{"id":11262,"date":"2025-08-14T09:00:00","date_gmt":"2025-08-14T14:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2025-08-13T10:54:24","modified_gmt":"2025-08-13T15:54:24","slug":"improved-conversion-feedback-salesforce","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/improved-conversion-feedback-salesforce\/","title":{"rendered":"New feature: Improved Conversion Feedback for Salesforce users"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-1024x448.png\" alt=\"\" class=\"wp-image-11263\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-1024x448.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-300x131.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-768x336.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-1536x672.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/08\/Salesforce_conversions_blog-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Closing the loop between lead acquisition and revenue just got a whole lot easier.<\/p>\n\n\n\n<p>We\u2019re excited to announce the launch of <strong>Improved Conversion Feedback for Salesforce<\/strong>, designed to help ActiveProspect customers get deeper insights into lead performance right from their CRM.<\/p>\n\n\n\n<p>If you use Salesforce as your source of truth, <strong>this enhancement gives you<\/strong> a smarter, more flexible way to track conversions, evaluate lead sources, and optimize ROI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Conversion Feedback matters<\/h2>\n\n\n\n<p>Whether you&#8217;re buying leads, managing campaigns, or partnering with vendors, <strong>you need to know one thing: which leads actually convert.<\/strong><\/p>\n\n\n\n<p>Until now, mapping conversion outcomes back to your lead flows required manual exports, inconsistent logic, or limited data points. <strong>Our new integration enhancement changes that<\/strong>. Giving you automated, detailed conversion feedback directly from Salesforce.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s new<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Field-level flexibility<\/h3>\n\n\n\n<p>Go beyond a simple \u201cconverted\u201d status. Now you can map any Salesforce field, such as <strong>revenue, lead owner, opportunity stage, or source campaign,<\/strong> back into ActiveProspect. This means richer insights, smarter optimization, and cleaner reporting.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Unified configuration experience<\/h3>\n\n\n\n<p><strong>Salesforce delivery and conversion feedback are now configured together<\/strong> in our rich UI. It&#8217;s a streamlined setup that makes mapping and managing data easier than ever before.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customizable Conversion Sync Cadence<\/h3>\n\n\n\n<p>Choose how frequently we pull conversion data\u2014hourly, daily, or on your schedule. <strong>You stay in control<\/strong> of how fresh and responsive your reporting needs to be.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Full visibility from delivery to deal<\/h3>\n\n\n\n<p>With <a href=\"https:\/\/activeprospect.com\/leadconduit\/\">LeadConduit<\/a> Event IDs matched to Salesforce Lead IDs, <strong>every lead is traceable from acquisition to outcome.<\/strong> This gives you a complete picture of performance for every vendor, campaign, or traffic source.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What this means for you<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Smarter optimization<\/strong> \u2013 Prioritize lead sources that drive real outcomes<\/li>\n\n\n\n<li><strong>Faster feedback loops<\/strong> \u2013 Make informed adjustments in days, not weeks<\/li>\n\n\n\n<li><strong>Vendor accountability<\/strong> \u2013 Share conversion data with partners to drive performance and reduce disputes.<\/li>\n\n\n\n<li><strong>Stronger ROI visibility<\/strong> \u2013 Prove what\u2019s working, and cut what\u2019s not<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Get started now<\/h2>\n\n\n\n<p>Improved Conversion Feedback is now available to all ActiveProspect customers using Salesforce.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn how to enable it here: <a href=\"https:\/\/community.activeprospect.com\/posts\/5763887\">https:\/\/community.activeprospect.com\/posts\/5763887<\/a><\/li>\n\n\n\n<li>Talk to your CSM for a personalized walkthrough<\/li>\n<\/ul>\n\n\n\n<p>This feature is just the beginning. We\u2019re committed to helping you get more out of every lead, every campaign, and every data point.<\/p>\n\n\n\n<p class=\"has-text-align-center\"><strong>Got questions?<\/strong> We\u2019d love to hear your feedback or help you get started. Reach out to our team at support@activeprospect.com or through your ActiveProspect dashboard.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-188286093674\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:276.9453125px\" data-hubspot-wrapper-cta-id=\"188286093674\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJVfMOdBfAn0TF2UtM%2FPtLBTHpLK5QMdzCFs6agZPsN57E2g9Nk4uHDCTYxpvjKKrK%2F%2B7uvMWerZSBSFb7sZGahkSEuFLUUWxWqpyuI6UBBurvnOFTUl1gBELPeJmB84MVOF5t%2B6yr0bUSAbSV%2BNZWRQysMm0rSyZUvjiR6HxOlJMJDXcFLMF7R5w%3D%3D&#038;webInteractiveContentId=188286093674&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA_products2\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-188286093674.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Closing the loop between lead acquisition and revenue just got a whole lot easier. We\u2019re excited to announce the launch of Improved Conversion Feedback for Salesforce, designed to help ActiveProspect customers get deeper insights into&hellip;<\/p>\n","protected":false},"author":59,"featured_media":11264,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[136],"tags":[38,62],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-11262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-announcements","tag-activeprospect","tag-leadconduit"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11262","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/59"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=11262"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11262\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/11264"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=11262"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=11262"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=11262"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=11262"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=11262"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=11262"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=11262"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}