The recAP
Lead Generation
How to manage mortgage lead generation and lead buying strategies while staying compliant
TL;DR Mortgage marketers face a unique challenge: they need to drive high volumes of leads while maintaining strict compliance with laws like the Telephone Consumer Protection Act (TCPA). Whether you’re generating leads in-house or purchasing…
Facing the challenges of lead generation in an evolving regulatory landscape
In the rapidly changing field of performance marketing, recent regulatory updates levied by the Federal Communications Commission (FCC) present unique challenges – especially the fervently discussed one-to-one consent rule under the Telephone Consumer Protection Act…
The ultimate guide to lead generation for technology developers
Lead generation has always been a crucial element for growing businesses, but for technology and engineering developers, it’s more than just gathering contacts – it’s about using advanced tools and automations to streamline and optimize…
Leads 101: The Lead Seller’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process looks for the lead buyer. Lead acquisition usually involves three separate parties: the consumer (otherwise…
Leads 101: The Lead Buyer’s Guide to Lead Acquisition
Welcome back to our Lead Generation 101 series! In the last installment, we talked about how the lead acquisition process usually involves three separate parties: the consumer (otherwise known as the lead itself), the lead…