{"id":10865,"date":"2025-06-09T11:26:04","date_gmt":"2025-06-09T16:26:04","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2025-06-19T12:35:38","modified_gmt":"2025-06-19T17:35:38","slug":"truist-bank-tcpa-settlement","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/truist-bank-tcpa-settlement\/","title":{"rendered":"Truist Bank pays $4.1M to settle TCPA class action over robocalls"},"content":{"rendered":"\n
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The latest TCPA<\/a> headline is another wake-up call: Truist Bank has agreed to pay $4.1 million<\/strong> to settle a class-action lawsuit accusing the financial giant of placing unauthorized prerecorded robocalls<\/strong> to consumers without their consent.<\/p>\n\n\n\n

The implications? Clearer than ever: No consent, no contact.<\/strong><\/p>\n\n\n\n

If you\u2019re still treating prior express written consent checks  as a one time box-checking exercise instead of a continuous compliance  strategy, you\u2019re leaving your business exposed<\/strong> to<\/strong> lawsuits, reputational damage, and massive payouts.<\/p>\n\n\n\n

The case: Wrong party, wrong number, wrong move<\/strong><\/h3>\n\n\n\n

Filed<\/a> in February 2023 by Texas resident Kevin Truong, the suit alleged that Truist made at least 24 prerecorded robocalls<\/strong> to his mobile phone. The kicker? The calls were meant for someone else, a Truist account holder he didn\u2019t know, and Truong never had any relationship with the bank.<\/p>\n\n\n\n

Despite this, he was repeatedly contacted via robocalls with no consent and no opt-in, making it a textbook TCPA violation<\/a>. The class-action suit ultimately included nearly 6,000 individuals<\/strong>, each expected to receive roughly $440<\/strong> without the need to file a claim form.<\/p>\n\n\n\n

The lesson: TCPA consent isn\u2019t optional<\/strong><\/h3>\n\n\n\n

Too many businesses still rely on outdated or incomplete data when dialing contacts. This case underscores one of TCPA\u2019s most critical principles: Consent is tied to the individual, not the phone number.<\/strong><\/p>\n\n\n\n

It doesn\u2019t matter if a phone number is in your system or connected to a customer account. If that number has changed hands or was incorrect to begin with, you\u2019re at risk. Recycled numbers, bad data hygiene, and poor recordkeeping<\/strong> can quickly turn into multimillion-dollar mistakes<\/a>.<\/p>\n\n\n\n

Why Truist\u2019s $4.1M payout matters for your business<\/strong><\/h3>\n\n\n\n

Here\u2019s what every business using outbound dialers, prerecorded messages, or automated systems needs to take away from this:<\/p>\n\n\n\n