{"id":11493,"date":"2025-09-25T06:48:49","date_gmt":"2025-09-25T11:48:49","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2026-06-10T04:59:41","modified_gmt":"2026-06-10T09:59:41","slug":"the-future-of-insurance","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/the-future-of-insurance\/","title":{"rendered":"The future of Insurance: Using AI to drive growth and stay compliant"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-1024x448.png\" alt=\"\" class=\"wp-image-11494\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-1024x448.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-300x131.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-768x336.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-1536x672.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_blog-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Artificial intelligence is transforming nearly every sector, and insurance is no exception. In ActiveProspect\u2019s recent webinar, <a href=\"https:\/\/activeprospect.com\/resources\/useaitoreachandretainconsumers\/\">\u201cHow Insurance Carriers Use AI to Reach and Retain Consumers,\u201d<\/a> a panel of experts explored how Insurance carriers are leveraging AI to streamline operations, improve consumer engagement, and stay compliant in a complex regulatory environment.<\/p>\n\n\n\n<p>The discussion featured <strong>Matt Fraser<\/strong> (GM of Insurance at ActiveProspect), <strong>Brandon Debenham<\/strong> (Sales Leader at Liberate), and <strong>John Henson<\/strong> (Founder at Henson Legal), moderated by Andrew Bailey from ActiveProspect. Together, they unpacked <strong>how AI is reshaping lead generation, compliance, and retention strategies<\/strong>\u2014and what insurance carriers need to know to keep pace.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-196615439518\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:260px\" data-hubspot-wrapper-cta-id=\"196615439518\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLJPLsb1TgS9NRDLpDxaEYXifUKSVUIT6c9p%2BlgYRHtpBvYD%2Fea7Ifhq3nf3GPGe3gBwlm82injgTdFRhB6kseEnQwpmOzQtf3rmIEnW48DUnCI8Y%2Fw4PK%2BE6au6r3p2ad946fYkyMUrpDoJdV17lIHGTSi9kenu249Al1mnB%2FunLpl9A%2BBgNNrEdK9iOed%2FmwTC%2BlE6UvIiIbtTL4fS4Vl13mB%2FP4aT&#038;webInteractiveContentId=196615439518&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"playbutton_white\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-196615439518.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Key takeaways<\/h2>\n\n\n\n<p>Below are the main themes and takeaways from this insightful session:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI starts with easy wins<\/strong> \u2013 replacing outdated IVRs and streamlining claims intake.<\/li>\n\n\n\n<li><strong>Biggest value = full integration<\/strong> \u2013 AI completing back-end tasks like payments or policy changes.<\/li>\n\n\n\n<li><strong>Retention is a huge opportunity<\/strong> \u2013 faster service and personalization boost loyalty.<\/li>\n\n\n\n<li><strong>Compliance is critical<\/strong> \u2013 AI voice counts as \u201cartificial voice\u201d under TCPA, so update consent and disclosures.<\/li>\n\n\n\n<li><strong>Vet vendors carefully<\/strong> \u2013 check funding, data security, SOC 2\/HIPAA\/PCI compliance, and data usage policies.<\/li>\n\n\n\n<li><strong>Outbound AI = higher risk<\/strong> \u2013 stricter rules, need clear scripts and off-ramps to humans.<\/li>\n\n\n\n<li><strong>Train and monitor AI<\/strong> \u2013 treat it like a new employee, with testing and guardrails.<\/li>\n\n\n\n<li><strong>Offer off-ramps<\/strong> \u2013 let consumers opt out or reach a human agent mid-interaction.<\/li>\n\n\n\n<li><strong>Legacy systems are a hurdle<\/strong> \u2013 plan for latency and compatibility.<\/li>\n\n\n\n<li><strong>Act now to stay ahead<\/strong> \u2013 early adopters will be better prepared as tech and regulations evolve.<\/li>\n<\/ul>\n\n\n\n<p>Now let\u2019s dive deeper into the topics presented above.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI\u2019s expanding role in Insurance carriers\u2019 operations<\/h2>\n\n\n\n<p>One of the central themes was how <strong>AI is moving beyond hype to become a practical, revenue-driving tool<\/strong> for Insurance carriers. Brandon detailed how Liberate initially designed AI systems to handle claims intake, particularly during high-volume \u201ccatastrophe seasons\u201d in Florida. At the height of hurricane season, the platform was filing <strong>one claim every six seconds<\/strong>\u2014without human involvement.<\/p>\n\n\n\n<p>However, the team soon discovered a broader application: <strong>Replacing outdated IVR systems with AI-driven voice interactions<\/strong>. By triaging inbound calls and routing them to the correct department in real time, carriers reduced wait times, improved service quality, and gained valuable insights into why customers were calling.<\/p>\n\n\n\n<p>This shift shows how AI can start small\u2014solving a straightforward operational pain point\u2014and evolve into a strategic asset that enhances customer experience and organizational agility.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From IVR replacement to full integration<\/h2>\n\n\n\n<p>Panelists agreed that using AI to replace rigid IVR menus is an easy entry point for Insurance carriers. But the <strong>real long-term value comes from deep integrations<\/strong> with policy administration systems.<\/p>\n\n\n\n<p>Brandon explained that the \u201cmagic\u201d happens when AI systems can <strong>not only understand a customer\u2019s intent but also complete back-end tasks<\/strong>\u2014such as adding a vehicle to a policy or processing a payment\u2014directly within carrier systems. This creates a seamless experience for the consumer and significant efficiencies for carriers.<\/p>\n\n\n\n<p>Matt noted that while AI will not outperform a carrier\u2019s top-performing human agents, it can level-set performance across teams, eliminate bottlenecks, and scale service capacity infinitely\u2014especially critical during high-demand periods.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Compliance and risk mitigation: The non-negotiables<\/h2>\n\n\n\n<p>John, an attorney specializing in <a href=\"https:\/\/activeprospect.com\/glossary\/tcpa\/\">TCPA (Telephone Consumer Protection Act)<\/a> and AI compliance, underscored the legal and regulatory risks of AI adoption. In early 2024, the <a href=\"https:\/\/activeprospect.com\/glossary\/what-does-fcc-mean\/\">Federal Communications Commission (FCC)<\/a> clarified that <strong>AI-generated voice counts as \u201cartificial voice\u201d under the TCPA<\/strong>, placing it in the same regulated category as <a href=\"https:\/\/activeprospect.com\/blog\/what-is-a-robocall\/\">robocalls<\/a>. This means AI-driven calls must meet strict consent, disclosure, and <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-opt-out-requirements\/\">opt-out requirements<\/a>.<\/p>\n\n\n\n<p>Key compliance considerations discussed in the webinar included:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Consent language<\/strong>: Traditional lead form disclosures covering autodialers are not sufficient for AI-generated voice. <a href=\"https:\/\/activeprospect.com\/blog\/tcpa-language\/\">Consent language<\/a> must explicitly mention AI or artificial voice technology.<\/li>\n\n\n\n<li><strong>Required disclosures<\/strong>: AI-driven calls must include the caller\u2019s identity, a callback number, and an opt-out mechanism within the first two seconds of pickup.<\/li>\n\n\n\n<li><strong>Data security<\/strong>: Carriers should ensure their AI vendors adhere to standards such as SOC 2 Type II, HIPAA (if applicable), and PCI compliance for payment data.<\/li>\n\n\n\n<li><strong>Vendor risk<\/strong>: Carriers must vet AI providers carefully to avoid \u201cfly-by-night\u201d vendors who lack financial stability, compliance expertise, or secure data practices.A dedicated <a href=\"https:\/\/www.spellbook.com\/features\/review\" type=\"link\" id=\"https:\/\/www.spellbook.com\/features\/review\">contract review tool<\/a> helps legal and compliance teams spot risky clauses, data use issues, and missing protections before agreements are signed.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-1024x352.png\" alt=\"\" class=\"wp-image-11495\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-1024x352.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-300x103.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-768x264.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-1536x528.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote1-2048x704.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vendor selection: Moving past the hype<\/h2>\n\n\n\n<p>All three panelists reflected on the explosion of AI products at industry conferences in the past year. While many were \u201cpretty wrappers\u201d around existing technologies, the market is now maturing. <strong>Carriers are moving toward specialized <a href=\"https:\/\/nexos.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI platforms<\/a><\/strong> with deep use-case expertise rather than generic solutions.<\/p>\n\n\n\n<p>Practical tips for carriers evaluating AI vendors include:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Assess financial stability<\/strong>: Ask about funding, staffing, and long-term plans to ensure the vendor will still be around in a year.<\/li>\n\n\n\n<li><strong>Demand proof of compliance<\/strong>: Look for SOC 2 audits, HIPAA and PCI adherence, and single-tenant data storage. If PCI is in scope, confirm where card data would live in a U.S. environment, <a href=\"https:\/\/www.atlantic.net\/pci-compliant-hosting\/\" target=\"_blank\" rel=\"noreferrer noopener\">Atlantic Net\u2019s U.S. infrastructure<\/a>.<\/li>\n\n\n\n<li><strong>Understand the data lifecycle<\/strong>: Ask what data trained the model, what happens to your data after ingestion, and whether you retain access if the contract ends.<br><\/li>\n<\/ol>\n\n\n\n<p>By treating vendor selection as a compliance and operational decision\u2014not just a technology purchase\u2014carriers can reduce risk while reaping AI\u2019s benefits.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Outbound AI: The next frontier and its legal challenges<\/h2>\n\n\n\n<p>While inbound AI applications are relatively low-risk, <strong>outbound AI presents more regulatory hurdles<\/strong>. As John noted, the TCPA and <a href=\"https:\/\/activeprospect.com\/blog\/telemarketing-sales-rule-guide\/\">Telemarketing Sales Rule (TSR)<\/a> overlap but differ in key areas, creating gray zones for carriers.<\/p>\n\n\n\n<p>For outbound campaigns, carriers must ensure:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Explicit consumer consent<\/strong> for AI-generated calls.<\/li>\n\n\n\n<li><strong>Scripts and disclosures<\/strong> that comply with TCPA\/TSR requirements.<\/li>\n\n\n\n<li>Systems to <strong>recognize and honor revocations of consent<\/strong>\u2014even when expressed in nonstandard language.<\/li>\n\n\n\n<li><strong>Clear \u201coff-ramps\u201d<\/strong> to connect consumers with human agents upon request.<br><\/li>\n<\/ul>\n\n\n\n<p>The panel also touched on emerging state-level laws and the importance of anticipating future regulatory shifts when designing AI strategies.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI for retention: The unsung opportunity<\/h2>\n\n\n\n<p>While lead acquisition often dominates the conversation, the panel emphasized that <strong>retention is where AI can drive the biggest financial impact<\/strong>. By applying AI to service channels\u2014claims, billing, policy updates\u2014carriers can resolve requests faster, improve customer satisfaction, and ultimately boost retention.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-1024x352.png\" alt=\"\" class=\"wp-image-11496\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-1024x352.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-300x103.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-768x264.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-1536x528.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote2-2048x704.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>Brandon highlighted how AI sentiment analysis can detect consumer frustration mid-call and automatically escalate to a human agent, preserving the customer relationship. This kind of proactive service turns <strong>AI from a cost-saver into a loyalty-builder<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Integrating AI with legacy systems<\/h2>\n\n\n\n<p>One recurring challenge is integrating AI tools with carriers\u2019 older infrastructure. Many carrier APIs were built decades ago and may not support real-time response speeds required by AI. Panelists suggested that as carriers modernize their tech stacks, AI\u2019s potential will expand dramatically.<\/p>\n\n\n\n<p>This modernization trend extends beyond consumer-facing systems to distribution infrastructure, where carriers are replacing manual spreadsheets and legacy tools with platforms like <a href=\"https:\/\/www.producerflow.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Producerflow<\/a> to automate producer licensing, appointments, and compliance tracking across their agent networks.<\/p>\n\n\n\n<p>In the meantime, <strong>carriers adopting AI must plan for latency, data flow, and system compatibility<\/strong>. Strategic pilots and phased rollouts can help identify bottlenecks before full-scale deployment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pitfalls to avoid when implementing AI<\/h2>\n\n\n\n<p>The panel identified several common missteps that carriers should avoid:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Using old consent language<\/strong>: Update disclosures to reflect AI-specific outreach.<\/li>\n\n\n\n<li><strong>Underestimating training needs<\/strong>: Like a new employee, AI systems require time to be trained, tested, and optimized\u2014expect a 60\u2013120 day ramp-up.<\/li>\n\n\n\n<li><strong>Ignoring consumer off-ramps<\/strong>: Ensure your AI can detect \u201cstop\u201d or \u201cdo not call\u201d requests and seamlessly route to human agents.<\/li>\n\n\n\n<li><strong>Treating AI as plug-and-play<\/strong>: AI is a strategic capability, not a magic switch. Success requires ongoing monitoring, iteration, and compliance reviews.<\/li>\n<\/ul>\n\n\n\n<p>By addressing these pitfalls early, carriers can accelerate adoption while safeguarding their reputation and customer trust.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The bigger picture: AI\u2019s evolution in Insurance<\/h2>\n\n\n\n<p>As the webinar wrapped up, each panelist shared a forward-looking takeaway.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"352\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-1024x352.png\" alt=\"\" class=\"wp-image-11497\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-1024x352.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-300x103.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-768x264.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-1536x528.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Insurance_future_Quote3-2048x704.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>The consensus was clear: <strong>AI in Insurance is at an inflection point<\/strong>. Carriers that adopt thoughtfully\u2014balancing innovation with compliance\u2014will gain a decisive edge in both customer acquisition and retention.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Final thoughts<\/h2>\n\n\n\n<p>ActiveProspect\u2019s webinar underscored that AI is no longer a futuristic concept for Insurance carriers; it\u2019s a present-day tool with measurable impact. From replacing outdated IVRs to enabling real-time claims processing, <strong>AI is reshaping how carriers engage consumers and manage operations<\/strong>.<\/p>\n\n\n\n<p>Yet, success depends on more than just technology. Carriers must <strong>update consent language, vet vendors rigorously, and build guardrails to ensure compliance<\/strong>. Those that invest in the right infrastructure today will be positioned to offer faster, smarter, and more personalized service tomorrow.<\/p>\n\n\n\n<p>As the panelists repeatedly emphasized, the industry is still in the early innings. But by embracing AI now\u2014starting small, learning quickly, and scaling responsibly\u2014insurance carriers can <strong>future-proof their business and set a new standard for customer engagement<\/strong>.<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-188283262470\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:245.09375px\" data-hubspot-wrapper-cta-id=\"188283262470\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKB4Pc9KFOxx28ao%2Ffn14TnNCbY%2B%2FvuN7P4eZG1SoNEByFYnR9MAwmAUj8rfrGSDiGMkY7nb2Hab5OYK5R2HhLX3dBQinYy7QMB2XoThfmIakVHzHrRJlsC44boUpiODRKIx0w5KQzVeB3a37LxJeeUZ3uruEX6QB%2B%2Fe%2Buz4%2FiDtBhW5YxuGgKp%2BYQ%3D&#038;webInteractiveContentId=188283262470&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA_demo1\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-188283262470.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p><em>DISCLAIMER: This page and all related links are provided for general informational and educational purposes only and are not legal advice. ActiveProspect does not warrant or guarantee this information will provide you with legal protection or compliance. Please consult with your legal counsel for legal and compliance advice. You are responsible for using any ActiveProspect Services in a legally compliant manner pursuant to ActiveProspect\u2019s Terms of Service. Any quotes contained herein belong to the person(s) quoted and do not necessarily represent the views and\/or opinions of ActiveProspect.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Artificial intelligence is transforming nearly every sector, and insurance is no exception. In ActiveProspect\u2019s recent webinar, \u201cHow Insurance Carriers Use AI to Reach and Retain Consumers,\u201d a panel of experts explored how Insurance carriers are&hellip;<\/p>\n","protected":false},"author":71,"featured_media":11498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[276],"tags":[31,160,147,202],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-11493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-insurance","tag-compliance","tag-insurance","tag-lead-generation","tag-tcpa-compliance"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11493","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=11493"}],"version-history":[{"count":1,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11493\/revisions"}],"predecessor-version":[{"id":13061,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11493\/revisions\/13061"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/11498"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=11493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=11493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=11493"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=11493"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=11493"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=11493"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=11493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}