{"id":11939,"date":"2026-01-22T08:58:16","date_gmt":"2026-01-22T14:58:16","guid":{"rendered":"https:\/\/activeprospect.com\/?page_id=11939"},"modified":"2026-04-21T14:25:28","modified_gmt":"2026-04-21T19:25:28","slug":"publishers","status":"publish","type":"page","link":"https:\/\/activeprospect.com\/partners\/publishers\/","title":{"rendered":"Become a Certified ActiveProspect Publisher"},"content":{"rendered":"\n\n\t<p><strong>ACTIVEPROSPECT PUBLISHER PARTNER PROGRAM<\/strong><\/p>\n<h1>\n\t\t\tBecome a Certified Publisher Partner\t<\/h1>\n\t<p>Join ActiveProspect&#8217;s Publisher Partner Program and accelerate your growth with access to our expanding ecosystem of buyers, high-intent referrals, and dedicated support-built to help you scale your business with confidence. Certified Publisher Partners receive priority access to our growing buyer network.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/1_Hero_D.jpg\" alt=\"1_Hero_D\" itemprop=\"image\" title=\"1_Hero_D\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n<h2>\n\t\t\tWhy become a Certified Publisher Partner\t<\/h2>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/8_Icon_Partner_Page.png\" alt=\"8_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"8_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Certification badge<\/strong><\/p>\n\t<p>Certified ActiveProspect Publisher status, including an official badge<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/9_Icon_Partner_Page.png\" alt=\"9_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"9_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Co-marketing activities<\/strong><\/p>\n\t<p>Webinars, case studies, blogs, and sponsored events<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/11_Icon_Partner_Page.png\" alt=\"11_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"11_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Personalized support<\/strong><\/p>\n\t<p>Dedicated support with an assigned Partner Manager<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/7_Icon_Partner_Page.png\" alt=\"7_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"7_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Warm referrals to buyers<\/strong><\/p>\n\t<p>Via account mapping and lead exchange sessions<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/10_Icon_Partner_Page.png\" alt=\"10_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"10_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Co-branded events<\/strong><\/p>\n\t<p>Event sponsorships and co-hosted dinners<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/12_Icon_Partner_Page.png\" alt=\"12_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"12_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Buyer exposure<\/strong><\/p>\n\t<p>Featured in our directory with visibility to 1000+ buyers<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"https:\/\/activeprospect.com\/wp-content\/uploads\/2026\/01\/13_Icon_Partner_Page.png\" alt=\"13_Icon_Partner_Page\" itemprop=\"image\" height=\"601\" width=\"600\" title=\"13_Icon_Partner_Page\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n\t<p><strong>Sales enablement<\/strong><\/p>\n\t<p>Guidance for Sales and CS teams on business recommendations<\/p>\n\t<p>&#8220;Joining the program has increased our visibility with quality buyers and helped position us as a trusted provider.&#8221;<\/p>\nBrian Hafer | Executive VP of Activation<br \/>\n<strong>BuyerLink<\/strong>\n<h2>\n\t\t\tAre you a good fit?\t<\/h2>\n\t<p>What we look for in a potential Certified Publisher Partner<\/p>\n\t<!DOCTYPE html>\n<ul>\n<li>Generate first-party leads, or manage consent-based leads<\/li>\n<li>Generate opt-in leads with prior express written consent for your buyers (TCPA)<\/li>\n<li>Operate in the Home Services, Insurance, Financial, Legal, Education, or other vertical<\/li>\n<li>Have a reliable volume of leads and accept rejections<\/li>\n<\/ul>\n<h2>\n\t\t\tWe do better when you do better\t<\/h2>\n\t<p>Access to a trusted network of buyers boosts publisher credibility and opens the door to higher-quality partnerships. Being part of an established ecosystem helps publishers build trust faster, increase demand for their leads, and grow with confidence.<\/p>\n\t\t\t\t<img decoding=\"async\" src=\"http:\/\/activeprospect.com\/wp-content\/uploads\/2026\/02\/15_Graphic-scaled.png\" alt=\"15_Graphic\" itemprop=\"image\" title=\"15_Graphic\" onerror=\"this.style.display='none'\" loading=\"lazy\" \/>\n<h2>\n\t\t\tJoin ActiveProspect&#8217;s Publisher Partner Program\t<\/h2>\n\t\t\t<a href=\"https:\/\/activeprospect.com\/partner-form\/\" target=\"_self\">\n\t\t\t\t\t\t\tApply now\n\t\t\t\t\t<\/a>\n<h2>\n\t\t\tFAQs\t<\/h2>\n\t\t\t\t\t<a href=\"#\"  id=\"fl-accordion--label-0\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-0\">Can ActiveProspect help increase conversion rates?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-0\"  tabindex=\"0\"><i title=\"Expand\">Expand<\/i><\/a>\n\t\t\t\t\t<p>Yes. ActiveProspect can help buyers convert more of the leads you deliver, which strengthens buyer relationships, supports higher long-term volume, and reduces unnecessary disputes.<\/p>\n<p>Tools like TrustedForm and LeadConduit help prove lead legitimacy, minimize false rejections, and give buyers the confidence to scale their spend with you.<\/p>\n<p>When buyers see better performance and cleaner traffic, they invest more. That results in:<\/p>\n<ul>\n<li aria-level=\"1\">Fewer quality-related back-and-forths<\/li>\n<li aria-level=\"1\">Stronger trust between publishers and buyers<\/li>\n<li aria-level=\"1\">More stable, predictable revenue<\/li>\n<li aria-level=\"1\">Greater opportunities for long-term, high-volume partnerships<\/li>\n<\/ul>\n<p>Our goal is to help both sides succeed-and higher buyer conversion directly benefits the publishers who deliver quality traffic.<\/p>\n<p>&nbsp;<\/p>\n\t\t\t\t\t<a href=\"#\"  id=\"fl-accordion--label-1\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-1\">Is there a cost associated with joining the program?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-1\"  tabindex=\"0\"><i title=\"Expand\">Expand<\/i><\/a>\n\t\t\t\t\t<p>No. There is no fee to join the Publisher Partner Program or be listed in the Publisher Directory. The only requirement is that publishers must meet the eligibility criteria to maintain a trusted ecosystem. All program benefits-including visibility, introductions, and co-marketing-are offered at no cost and vary by tier.<\/p>\n\t\t\t\t\t<a href=\"#\"  id=\"fl-accordion--label-2\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-2\">I want more leads. How does the referral process work?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-2\"  tabindex=\"0\"><i title=\"Expand\">Expand<\/i><\/a>\n\t\t\t\t\t<p>Buyers browse the Publisher Directory, find your profile, and click &#8220;Request Introduction.&#8221;<\/p>\n<p>ActiveProspect receives the request, reviews it, and sends an introduction email connecting the buyer directly with you. From there, you take the conversation, negotiate terms, and run your normal sales process. It&#8217;s a warm, high-intent lead with zero friction.<\/p>\n\t\t\t\t\t<a href=\"#\"  id=\"fl-accordion--label-3\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-3\">What are the requirements to join the program?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-3\"  tabindex=\"0\"><i title=\"Expand\">Expand<\/i><\/a>\n\t\t\t\t\t<p>To keep our program trusted and high-quality, publishers must meet the following criteria:<\/p>\n<strong>Confirm ownership of all of your domains<\/strong><br \/>\nYou must verify the domains you are producing leads from within the AP Platform\n<strong>Issuing TrustedForm Certificates<\/strong><br \/>\nYou must actively generate TrustedForm Certificates on your verified domain(s). This shows buyers that your traffic is transparent and compliant.\n<strong>3+ connections via the ActiveProspect platform<\/strong><br \/>\nYou should have at least three buyer connections with active lead flow on the ActiveProspect platform. This verifies that you are an active, operating publisher.\n<strong>Complete all required fields in your Company Profile<\/strong><br \/>\nYou must complete your company profile so buyers can view your business and understand the types of leads you produce.\n<strong>Ongoing compliance<\/strong><br \/>\nIf any requirement is no longer met, we&#8217;ll notify you and give a short grace period to resolve it before temporarily removing you from the program.\n\t\t\t\t\t<a href=\"#\"  id=\"fl-accordion--label-4\" tabindex=\"0\" aria-controls=\"fl-accordion--panel-4\">How does tiering work?<\/a>\n\t\t\t\t\t\t\t\t\t\t\t<a href=\"#\" id=\"fl-accordion--icon-4\"  tabindex=\"0\"><i title=\"Expand\">Expand<\/i><\/a>\n\t\t\t\t\t<p>Tiering reflects your engagement, quality, and performance within the program. Higher tiers unlock better visibility, enhanced directory placement, co-marketing opportunities, and additional benefits. Tiers are determined by quality and your overall performance in partnering with ActiveProspect. Tiering is reviewed regularly to ensure fairness as the ecosystem grows.<\/p>\n<p>Learn more about <a href=\"https:\/\/support.activeprospect.com\/hc\/en-us\/articles\/46917510788116-Publisher-Partner-Program-Tier-Framework\">how the Publisher Partner Program Tiering works<\/a><\/p>\n\n","protected":false},"excerpt":{"rendered":"<p>ACTIVEPROSPECT PUBLISHER PARTNER PROGRAM Become a Certified Publisher Partner Join ActiveProspect&#8217;s Publisher Partner Program and accelerate your growth with access to our expanding ecosystem of buyers, high-intent referrals, and dedicated support-built to help you scale&hellip;<\/p>\n","protected":false},"author":42,"featured_media":12673,"parent":12462,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"template-beaver-builder-template.php","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-11939","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/pages\/11939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/42"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=11939"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/pages\/11939\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/pages\/12462"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/12673"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=11939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}