{"id":10758,"date":"2025-05-20T09:00:00","date_gmt":"2025-05-20T14:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2025-05-20T03:55:59","modified_gmt":"2025-05-20T08:55:59","slug":"trustedform-verify-new-consent-checks","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/trustedform-verify-new-consent-checks\/","title":{"rendered":"Automate compliance with confidence: TrustedForm Verify adds new consent checks"},"content":{"rendered":"\n
\"\"<\/figure>\n\n\n\n

Ensuring every lead meets TCPA compliance standards isn\u2019t optional – it\u2019s essential. That\u2019s why we\u2019ve expanded TrustedForm Verify<\/a> with three powerful new features<\/strong> that help lead buyers automate and enforce consent standards with greater confidence.<\/p>\n\n\n\n

These updates are designed to address a critical question we hear from customers: \u201cHow can I be sure every lead I buy meets the \u2018clear and conspicuous\u2019 consent requirements?\u201d Now, TrustedForm Verify does the heavy lifting for you – checking not just whether consent exists, but whether it meets the specific criteria that matter to you.<\/p>\n\n\n\n

\n \n \"CTA_TFVerifyConsentCheck\"\n <\/a>\n<\/div>\n\n\n\n\n

What\u2019s new in TrustedForm Verify?<\/h2>\n\n\n\n

We\u2019ve introduced three new automated compliance checks to help you programmatically enforce consent standards at scale.<\/p>\n\n\n\n

1. Font Size Check<\/h3>\n\n\n\n

Font Size Check<\/a> ensures that consent language is large enough to read easily – protecting against disclosures that are too small to be effective.<\/p>\n\n\n\n

2. Contrast Ratio Check<\/h3>\n\n\n\n
    <\/ol>\n\n\n\n

    Contrast Ratio Check<\/a> verifies that the contrast between the text and background meets a minimum threshold, improving the visibility and legibility of consent terms.<\/p>\n\n\n\n

    3. Opt-in Type Check<\/h3>\n\n\n\n
      <\/ol>\n\n\n\n

      Opt-in Type Check<\/a> allows you to define what constitutes valid consent – such as requiring a checked checkbox or disallowing passive opt-ins.<\/p>\n\n\n\n

      Why it matters<\/h2>\n\n\n\n

      If you’re buying leads from third-party sources, you know the risk. Without proper oversight, you could be on the hook for non-compliant lead practices – especially when it comes to TCPA requirements<\/a> for prior express written consent.<\/p>\n\n\n\n

      With TrustedForm Verify<\/a>, you can now automate compliance enforcement<\/strong> using measurable, objective criteria – reducing legal risk, improving lead quality, and protecting your brand.<\/p>\n\n\n\n

      Put consent enforcement on autopilot<\/h3>\n\n\n\n

      These enhancements to TrustedForm Verify are part of our ongoing mission to help performance marketers, lead buyers, and compliance teams build a more transparent, compliant, and effective lead ecosystem<\/strong>.<\/p>\n\n\n\n

      Final thoughts<\/h2>\n\n\n\n

      As compliance expectations tighten and litigation risks grow, proactive enforcement of consent standards is no longer a nice-to-have – it\u2019s a must. With the new automated checks in TrustedForm Verify, you can finally put consent enforcement on autopilot. From verifying font size and contrast to validating opt-in types, these updates give you the tools to ensure every lead you purchase meets your standards<\/strong> – clearly, conspicuously, and confidently.<\/p>\n\n\n\n

      Want to see how it works? Sign up for TrustedForm Verify<\/a> or reach out to our team for a personalized walkthrough.<\/p>\n\n\n\n

      \n \n \"CTA_TFDemo\"\n <\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

      Ensuring every lead meets TCPA compliance standards isn\u2019t optional – it\u2019s essential. That\u2019s why we\u2019ve expanded TrustedForm Verify with three powerful new features that help lead buyers automate and enforce consent standards with greater confidence.…<\/p>\n","protected":false},"author":71,"featured_media":10760,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":true,"footnotes":""},"categories":[18],"tags":[31,202,29],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-10758","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-trustedform","tag-compliance","tag-tcpa-compliance","tag-trustedform"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10758","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=10758"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10758\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/10760"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=10758"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=10758"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=10758"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=10758"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=10758"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=10758"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=10758"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}