aren’t just nice to have – they’re critical. That’s why we’re excited to announce a powerful new integration between ActiveProspect and Fenris, bringing together real-time consent-based lead optimization with cutting-edge data enrichment.

With new integrations now available for Customer 360 and Property Details, users of ActiveProspect’s LeadConduit can access more complete, verified lead data the moment it enters their funnel – automatically.

So what is Fenris, how does it work, and how can these new integrations help streamline your lead flow and boost conversions? Let’s dive in.

What is Fenris?

Fenris is a technology company specializing in real-time data enrichment and predictive intelligence for the insurance and financial services sectors. Their platform is built to accelerate and improve lead acquisition, quoting, and conversion by integrating actionable insights into the lead flow process.

Fenris enables organizations to:

• Enhance leads with verified and pre-fillable data.
• Score and prioritize prospects based on their fit and likelihood to convert.
• Provide conversion signals that minimize friction in applications and quoting.
• Provide real-time, context-specific insights for sales and underwriting teams.

By leveraging proprietary datasets and AI-driven analytics, Fenris can assess both individual and small business prospects in real time. This capability allows your team to make more informed decisions quickly, while also streamlining the application and qualification processes.

In the same way, having access to accurate payroll records is also important for verification and employment processes. Resources like a cvs paystub guide help employees and HR teams easily retrieve and review wage information when needed.

Introducing Fenris Customer 360 & Property Details

With our new integrations, LeadConduit users can now tap into Fenris Customer 360 and Property Details as real-time enrichment steps in their lead flow.

Here’s how each works:

Customer 360

With just a name and address, Customer 360 taps into a robust database of over 216 million adults and 130 million households to match leads with exceptional precision. Once a match is found, four key data enrichment processes kick in:

1. Address cleansing & verification: Ensures the address is current and correct – crucial for CRM syncing, retargeting, and pre-filling forms.
2. Individual demographics: Includes marital status, homeownership probability, and length of residence – particularly valuable for Home Services and Insurance.
3. Household demographics: Details the makeup of the household, such as generational data, age ranges of children, and even up to 20 hobby interests for targeted marketing.
4. Financial wherewithal: Offers insights into household income, net worth, liabilities, and mortgage details – including title company, lender, and balance – for more precise financial services targeting.

These insights can be used to prefill applications, improve segmentation and lead routing, support eligibility checks, and deliver a smoother quoting experience.

All this data is delivered in a single, easy-to-use package – with transparent, set pricing that lets you use as much or as little as you need, for smarter lead scoring, routing, and conversion.

Property Details

Property Details delivers a deep set of real estate insights pulled from thousands of public data sources across all 3,200+ U.S. counties – each with its own local assessment and tax systems. 

By aggregating and standardizing this data, Fenris provides a clean, accurate view of each property in your lead flow. Here’s what you get:

1. Address cleansing & verification: Ensures the address is standardized and accurate, supporting de-duplication and downstream data management.
2. Building characteristics: Includes detailed information like square footage, construction type, year built, and roof details. This is especially helpful for insurance providers qualifying homes more efficiently.
3. Exact bathroom counts: Rather than rounding, Fenris delivers exact numbers (e.g., 3.5 bathrooms) to support more precise quoting and qualification.
4. Valuation & mortgage data: Access market and assessed values, land and improvement values, and mortgage details – mirroring county-level tax records.

All this is delivered in a single, flexible API-ready payload, enabling insurers and marketers to leverage only the fields that matter most to their workflows. The result: less friction, more precision, and smarter lead handling from the start.

Optimize your lead flows with Fenris’ LeadConduit integration

With LeadConduit, you can create custom automated lead flows to make real-time decisions on leads, filter out unwanted leads, and identify high-quality prospects before they enter your CRM.

LeadConduit assists thousands of brands in boosting their ROI, reducing fraud, and enhancing efficiency by streamlining lead acquisition and distribution processes. By automating these tasks, you can eliminate error-prone manual work and ensure seamless data normalization, maintenance, and synchronization between various lead vendors and technology stacks.

Fenris is ready to use and directly available as an integration within LeadConduit. What sets Fenris and LeadConduit apart is their ability to deliver real-time data enrichment and predictive intelligence the moment a lead enters your funnel – without adding friction. With Fenris integrated into LeadConduit, you can ensure each lead is automatically enriched, scored, and verified – empowering smarter decisions.

This enables you to optimize your lead flows, improve targeting, and boost conversion rates – without adding friction to your process. LeadConduit’s centralized dashboard makes it easy to manage these enriched leads in real time, all in one place.

By adding Fenris to your flows, you can set custom rules and logic to prioritize leads with the highest fit or filter out those that don’t meet qualification standards. The result? A more streamlined, data-driven approach that improves efficiency and maximizes ROI.

Final thoughts

In the competitive landscape we live in today, the difference between a lead and a conversion often comes down to speed, accuracy, and actionable data. With the new Fenris Customer 360 and Property Details integrations, LeadConduit empowers insurers and financial service providers to enrich, verify, and score leads in real time – before they ever reach your CRM or sales team.

No more piecing together data from multiple sources. No more wasted time on unqualified prospects. Just smarter, cleaner, more complete leads – delivered instantly and enriched with the insights your business needs to act faster and perform better.

If you’re ready to reduce friction, elevate your qualification process, and maximize ROI from every lead, Fenris and LeadConduit are your next strategic advantage.

The post New integration alert: Fenris Customer 360 & Property Details appeared first on ActiveProspect.

In the ever-evolving world of real estate, connecting agents with potential home buyers and sellers efficiently is crucial. ActiveProspect is thrilled to announce a powerful new integration with Shape, the leading real estate CRM, designed to revolutionize your lead management process.

What is Shape?

Shape is a powerful CRM and lead management tool designed to help businesses streamline their operations while ensuring full compliance with industry regulations. With its user-friendly interface and robust feature set, Shape allows businesses to manage their leads efficiently, from initial contact to conversion. 

The platform’s customizable dashboards and automated workflows enable teams to track, nurture, and engage with leads seamlessly, ensuring no opportunity is missed. Whether you’re in mortgage, legal, or other highly regulated industries, Shape’s built-in compliance tools help you stay on top of regulatory requirements, minimizing risk and enhancing your business’s credibility.

Ease of use

What sets Shape apart is its commitment to compliance without sacrificing usability. The platform offers advanced security features, data encryption, and audit trails that ensure sensitive customer information is handled with the utmost care, helping you maintain trust with your clients. 

Additionally, Shape’s automated lead scoring and tracking features allow businesses to prioritize leads based on their likelihood to convert, improving overall efficiency and sales performance. By combining robust CRM capabilities with industry-leading compliance tools, Shape provides a comprehensive solution that empowers businesses to grow confidently and sustainably.

Integration with LeadConduit

ActiveProspect’s LeadConduit seamlessly integrates with Shape, enabling real estate professionals to automate their lead acquisition and management processes. This integration eliminates the need for manual data entry and ensures that every lead is accurately captured and routed in real time.

For real estate agents, this means:

• Instant lead capture: Leads from various sources are automatically imported into Shape Software, ensuring no opportunity is missed.
• Enhanced lead quality: LeadConduit’s sophisticated filtering system only allows the highest quality leads to be passed through, increasing the likelihood of conversion.
• Automated workflows: Shape’s automation tools work in tandem with LeadConduit and its hundreds of integrations and add-ons to streamline follow-ups, reminders, and nurturing campaigns.
• Comprehensive analytics: Track the performance of your leads and gain valuable insights to refine your strategies and boost your ROI.

Benefits for real estate professionals

1. Increased efficiency: Spend less time on manual data entry and more time on closing deals. The integration keeps leads up-to-date and accurately categorized.
2. Higher conversion rates: By leveraging LeadConduit’s filtering capabilities, you receive only the most promising leads, allowing you to focus your efforts where they matter most.
3. Improved client relationships: Shape’s robust CRM features help you stay connected with your clients through personalized communications and timely follow-ups.
4. Scalable growth: As your business grows, the integration scales with you, handling increased lead volumes effortlessly.

Final thoughts

ActiveProspect’s integration with Shape marks a significant advancement for real estate professionals looking to optimize their lead management processes. By combining the power of LeadConduit’s lead acquisition capabilities with Shape’s robust CRM features, agents can enjoy a streamlined, efficient, and highly effective workflow.

Ready to take your real estate business to the next level? Experience the transformative power of ActiveProspect’s integration with Shape Software today. Schedule a free demo and see how this dynamic duo can elevate your lead management and drive success in your real estate endeavors.

The post Integration spotlight: Shape appeared first on ActiveProspect.

The home services industry thrives on the connections between homeowners, eager for renovations, and skilled contractors ready to take on new projects. Efficient lead acquisition isn’t just a convenience; it’s a cornerstone of business growth for professionals in this sector.

This blog post takes a closer look at HomeBuddy – the newest addition to LeadConduit integrations. LeadConduit now integrates directly with HomeBuddy, an online home improvement platform. With this integration, HomeBuddy users will no longer have to manually map fields within LeadConduit – revolutionize how you manage your leads today!

What is HomeBuddy?

HomeBuddy has emerged as an indispensable online home improvement platform forming strong connections between homeowners and local contractors. It helps homeowners by simplifying the often overwhelming process of finding the right professional for a home improvement project with an intuitive, user-friendly interface.

By concisely presenting services and connecting users with reputable contractors in their area, HomeBuddy ensures that home renovation projects move forward smoothly and efficiently.

How HomeBuddy works

For homeowners, using HomeBuddy begins with a simple search. Whether it’s a small repair or a major renovation, users input their project details and are instantly matched with a single contractor, perfectly equipped to handle the job. 

As a result, homeowners are spared the inconvenience of receiving numerous calls from multiple contractors. Instead, they are matched with the most suitable contractor for their specific project requirements. This personalized service model is what distinguishes HomeBuddy within the home services market.

On the other hand, contractors benefit from:

• A broader reach and access to homeowners actively seeking their services. 
• Access to exclusive, pre-qualified leads that are most likely to convert to customers.

With HomeBuddy, contractors can capture new, untapped audiences who are ready to buy. By targeting their campaign to only the zip codes they service, they can rest assured that they will receive a consistent volume of high quality leads.

Integrating HomeBuddy with LeadConduit for optimized lead acquisition

LeadConduit optimizes your lead acquisition process, allowing you to effortlessly acquire qualified customers at scale. Its sophisticated filtering system ensures that only high-quality leads reach the contractors, increasing the likelihood of conversion.

With LeadConduit integrations, you can then automatically connect your lead flows with other systems, such as HomeBuddy. When HomeBuddy is integrated with LeadConduit, it doesn’t just match service providers with potential clients; it becomes a powerful engine for lead optimization.

By integrating HomeBuddy with LeadConduit, professionals in the home services industry can enjoy a marked increase in efficiency. Managing leads in a centralized system streamlines tracking progress, measuring conversion rates, and ultimately, securing more projects. With valuable insights at their fingertips, contractors can make more informed decisions about where to invest their time and resources.

Are you ready to experience the combined power of LeadConduit and HomeBuddy? Schedule a free demo now!

Final thoughts

The integration between HomeBuddy and LeadConduit offers a potent combination for anyone involved in the home services industry. From increased engagement with homeowners to better lead management practices, the LeadConduit HomeBuddy integration provides a clear pathway towards maximizing potential opportunities and cementing successful, long-lasting professional relationships.

By utilizing the technologies of today, like HomeBuddy and LeadConduit, smart professionals can redefine lead acquisition efforts in the home services industry for a more productive and profitable tomorrow.

The post New integration alert: HomeBuddy appeared first on ActiveProspect.

In today’s digital world, insurance providers face unique challenges in their industry, including blocking unwanted leads, identifying higher intent leads, lowering their cost per acquisition, and gaining confidence with compliance efforts. For this reason, they need to ensure that they have the right tools in place when it comes to lead acquisition and online marketing strategies.

Fortunately, there are a variety of add-ons and tools available to help insurance brands overcome these issues and stay competitive. In this blog post, we’ll take a look at the top five add-ons that every insurance brand should consider integrating into their lead acquisition strategy.

What’s the value of LeadConduit add-ons?

When using LeadConduit to streamline your CPL acquisition process, don’t limit its potential! There is a whole set of add-ons – which are truly what sets LeadConduit apart from competitors – that can help you optimize your lead flows to the fullest.

Add-ons – which are ready-to-use and directly available within the LeadConduit platform – let you enhance your lead flows to get the highest lead quality possible allowing you to:

• Filter out duplicate and fraudulent leads, ensuring you only receive high-quality leads.
• Expand your lead-buying initiatives by easily partnering with new providers.
• Automate and optimize your lead flows from all sources for maximum efficiency.
• Gain valuable insights into lead age and consumer behavior, improving lead quality.

Now that you understand the benefits of LeadConduit add-ons, let’s explore the most popular ones for the insurance industry.

1. The Blacklist Alliance

One of the essential add-ons for insurance brands is The Blacklist Alliance. This software tool helps your brand identify known fraudulent IP addresses, email addresses, and phone numbers, reducing the risk of fraud and preventing costly payouts.

With The Blacklist Alliance, you’ll be able to screen each lead before it enters your system, ensuring you stay clear of known TCPA litigators and only work with legitimate potential customers.

2. Anura

Another critical add-on for insurance brands is Anura. This add-on uses sophisticated technology to monitor your traffic in real-time, detect fraud, and prevent it from causing any harm.

With Anura, you’ll be able to identify and eliminate bots, malware, and other human and non-human fraudulent activities that could be skewing your data and wasting your budget.

3. BriteVerify

Email validation is an essential aspect of any insurance brand’s customer acquisition journey. BriteVerify is an add-on that helps you verify the email addresses of your leads and identify invalid or fake contacts. By using this tool, you can reduce bounce rates, avoid sending emails to inactive accounts, and improve the quality of your contact lists, resulting in better open rates, click-through rates, and overall engagement.

By verifying email addresses with BriteVerify, you can accurately gauge your email campaigns’ performance and target the right audiences with personalized content.

4. Trestle

In addition to email validation, phone validation is another crucial aspect of any insurance brand’s customer acquisition strategy. Insurance brands rely on phone calls to reach out to potential clients and answer their queries. Trestle ensures that phone numbers are valid and active, preventing wasted effort from reaching out to inactive or non-existent phone numbers. 

This add-on also helps prevent fraudulent calls and spam, improving your call center productivity and reducing wasted time. Additionally, it helps keep phone databases clean, effective, and up-to-date.

5. Experian

Experian is a leading provider of credit monitoring and identity theft protection services. This add-on helps you provide insights into clients’ creditworthiness, so that you can better understand your clients and provide tailored insurance solutions.

Experian’s features include identity validation, credit checks, fraud protection, and data verification. With this add-on, you can enjoy access to the most relevant information available – on both individuals and their properties -, giving you the power to make informed decisions about policyholders, claims, and marketing strategies.

Final thoughts

In this blog post, we’ve taken a look at the top five add-ons that every insurance brand should consider introducing into their lead acquisition strategy. By using tools such as The Blacklist Alliance, Anura, BriteVerify, Trestle, and Experian, insurance brands can:

• Mitigate TCPA litigation risks
• Hit their cost-per-acquisition targets
• Improve customer retention & lifetime value

By enhancing your lead flows with these add-ons, you can reach qualified insurance leads at the right time, ensure you pay the right price for each prospective policyholder, stay ahead of the competition, and grow your business.

Explore all of our add-ons to find the best solution for you!

The post The top 5 add-ons every insurance brand needs appeared first on ActiveProspect.

As a home renovator or installer, you understand that the industry is very competitive, and every little thing that can give you an edge over your competitors can make a difference. While having the skills and experience to deliver quality service is essential, the right tools can also go a long way in improving your operations and taking your business to the next level.

However, with so many tools available, it can be challenging to determine which ones are worth investing in. In this blog post, we will explore the best add-ons and integrations available within LeadConduit for the home services industry that can help you streamline processes to acquire more customers at a lower cost in less time.

The value of LeadConduit add-ons and integrations

If you use LeadConduit to streamline your CPL acquisition process, you need to understand why add-ons and integrations are so valuable in helping you optimize your lead flows.

While integrations allow you to connect your lead flows with other systems in real time, add-ons let you enhance your lead flows to get the highest lead quality possible.

Their combined power allows you to:

• Filter and reject duplicate and fraudulent leads.
• Scale your lead-buying initiatives with new partners.
• Automate and optimize your lead flows from all sources.
• Identify lead age and consumer insights to improve lead quality.

Now that you have a clear understanding of the benefits of LeadConduit add-ons and integrations, let’s have a look at the most popular ones for the home services industry.

CoreLogic

Amongst the best add-ons for home services businesses, we have CoreLogic: A data provider that offers a variety of solutions for home services professionals. CoreLogic provides detailed property information that can help home renovators make informed decisions.

For instance, if you’re planning to renovate a property, CoreLogic can provide you with data on nearby sales, property characteristics and risks, tax assessment data, ownership, and more. With this information at hand, you can determine the renovation cost, market value, and potential profit from the property.

By enhancing your leads with CoreLogic, you can better understand the market, identify potential customers, and optimize your operations when you get in touch with them with your offer.

Anura

If you’ve struggled with fraudulent leads before, this add-on is what you need. Anura is a system that helps you identify fraudulent leads in real time. As a home services provider or installer, verifying the identity of your customers is essential, especially with the increasing cases of fraud in the industry.

Anura uses advanced algorithms to analyze user behavior, detect patterns of fraudulent activities, and prevent bots, malware, and human fraudulent leads from reaching your business.

By enhancing your lead flows with Anura, you ensure you’re only serving legitimate customers, while saving a considerable amount of time and resources that might otherwise have been wasted.

Hatch

LeadConduit supports a real-time integration with Hatch: A marketing automation platform that helps home services installation brands improve their customer experience.

Hatch is excellent for businesses that deal with appointment scheduling, making it easy for them to manage their appointments from one place. This tool also sends automated reminders to both customers and staff members to ensure that appointments are honored.

With Hatch, you can personalize your communication with clients – via text, email, and call – and automate repetitive tasks such as follow-up emails and appointment reminders. Furthermore, you can use its analytics tools to measure how your campaigns are performing and adjust your strategy accordingly.

Connecting your lead flows with Hatch in real time allows you to enhance customer experience, keeping your customers informed and engaged throughout the entire installation or renovation process.

Hover

The integration with Hover is fantastic for businesses that want to save time and money when it comes to their quoting and estimation processes. With Hover, you can create a fully interactive 3D model of any property using your smartphone to measure, design, and estimate home improvement projects.

Hover’s 3D modeling technology helps home renovators visualize their projects before starting the work. It allows you to take photos of a property and create a 3D model in minutes, complete with measurements and design options.

With Hover, you can showcase the proposed design to your clients, and by providing them with a realistic view of the final product, this software helps you reduce the need for rework and revisions.

Showcasing home designs is where you need a photo editor to help you add visual appeal to all your projects before making 3D models. Not just an ordinary photo editor but an AI photo editor is already the trend. You can find them in web stores or visit this site to learn more innovative design techniques. 

There are many personalized ways to help you enhance your designs with eye-catching features. AI’s high-end editor goes beyond the pixels, helping you create interactive 3D models of properties pretty quickly. 

You just need to take pictures with your smartphone and deliver your work within minutes. This trick will not only enhance your visuals but also help you deliver more leads and effectively integrate them with Hover.

Integrating your lead flows with Hover in real time allows you to create designs that appeal to your customers’ homes.

Final thoughts

The home services industry is a complex and challenging industry to operate in. However, with the rise of technology and new tools, there are now many resources available to businesses that can help make their work more efficient.

The LeadConduit add-ons and integrations discussed above can help you get ahead of the competition, improving customer experience, increasing efficiency, and ultimately driving growth in your business. By leveraging the right software and tools, you can differentiate yourself from competitors while protecting your brand, and delivering services that match the evolving needs of your customers.

Whether you’re looking to improve your appointment scheduling, streamline your invoicing, plan your materials and inventory efficiently or reduce the impact of fraudulent leads, there is a tool that’s right for you.

Take a look at all of our add-ons and integrations, to find the best solution for your business.

The post The top add-ons and integrations you need for your home services business appeared first on ActiveProspect.

At ActiveProspect, our real-time lead optimization platform empowers you to take action on your leads by customizing lead flows, enhancing leads with additional data, filtering and rejecting leads, and delivering it all straight to your CRM.

For companies who want to get the most out of the leads they’re buying, it’s crucial to use third-party integrations to enhance the data coming into their CRM. We’ve put together a list of the top five most popular integrations with our platform, categorized by their use cases including compliance, email validation, phone validation, and demographic data.
Read on to find out more about how these top integrations could work for you ー and while you’re at it, check out our full library of 100+ integrations!

1) Compliance: TrustedForm

In today’s compliance landscape, it’s crucial to not only collect consent but be able to prove that prior, express written consent was given to you before contacting a lead. This is especially important for companies looking to protect themselves from litigation against laws like the TCPA or Florida’s “Mini-TCPA”.

Not only do TrustedForm certificates prove you lawfully collected consent to contact your leads, but as an independent third party witnessing the moment of lead capture, TrustedForm also provides critical contextual data about the lead. This data can be appended to your leads in real time to optimize your lead acquisition and follow-up process.

So, how does integrating with TrustedForm work? 

Adding TrustedForm to your LeadConduit flow can be done in just one step. All you have to do is Add Enhancement Step, choose TrustedForm Consent, and voilà! Of course, you can get as specific as you’d like with rules and volume caps — but 99% of the TrustedForm integrations we see are added in one step as seen below.

If you’d like to filter out failed TrustedForm certificates, all you need to do is click Add Filter and set the following rule in place — and you’re done!

2) Compliance: Contact Center Compliance (DNC.com) – Litigator Scrub

To further minimize their risk of litigation, many companies turn to Contact Center Compliance (DNC.com) – Litigator Scrub to remove known plaintiffs and litigators from their databases. Approximately one-third of TCPA lawsuits are brought by the same serial plaintiffs and litigators, the infamous Bloomingdale’s case being a perfect example: One of the firms that brought the case forward had previously filed 2,400 TCPA-related lawsuits.

Identifying these repeat players before any inbound or outbound campaign is the smartest preventative measure companies can make to reduce their exposure to TCPA-related risks.

So, how does integrating ActiveProspect with Contact Center Compliance (DNC.com) – Litigator Scrub work? 

Setting up a Litigator Scrub can be done in one step: add Enhancement Step, click Contact Center Compliance (DNC.com) – Litigator Scrub, and choose if you’d like to follow our recommended action or continue the lead flow as is. Done!

3) Email validation: BriteVerify – Email Validation

As more companies use email marketing as a top outreach tactic, it’s key to ensure the leads you’re collecting are actually reachable in their inbox. One of our top email validation integrations is BriteVerify – Email Validation, which provides real-time email verification solutions that improve email data quality, inbox deliverability, and email marketing ROI.

Using a tool like BriteVerify – Email Validation can help you reduce your bounce rate by up to 98%, ensure messages reach your target audience and avoid sending to addresses that don’t have value for your company.

So, how does integrating ActiveProspect with BriteVerify – Email Validation work? 
It only takes two steps to fully set up a BriteVerify integration! Click Add Enhancement Step, add BriteVerify – Email Validation, and then choose the option you’d prefer.

Click Next, and then you once again choose the option you’d prefer for your flow.

Easy as 1, 2….not even 3!

4) Phone validation: Telesign

Calling is still king for many industries, and for companies in those industries, it’s key to ensure the phone numbers they’re reaching out to are active subscribers, while verifying line type and registration location information. Telesign’s PhoneID API helps you validate customers’ identities without adding friction by delivering real-time behavioral data, phone number intelligence, and mobile identity analytics based on the information you’re already collecting. Also consider API monitoring to ensure that it is functioning correctly.

So, how does integrating ActiveProspect with Telesign work?

This is another straightforward setup! Click Add Enhancement Step, search for Telesign and add flow. You’ll receive this pop-up box, which allows you to check the phone types you’d like to accept in your CRM. When you’re finished choosing, save the step, and you’re done!

5) Demographic data: Experian

If you want to know if the people you’re contacting are the right fit for your product, you’ll need more data than a simple email or phone verification. That’s where lead data can be augmented with demographic and property information to give you the context needed to make better buying decisions and target more effectively.

So, how do Marketplace Enhancements like Experian work with ActiveProspect?

Experian is a Marketplace integration that appends valuable demographic and property data from public and modeled data on both individuals and their property.

Once configured and added to your lead flow, you can choose to append the available demographic data to your leads.

If you have a certain integration in mind that’s not on this list, be sure to check out our full library of integrations. If you don’t see the one you’re looking for, contact us! We’re constantly adding new integrations for our valued clients and partners to make your experience with ActiveProspect as smooth as possible.

The post The five most popular integrations with ActiveProspect appeared first on ActiveProspect.