{"id":10963,"date":"2025-06-27T03:00:00","date_gmt":"2025-06-27T08:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2026-01-15T09:37:09","modified_gmt":"2026-01-15T15:37:09","slug":"how-to-drive-growth-home-services","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/how-to-drive-growth-home-services\/","title":{"rendered":"How to drive growth, retain talent, and protect your brand in Home Services"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"http:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-1024x448.png\" alt=\"\" class=\"wp-image-10964\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-1024x448.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-300x131.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-768x336.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-1536x672.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_blog-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The Home Services industry is changing rapidly\u2014and companies that want to scale need to rethink how they manage leads, technology, and call center morale.<\/p>\n\n\n\n<p>In our webinar <a href=\"https:\/\/activeprospect.com\/resources\/insightsfromthehsfield\/\">\u201cInsights from the field: A fireside chat with home services leaders,\u201d<\/a> hosted by our Sales Director, <strong>Ryan Theisen<\/strong>, and performance marketing expert <strong>Senja Spelman<\/strong> of Sisu Synergy, attendees got a front-row seat to an in-depth conversation on optimizing the top of the funnel. From compliance pitfalls to the emotional toll of bad leads on call center agents, the session offered both <strong>tactical advice and strategic insights for brands ready to grow smarter<\/strong>.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-191845979215\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:260px\" data-hubspot-wrapper-cta-id=\"191845979215\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLGNRgse6SMVRf323KGwalEbAueZORpRCo5udOwUMbdQocmdrt8qews6smZX%2FS8%2FSSo%2BKX9ctTzx9Ctp6SMhnRM2tX5M3ZQk7k5tG3sf8Hpk2dZHZ1xiTxnmVy8UiYZoyiPyxPmEiXFrAAcjt1G4FsQ4StHU2WtDUP6F1MoaxM7aSyrRaXDABw2xxDhQ5ugoj5SQiIDxpP8AXYIw9bfWQ%3D%3D&#038;webInteractiveContentId=191845979215&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"playbutton_white\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-191845979215.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<p>Here are the main takeaways from our Home Services-specific webinar:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lead quality is everything<\/strong>: 10% of leads are typically junk\u2014filtering for intent, contactability, and duplication is essential to lower costs and boost conversions.<\/li>\n\n\n\n<li><strong>Call center morale matters<\/strong>: Bad leads hurt performance and retention. Distribute leads wisely and create early wins for new reps.<\/li>\n\n\n\n<li><strong>Technology is underused<\/strong>: A strong tech stack improves lead filtering, compliance, speed-to-lead, and call center productivity.<\/li>\n\n\n\n<li><strong>Consent is critical for compliance<\/strong>: Always capture and document consent\u2014especially for event or offline leads\u2014to avoid TCPA risks. TrustedForm helps provide proof.<\/li>\n\n\n\n<li><strong>Vetting lead vendors is non-negotiable<\/strong>: Ask how leads are generated, require transparency, and use ActiveProspect\u2019s network for new partners.<\/li>\n\n\n\n<li><strong>Texting &gt; Calling (for many customers)<\/strong>: SMS yields higher engagement\u2014consolidate communications into one platform and meet consumers on their preferred channels.<\/li>\n\n\n\n<li><strong>Own your owned leads<\/strong>: Run even your internally generated leads through the same quality and compliance checks as third-party leads for maximum efficiency and insight.<\/li>\n<\/ul>\n\n\n\n<p>Let\u2019s take a closer look at the topics presented above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The power of tech in the call center<\/h2>\n\n\n\n<p>Senja didn\u2019t hold back on the importance of technology. \u201cCall center tech stacks are a completely underutilized advantage in our space,\u201d she said. While many see tech as a way to push leads through the funnel, Senja emphasized that the right tools also support training, retention, and morale. From lead filtering to agent performance, <strong>the right tech stack can be the difference between burnout and breakthrough<\/strong>.<\/p>\n\n\n\n<p>For teams scaling quickly or operating across multiple locations, access to specialized skills through <a href=\"https:\/\/www.alphaapexgroup.com\/tech-recruitment\/remote-it\" target=\"_blank\" rel=\"noreferrer noopener\">remote IT staffing<\/a> can also ensure these systems are implemented, maintained, and optimized without adding pressure to in-house resources.<\/p>\n\n\n\n<p>Ryan added that ActiveProspect integrates with platforms like <a href=\"https:\/\/activeprospect.com\/leadconduit\/add-on-services\/blacklist\/litigation_firewall\/\">Blacklist Alliance<\/a> and <a href=\"https:\/\/activeprospect.com\/leadconduit\/add-on-services\/trestle\/phone_intelligence\/\">Trestle<\/a> (and <a href=\"https:\/\/activeprospect.com\/leadconduit\/add-on-services\/\">many more<\/a>) to validate leads and weed out known litigators\u2014ensuring call center reps aren\u2019t wasting time on dead-end contacts.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">TCPA compliance: Don\u2019t wait until it\u2019s too late<\/h2>\n\n\n\n<p>Senja recounted a brush with TCPA risk that didn\u2019t come from typical third-party lead sources\u2014it happened through event marketing. Just because someone gives you their info at a home show doesn\u2019t mean you\u2019re compliant.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"http:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-1024x352.png\" alt=\"\" class=\"wp-image-10965\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-1024x352.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-300x103.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-768x264.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-1536x528.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote1-2048x704.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Ryan and Senja both agreed: Whether you&#8217;re a $5M business or $50M brand, <strong>lack of consent documentation is a legal risk<\/strong>. ActiveProspect\u2019s <a href=\"https:\/\/activeprospect.com\/trustedform\/\">TrustedForm<\/a> helps mitigate that risk by certifying every lead\u2019s origin and capturing clear evidence of consent. The moral? <strong>Document everything, even from in-person events<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Wasted spend: A universal problem<\/h2>\n\n\n\n<p>Whether you&#8217;re spending $500 or $50,000 on leads, wasted spend is a shared struggle. Senja pointed out that <strong>wasted time is just as damaging as wasted money<\/strong>\u2014especially in the call center. \u201cIt&#8217;s not so much about saving money on leads as it is keeping morale high and saving reps\u2019 time,\u201d she said.<\/p>\n\n\n\n<p>That\u2019s why investing in tech that filters out duplicates, validates phone numbers, and enriches data is critical. Ryan emphasized that automation tools like ActiveProspect\u2019s <a href=\"https:\/\/activeprospect.com\/leadconduit\/\">LeadConduit<\/a> can <strong>flag invalid, unreachable, or duplicate leads in real time<\/strong>\u2014helping you avoid expensive inefficiencies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Finding\u2014and vetting\u2014the right lead vendors<\/h2>\n\n\n\n<p>Senja shared her <strong>checklist for evaluating vendors<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Understand how leads are generated (social, native, paid search)<\/li>\n\n\n\n<li>Ask for opt-out clauses<\/li>\n\n\n\n<li>Evaluate actual performance against promised volume<\/li>\n\n\n\n<li>Check reputations through industry peers<br><\/li>\n<\/ul>\n\n\n\n<p>She added that if a vendor is transparent enough to work through ActiveProspect, \u201cthat automatically gives me a certain amount of trust.\u201d<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Morale and retention: Incentivizing success<\/h2>\n\n\n\n<p>High-quality leads aren\u2019t just about data\u2014they\u2019re about people. Senja shared several <strong>tactics she\u2019s used to boost call center morale<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Flash competitions with same-day prizes and bonuses<\/li>\n\n\n\n<li>Gamification through call speed and leaderboards<\/li>\n\n\n\n<li>Public recognition of top reps and shared wins<\/li>\n\n\n\n<li>Balanced lead distribution that gives new reps a fair shot<br><\/li>\n<\/ul>\n\n\n\n<p>She stressed that <strong>giving new hires only stale leads is demoralizing<\/strong>\u2014and can increase churn.<\/p>\n\n\n\n<p>A better approach, according to Senja, is to start new hires with older leads\u2014say, 60 to 90 days old\u2014for the first couple of days, and then <strong>mix in more promising leads<\/strong>, like those that are 3 to 7 days old. These don\u2019t have to be brand new, but they should be attainable, <strong>giving reps a real shot at success<\/strong>.<\/p>\n\n\n\n<p>This staggered approach helps <strong>build confidence early on<\/strong>. When new team members see that success is possible, they\u2019re far more likely to stay. In Home Services, where recruitment and retention are some of the biggest challenges, creating that early momentum is crucial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-1024x352.png\" alt=\"\" class=\"wp-image-10966\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-1024x352.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-300x103.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-768x264.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-1536x528.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/Drive_growth_home_Quote2-2048x704.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h1 class=\"wp-block-heading\">How ActiveProspect helps streamline lead optimization<\/h1>\n\n\n\n<p>As Ryan explains, ActiveProspect is purpose-built to help Home Services companies <strong>take control of their lead flow with greater precision, transparency, and compliance<\/strong>.<\/p>\n\n\n\n<p>From the moment a lead is captured\u2014whether from a third-party vendor, an internal campaign, or an in-person event\u2014ActiveProspect\u2019s platform enables businesses to <strong>filter, verify, and enhance every lead in real time<\/strong>. Using tools like <a href=\"https:\/\/activeprospect.com\/trustedform\/\">TrustedForm<\/a> for consent documentation, and <a href=\"https:\/\/activeprospect.com\/leadconduit\/\">LeadConduit<\/a> for automated lead routing and enrichment, businesses can instantly reject duplicate or invalid leads, flag high-risk contacts, and <strong>ensure only the highest-quality leads reach their CRM or call center<\/strong>.<\/p>\n\n\n\n<p>The result? <strong>Less wasted spend, faster speed-to-lead, stronger compliance posture, and happier sales teams<\/strong> who are set up to succeed from day one. Whether you\u2019re scaling your operations or simply looking to squeeze more ROI from your existing campaigns, ActiveProspect equips you with the technology to make every lead count.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"960\" height=\"540\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/AP-_-Sisu-Webinar.png\" alt=\"\" class=\"wp-image-10967\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/AP-_-Sisu-Webinar.png 960w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/AP-_-Sisu-Webinar-300x169.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/06\/AP-_-Sisu-Webinar-768x432.png 768w\" sizes=\"auto, (max-width: 960px) 100vw, 960px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">What makes a high-quality lead in 2025?<\/h2>\n\n\n\n<p>The webinar closed by answering a key question: How has the definition of a high-quality lead changed?<\/p>\n\n\n\n<p>For Senja, intent and recency are more important than ever. <strong>Retargeted visitors and repeat form submissions signal higher intent<\/strong>\u2014so they deserve priority handling. And while some businesses still reject leads that are even a few days old, Senja argued for a shorter dupe window (e.g., 7 days) to avoid missing out on re-engaged prospects.<\/p>\n\n\n\n<p>Ryan echoed that <strong>every business needs to define quality based on their marketing budget<\/strong>, territory size, and sales funnel. In some cases, a lower set rate with cheaper leads may still yield profitable conversions. <strong>The key is knowing your numbers<\/strong>\u2014and having the right tech in place to analyze them.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>The overarching message? Home Services companies that want to scale can\u2019t afford to guess anymore. From lead sourcing to morale management, <strong>success comes from building a system that filters intelligently, adapts quickly, and keeps your teams engaged<\/strong>.<\/p>\n\n\n\n<p>Whether you\u2019re buying from partners, generating your own leads, or balancing both\u2014<strong>ActiveProspect can help you<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Automate top-of-funnel filtering<\/li>\n\n\n\n<li>Document consent with TrustedForm<\/li>\n\n\n\n<li>Improve vendor accountability<\/li>\n\n\n\n<li>Reduce compliance risk and wasted spend<br><\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/activeprospect.com\/resources\/insightsfromthehsfield\/\">Watch the full webinar replay<\/a> to <strong>dive deeper into these strategies<\/strong> and hear even more practical advice from two of the industry\u2019s top voices.<\/p>\n\n\n\n<p>If you&#8217;re interested in expanding your lead vendor network or optimizing your funnel, <strong>book a free demo now!<\/strong><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-188283262470\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:245.09375px\" data-hubspot-wrapper-cta-id=\"188283262470\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJG9oYDgD8SHNKh5fG%2FUg1V5QM9HfCB6sDMmxwFUssC6yVyPLWIUJTi6SwH2ATzdffKgOhKd2QY2qw2Yr53Hi9YIy0ezY9BZu9nTDO9Y3lG55kP6o61vR8gphbiHZeEupO53qr2pfvgENl4KlB06dgjVVTC%2FlUrYvbzJUaIJic8mXiMwNG0bpeESJ8%3D&#038;webInteractiveContentId=188283262470&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA_demo1\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-188283262470.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>DISCLAIMER: This page and all related links are provided for general informational and educational purposes only and are not legal advice. ActiveProspect does not warrant or guarantee this information will provide you with legal protection or compliance. Please consult with your legal counsel for legal and compliance advice. You are responsible for using any ActiveProspect Services in a legally compliant manner pursuant to ActiveProspect\u2019s Terms of Service. Any quotes contained herein belong to the person(s) quoted and do not necessarily represent the views and\/or opinions of ActiveProspect.<\/em><\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Home Services industry is changing rapidly\u2014and companies that want to scale need to rethink how they manage leads, technology, and call center morale. In our webinar \u201cInsights from the field: A fireside chat with&hellip;<\/p>\n","protected":false},"author":71,"featured_media":10968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[236,232,147,62],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-10963","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-services","tag-call-center","tag-home-services","tag-lead-generation","tag-leadconduit"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=10963"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/10963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/10968"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=10963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=10963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=10963"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=10963"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=10963"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=10963"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=10963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}