{"id":11505,"date":"2025-09-30T12:00:00","date_gmt":"2025-09-30T17:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2025-09-29T11:00:00","modified_gmt":"2025-09-29T16:00:00","slug":"introducing-company-profiles","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/introducing-company-profiles\/","title":{"rendered":"Introducing Company Profiles: Build credibility &amp; connections"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"448\" src=\"http:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-1024x448.png\" alt=\"\" class=\"wp-image-11506\" srcset=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-1024x448.png 1024w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-300x131.png 300w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-768x336.png 768w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-1536x672.png 1536w, https:\/\/activeprospect.com\/wp-content\/uploads\/2025\/09\/Reporting_LC_blog-1-2048x896.png 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p>In today\u2019s lead generation ecosystem, trust and transparency matter more than ever. Whether you\u2019re buying or selling, knowing who you\u2019re working with can make the difference between a lasting partnership and a missed opportunity.<\/p>\n\n\n\n<p>That\u2019s why we\u2019re excited to announce the release of Company Profiles in ActiveProspect. A new way to <strong>showcase your business, strengthen relationships, and unlock more opportunities<\/strong> with your partners.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Company Profiles?<\/h2>\n\n\n\n<p>Until now, buyers and sellers in ActiveProspect had limited visibility into their partners. Connections were functional, but they lacked the credibility-building context needed to foster stronger collaboration.<\/p>\n\n\n\n<p>With Company Profiles, you can now:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Share key company details<\/strong> (name, description, tenure on ActiveProspect).<\/li>\n\n\n\n<li><strong>Share which verticals you operate within<\/strong>; home services, insurance, etc.<\/li>\n\n\n\n<li><strong>Display the number of connections<\/strong>.<\/li>\n<\/ul>\n\n\n\n<p>This simple but powerful update creates a foundation of trust across the ActiveProspect ecosystem.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How it works<\/h2>\n\n\n\n<p>When you connect with a partner in ActiveProspect, you\u2019ll now be able to view their company profile.&nbsp;<\/p>\n\n\n\n<p>Profiles include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Company name<\/li>\n\n\n\n<li>Company description<\/li>\n\n\n\n<li>Account tenure (\u201cActiveProspect customer since\u2026\u201d)<\/li>\n\n\n\n<li>Lead verticals<\/li>\n\n\n\n<li>Number of connected partners<\/li>\n<\/ul>\n\n\n\n<p>And for your business, you\u2019ll be prompted to complete your own profile. Making sure you put your best foot forward with every partner you work with.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why it matters<\/h2>\n\n\n\n<p>Building a complete company profile isn\u2019t just about filling in fields. It\u2019s about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Credibility<\/strong> \u2013 Partners want to know they\u2019re working with a legitimate, transparent business.<\/li>\n\n\n\n<li><strong>Trust<\/strong> \u2013 Highlighting the number of connections made.<\/li>\n\n\n\n<li><strong>Opportunity<\/strong> \u2013 A strong profile makes you more attractive to potential partners.<\/li>\n<\/ul>\n\n\n\n<p>The more complete your profile, the stronger your position in the ActiveProspect network.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What\u2019s next<\/h2>\n\n\n\n<p>This is just the beginning. Company Profiles are the <strong>first step toward larger network features<\/strong>. Completing your profile now ensures you\u2019re ready to benefit from these future capabilities.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ready to build your profile?<\/h2>\n\n\n\n<p>If you\u2019re already an ActiveProspect customer, <a href=\"https:\/\/account.activeprospect.com\/profile\">log in and complete your profile today<\/a>.<\/p>\n\n\n\n<p>Not on ActiveProspect yet? <strong>Now is the perfect time to get started<\/strong>.\u00a0<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-188283262470\"\n  style=\"max-width:100%; max-height:100%; width:700px;height:245.09375px\" data-hubspot-wrapper-cta-id=\"188283262470\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLIEg%2BOBBk7BD9c8BZVBccj80B0L5mMlFrxlPAdoVRkTqDrIc7xFugpMb14yVtUvHAhfV3nL2XIUgNjj9pOpvrJbFDds5oq1NaSDxSQqzJl8%2Bkdsy5mDOY2pCIU7SoMWpC4QYs0zDUkheeKa%2Bsr1bDUwSwLp0uCMbfbLCI%2F%2Bm0%2FUrj8YyPbomSv6H14%3D&#038;webInteractiveContentId=188283262470&#038;portalId=47215574\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"CTA_demo1\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/47215574\/interactive-188283262470.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s lead generation ecosystem, trust and transparency matter more than ever. Whether you\u2019re buying or selling, knowing who you\u2019re working with can make the difference between a lasting partnership and a missed opportunity. That\u2019s&hellip;<\/p>\n","protected":false},"author":71,"featured_media":11507,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[336],"tags":[38,148,147,62],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-11505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product","tag-activeprospect","tag-lead-acquisition","tag-lead-generation","tag-leadconduit"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11505","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=11505"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/11505\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/11507"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=11505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=11505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=11505"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=11505"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=11505"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=11505"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=11505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}