{"id":10244,"date":"2026-01-30T03:00:00","date_gmt":"2026-01-30T09:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2026-05-15T14:44:18","modified_gmt":"2026-05-15T19:44:18","slug":"marketing-compliance-checklist","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/marketing-compliance-checklist\/","title":{"rendered":"The ultimate marketing compliance checklist for 2026: TCPA and beyond"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-1024x448.png\" alt=\"\" class=\"wp-image-12291\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-1024x448.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-300x131.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-768x336.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-1536x672.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/02\/Marketing_Compliance_Checklist_blog-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Marketing compliance is more than just a legal obligation\u2014it\u2019s the foundation of responsible, ethical, and effective marketing. In an era where data privacy concerns are growing and regulatory landscapes are shifting rapidly, <strong>maintaining compliance is no longer optional<\/strong>; it\u2019s a strategic necessity. Businesses that fail to adhere to marketing regulations risk hefty fines, reputational damage, and loss of consumer trust.<\/p>\n\n\n\n<p>With updates to laws like the <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-consent\/\">Telephone Consumer Protection Act (TCPA)<\/a> and stricter enforcement of data privacy regulations, staying compliant requires vigilance and a proactive approach. <strong>From securing proper consent to managing consumer data responsibly,<\/strong> every aspect of marketing must align with evolving legal standards. Understanding these regulations and implementing a structured compliance strategy will not only protect your business but also enhance customer relationships and brand credibility.<\/p>\n\n\n\n<p>This guide will walk you through everything you need to know about marketing compliance, including key regulations, a step-by-step compliance checklist, and how tools like <a href=\"https:\/\/activeprospect.com\/trustedform\/\">TrustedForm<\/a> can help safeguard your business\u2014especially when it comes to TCPA compliance. Let\u2019s dive in!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is marketing compliance?<\/strong><\/h2>\n\n\n\n<p>Marketing compliance is the practice of <strong>aligning all promotional activities with legal, ethical, and regulatory standards<\/strong> to uphold consumer rights, protect data privacy, and maintain industry credibility. It involves following strict guidelines that govern how businesses interact with customers, from advertising and email campaigns to telemarketing and data collection. <\/p>\n\n\n\n<p>Beyond just following the law, marketing compliance establishes a framework for transparent, responsible, and consumer-friendly marketing. Companies that prioritize compliance create stronger relationships with their audience by fostering trust and demonstrating a commitment to ethical practices. This <strong>approach not only mitigates legal risks<\/strong> but also enhances brand reputation, helping businesses stand out in an increasingly competitive and privacy-conscious marketplace.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is marketing compliance important?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Avoiding hefty fines &amp; legal consequences<\/strong> \u2013 Non-compliance can result in severe financial penalties, including <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-compliance-checklist\/\">TCPA<\/a> violations that range from $500 to $1,500 per infraction. Repeated infractions can lead to class-action lawsuits, regulatory crackdowns, and long-term financial strain.<\/li>\n\n\n\n<li><strong>Building consumer trust &amp; loyalty<\/strong> \u2013 Transparent, ethical marketing practices strengthen relationships, fostering higher engagement, brand loyalty, and customer retention.<\/li>\n\n\n\n<li><strong>Preventing costly data breaches<\/strong> \u2013 Mishandling consumer data can expose businesses to cyber threats, regulatory scrutiny, and reputational damage. By adhering to strict data privacy laws, companies minimize security vulnerabilities and safeguard sensitive consumer information.<\/li>\n\n\n\n<li><strong>Maintaining brand reputation &amp; credibility<\/strong> \u2013 A single compliance misstep can result in negative press, loss of consumer confidence, and long-term reputational harm. Businesses that prioritize compliance demonstrate responsibility, professionalism, and a commitment to ethical marketing.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key marketing compliance regulations<\/strong><\/h2>\n\n\n\n<p>As digital marketing evolves, so do the legal requirements that govern how businesses communicate with consumers. Compliance is no longer a suggestion\u2014it\u2019s a necessity for avoiding costly fines, maintaining consumer trust, and ensuring ethical marketing practices. Below are the most critical marketing compliance regulations businesses must follow:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Telephone Consumer Protection Act (TCPA) \u2013 U.S.<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-marketing\/\">TCPA<\/a> regulates telemarketing, SMS marketing, and robocalls to protect U.S. consumers from unwanted communications. It requires businesses to obtain <a href=\"https:\/\/activeprospect.com\/blog\/express-written-consent\/\">prior express written consent<\/a> before contacting consumers via an <a href=\"https:\/\/activeprospect.com\/glossary\/what-is-an-autodialer\/\">Automatic Telephone Dialing System (ATDS)<\/a> for marketing purposes. Violations can result in penalties ranging from $500 to $1,500 per infraction, making strict adherence essential.<\/p>\n\n\n\n<p><strong>Key TCPA compliance requirements:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No calls or texts to numbers on U.S. federal and state National <a href=\"https:\/\/activeprospect.com\/glossary\/do-not-call-meaning\/\">Do Not Call (DNC)<\/a> Registries<\/li>\n\n\n\n<li>Restricted <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-calling-hours\/\">calling hours<\/a> between 8 AM and 9 PM (consumer\u2019s local time)<\/li>\n\n\n\n<li>Clear opt-in and opt-out mechanisms to respect consumer preferences<\/li>\n\n\n\n<li>Documented proof of consent, which can be managed with tools like <a href=\"https:\/\/activeprospect.com\/trustedform\/\">TrustedForm<\/a><\/li>\n<\/ul>\n\n\n\n<p>With increasing regulatory scrutiny, businesses must stay up to date with TCPA compliance to avoid lawsuits and protect their brand reputation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Telemarketing Sales Rule (TSR) \u2013 U.S.<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/activeprospect.com\/blog\/telemarketing-sales-rule-guide\/\">Telemarketing Sales Rule (TSR)<\/a>, enforced by the <a href=\"https:\/\/activeprospect.com\/glossary\/what-does-the-ftc-stand-for\/\">Federal Trade Commission (FTC)<\/a>, establishes strict guidelines for telemarketing practices in the United States. It applies to businesses that sell products or services over the phone, use pre-recorded messages, or engage in outbound telemarketing calls.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">General Data Protection Regulation (GDPR) \u2013 EU Law<\/h3>\n\n\n\n<p>The GDPR sets the standard for data privacy and security in the European Union. It applies to any business that collects or processes data from EU residents, regardless of where the company is based.\u00a0<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Controlling the Assault of Non-Solicited Pornography And Marketing (CAN-SPAM Act) \u2013 U.S.<\/h3>\n\n\n\n<p>The <a href=\"https:\/\/www.ftc.gov\/business-guidance\/resources\/can-spam-act-compliance-guide-business\" target=\"_blank\" rel=\"noreferrer noopener\">CAN-SPAM Act<\/a> regulates commercial email marketing in the United States to prevent deceptive or excessive email communications. Unlike GDPR, which requires explicit opt-in consent, CAN-SPAM allows businesses to send marketing emails until the recipient opts out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Canada\u2019s Anti-Spam Law (CASL) \u2013 Canada<\/h3>\n\n\n\n<p><a href=\"https:\/\/ised-isde.canada.ca\/site\/canada-anti-spam-legislation\/en\" target=\"_blank\" rel=\"noreferrer noopener\">CASL<\/a> is one of the world\u2019s strictest anti-spam laws, requiring businesses to obtain express consent before sending electronic marketing messages to Canadian consumers. Unlike CAN-SPAM, which allows opt-out marketing, CASL mandates an opt-in approach similar to GDPR.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">California Consumer Privacy Act &amp; California Privacy Rights Act (CCPA\/CPRA) \u2013 U.S.<\/h3>\n\n\n\n<p><a href=\"https:\/\/oag.ca.gov\/privacy\/ccpa\" target=\"_blank\" rel=\"noreferrer noopener\">California\u2019s CCPA<\/a>, expanded by the CPRA, provides consumers with more control over their personal data. This law impacts any business that collects California residents\u2019 data and meets certain revenue or data-processing thresholds.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Increasing number of U.S. states with comprehensive data privacy laws&nbsp;<\/h3>\n\n\n\n<p>There are <a href=\"https:\/\/iapp.org\/resources\/article\/us-state-privacy-legislation-tracker\/\" target=\"_blank\" rel=\"noreferrer noopener\">20<\/a> U.S. states with comprehensive privacy laws that have various requirements and obligations for marketing data collection, data use, data sharing, and security of personal data in scope in that state. &nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Growing number of countries with data privacy laws<\/h3>\n\n\n\n<p>There are over <a href=\"https:\/\/www.dlapiperdataprotection.com\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">140<\/a> countries that enforce data privacy laws that are either comprehensive or sectoral in scope.&nbsp; See the DLA Piper Data Protection Laws of the World Guide for descriptions and scope of country personal data laws including \u201cElectronic Marketing\u201d and \u201cOnline Privacy\u201d summary comparisons.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Marketing compliance checklist for 202<\/strong>6<\/h2>\n\n\n\n<p>To keep your marketing efforts as compliant as possible, here is a step-by-step checklist to help bolster your compliance efforts:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Obtain consumer consent<\/h3>\n\n\n\n<p><strong>Quick tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Collect explicit opt-in consent before sending any <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-sms-compliance-checklist\/\">marketing messages<\/a><\/li>\n\n\n\n<li>Make consent clear, specific, and separate from other terms and conditions<\/li>\n\n\n\n<li>Avoid using pre-checked boxes for consent agreements<\/li>\n\n\n\n<li>Maintain detailed records of consumer consent, including timestamps and source<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Honor opt-out requests immediately<\/h3>\n\n\n\n<p><strong>Quick tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Provide easy-to-use <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-revocation-of-consent\/\">opt-out mechanisms<\/a> (e.g., &#8220;Reply STOP to unsubscribe&#8221;)<\/li>\n\n\n\n<li>Process opt-outs within 10 business days<\/li>\n\n\n\n<li>Maintain an internal DNC list<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Follow TCPA and applicable compliance laws<\/h3>\n\n\n\n<p><strong>Quick tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Scrub marketing lists against all relevant DNC lists<\/li>\n\n\n\n<li>Verify that marketing disclosures are clear and conspicuous<\/li>\n\n\n\n<li>Utilize our <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-compliance-checklist\/\">TCPA-specific checklist<\/a> for detailed guidance<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Secure and Protect Customer Data<\/h3>\n\n\n\n<p><strong>Quick tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Encrypt and store customer data securely<\/li>\n\n\n\n<li>Limit data collection to what is necessary<\/li>\n\n\n\n<li>Implement role-based access controls to prevent unauthorized access<\/li>\n\n\n\n<li>Use trusted tools when handling sensitive files (especially when you need to <a href=\"https:\/\/pdf.net\/change-text-in-pdf\" target=\"_blank\" rel=\"noreferrer noopener\">edit PDFs<\/a> that contain customer information) to ensure documents remain encrypted and tamper-proof<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">5. Stay informed and regularly audit your compliance processes<\/h3>\n\n\n\n<p>Marketing regulations are constantly evolving, and staying up to date is critical for maintaining compliance.<\/p>\n\n\n\n<p><strong>Quick tips:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Monitor updates to TCPA, TSR, GDPR, CCPA, and other relevant compliance and privacy laws<\/li>\n\n\n\n<li>Conduct routine compliance audits to assess marketing practices and data handling<\/li>\n\n\n\n<li>Train marketing and sales teams on regulatory changes and best practices<\/li>\n\n\n\n<li>Work with legal counsel to adapt strategies and stay ahead of new compliance requirements<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The biggest marketing compliance risks businesses face in 2026<\/h2>\n\n\n\n<p>Marketing compliance risks are escalating as lead generation becomes more automated, distributed, and harder to audit. One of the most significant threats businesses face is <strong>acting on consent that was never given by a real human<\/strong>.<\/p>\n\n\n\n<p>Sophisticated bots and AI-driven automation now submit forms using real consumer data\u2014creating records that appear valid on the surface but lack legally meaningful consent. This exposes businesses to serious TCPA risk, especially as <strong>litigation increasingly centers on claims of <\/strong><a href=\"https:\/\/activeprospect.com\/blog\/fake-leads\/\"><strong>lead fraud<\/strong><\/a> and fabricated consent.<\/p>\n\n\n\n<p>At the same time, companies must manage <strong>faster <\/strong><a href=\"https:\/\/activeprospect.com\/blog\/tcpa-opt-out-requirements\/\"><strong>opt-out requirements<\/strong><\/a>, fragmented revocation signals across channels, and inconsistent consent records across vendors and systems. Without clear visibility into how a lead was generated and whether a human actually interacted with the form, brands risk contacting the wrong person, triggering carrier blocking, regulatory scrutiny, class-action lawsuits, and long-term <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-damages\/\">reputational damage<\/a>.<\/p>\n\n\n\n<p>This is particularly critical in high-intent legal verticals, where consumers injured in a rideshare accident may submit intake forms after an incident. For example, if the accident occurred in a specific location such as Tulsa, individuals <a href=\"https:\/\/www.dmlawusa.com\/tulsa\/car-accidents\/uber-lyft-accidents\/\" target=\"_blank\" rel=\"noreferrer noopener\">injured in a rideshare accident in Tulsa<\/a> may be actively seeking legal guidance online; marketers should verify human engagement, retain auditable proof of consent, and ensure outreach aligns with TCPA and applicable state privacy laws.<\/p>\n\n\n\n<p>In 2026, compliance risk isn\u2019t just about disclosures or DNC lists\u2014it\u2019s about <strong>proving that every lead came from a real person with genuine intent<\/strong>.<\/p>\n\n\n\n<p>This is where <a href=\"https:\/\/activeprospect.com\/blog\/bot-detection\/\">bot detection<\/a> becomes a foundational compliance control. Solutions like TrustedForm Bot Detection help businesses <strong>identify and filter out non-human submissions at the moment of lead capture<\/strong>, ensuring that only human-generated leads with defensible consent enter the funnel. As enforcement tightens and <a href=\"https:\/\/activeprospect.com\/blog\/lead-fraud-bot-detection\/\">bot-driven fraud<\/a> grows more sophisticated, bot detection is no longer optional\u2014it\u2019s essential to protecting compliance, revenue, and brand trust.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-202711034395\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:211.7890625px\" data-hubspot-wrapper-cta-id=\"202711034395\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLutxcmcbq%2Bwprqsg1mNKJ9Cb4htw9R%2F4smZqyWOaf%2FnSxrTMRaT2qSTqYh0jXUxKD5q9RCGhGXAzffuvHFcyuPdgw7d%2FjHKGD82nn%2B1U7LmP7ivJOLSUFecWOwY69HJyloK8mPsisxmS32loNGeYZzBOAyRIvTszKOR9uqoGq5%2BSdD%2Fd8UjlNzdsOb%2FPlHBq%2BC%2BpA9pNE70PZhLHsSs%2Bzd&#038;webInteractiveContentId=202711034395&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Bot-detection-CTA\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-202711034395.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How TrustedFormhelps mitigate compliance risks<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/activeprospect.com\/trustedform\/\">TrustedForm<\/a> provides an industry-leading solution to safeguard businesses against compliance pitfalls. By capturing and storing proof of consumer consent to contact by phone or SMS, TrustedForm helps businesses <strong>document opt-ins in a compliant and verifiable manner<\/strong>, reducing the risk of <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-violations\/\">TCPA violations<\/a>.<\/p>\n\n\n\n<p>By integrating TrustedForm into your compliance strategy, you can minimize legal exposure, enhance data security, and build consumer trust\u2014all while optimizing your lead generation efforts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p><strong>Navigating marketing compliance requires<\/strong> proactive risk management, continuous monitoring, and a commitment to ethical marketing practices. As regulations like TCPA, TSR, and others evolve, businesses must prioritize compliance not only to avoid <a href=\"https:\/\/activeprospect.com\/glossary\/what-is-the-fine-for-a-violation-of-the-tcpa\/\">costly fines<\/a> and legal repercussions but also to build lasting trust with consumers.<\/p>\n\n\n\n<p>Reducing marketing compliance risks starts with a structured approach\u2014obtaining proper consent, honoring opt-out requests, securing consumer data, and staying informed about regulatory changes. Regular audits, employee training, and <strong>the use of compliance tools like TrustedForm<\/strong> can significantly strengthen your organization\u2019s ability to adapt and mitigate potential violations before they become liabilities.<\/p>\n\n\n\n<p>Don\u2019t leave compliance to chance\u2014protect your business with <a href=\"https:\/\/activeprospect.com\/trustedform\/\">the power of TrustedForm<\/a> today.&nbsp;<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-188384143983\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:292.1953125px\" data-hubspot-wrapper-cta-id=\"188384143983\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLL8uaA29VuigpcOhJm0gwQdmyPSgryxHI6I7g1SEQEu42EmSixnc89dWFPRxBzdVZrl9gmDZ1pexo%2F%2FPaQUL2qWEHs2m1zuxoOo8rnoMr5z9KXdO7SFMHix8YtMNOVgZ0zh%2BOhqK%2FXJw3aawIgcdYjOlGMHkrIzis4YxZRc2K%2BUnKLRKSlC6jkHaAtYQr%2Btkv6sLg%3D%3D&#038;webInteractiveContentId=188384143983&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA_TFDemo\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-188384143983.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Marketing compliance is more than just a legal obligation\u2014it\u2019s the foundation of responsible, ethical, and effective marketing. In an era where data privacy concerns are growing and regulatory landscapes are shifting rapidly, maintaining compliance is&hellip;<\/p>\n","protected":false},"author":59,"featured_media":12293,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[111],"tags":[31,147,28,202,29],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-10244","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-compliance","tag-compliance","tag-lead-generation","tag-tcpa","tag-tcpa-compliance","tag-trustedform"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10244","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=10244"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10244\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/12293"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=10244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=10244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=10244"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=10244"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=10244"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=10244"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=10244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}