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Growing demand for clean energy, solar tax credits, the promise of lower utility bills, and declining hardware costs have contributed to a 10-year boom in the solar industry that\u2019s exploded in a sunburst of growth at nearly 50% annually. <\/span><\/p>\n There\u2019s a lot of potential business out there!\u00a0 <\/span>Which means there\u2019s also a lot of competition. And to be competitive, companies in the solar residential market need to corner the best leads. <\/span><\/p>\n Whether your company buys leads or generates them in-house, the primary objective for solar telemarketing agents is to find potential buyers who meet your established criteria [for example, amount of sun exposure, roof suitability, and credit worthiness, etc.]. <\/span><\/p>\n Equipment and labor costs are relatively similar across the board for solar companies, which means the real competition comes down to customer acquisition. <\/span><\/p>\n When 46% of Americans polled say they\u2019re considering solar panels for their home, you know you\u2019ve got a hungry market. The question is, who\u2019s going to feed it. <\/span><\/p>\n The answer is, whoever gets there first. The second answer is whoever gets the most qualified leads on the phone and converts them. <\/span><\/p>\n It doesn\u2019t matter if your call center is cold calling to generate leads, or calling leads from a qualified list, you have to move through a massive quantity of data, as quickly as you can, and you have to be efficient about it. <\/span><\/p>\n To be a player in the game, you need to drive efficiencies for your leads, your agents, and your management team. That\u2019s where your solar dialer<\/span><\/a> comes in. <\/span><\/p>\n The success of your telemarketing efforts\u2014of your entire solar business\u2014depends on the power, capabilities, and flexibility of your call center software. The automated power of a predictive dialer<\/span><\/a> will dramatically improve your campaign productivity and effectiveness.<\/span><\/p>\n Don\u2019t focus solely on your cost per lead. You need to look at the entire picture. Your real focus should be on understanding your true CPA, or cost per acquisition. <\/span><\/p>\n The trick is to be able to get a quick read on how lists (or lead vendors) are performing. If you can get real-time insight into the CPA being delivered by a list or list vendor, then you can make smart, metric-driven decisions.\u00a0 <\/span>If it\u2019s sorely underperforming, you can choose to pull that list and stop wasting more agent time on it.\u00a0 <\/span>Or if you\u2019re getting great results, then you\u2019ll be in a position to purchase more leads from the same list\/list vendor.\u00a0<\/span><\/p>\n To do this, you\u2019ll need access to real-time analytics. When you know your true CPA and implement smart dialing strategies, your solar cold call<\/a> center will improve lead efficiency<\/span><\/a>. This will translate to increased ROI<\/span><\/p>\n Yes, you\u2019ll pay more for quality data. Especially in today\u2019s highly regulated world where compliant data is more expensive. Quality is key in lead generation, and nothing beats obtaining high conversion solar leads<\/a>. To ensure that your telemarketing agents are making the most of their outreach, consider buying exclusive solar leads like those offered by top-tier providers. This guarantees better data quality and higher conversion rates, ultimately driving economic success.<\/span><\/p>\n But if you buy higher quality [more expensive] leads for your solar company\u2019s outbound sales, you can make back the extra cost by converting more leads. <\/span><\/p>\n The best dialer on the planet won\u2019t help you if your agents are calling from a bad list. Your staffing costs just go up, morale goes down, and the savings on the cheaper lists you bought are void, AND, you don\u2019t have the revenue expected from your list purchase. <\/span><\/p>\n Likewise, the best list on the planet won\u2019t help if the script your agents are using isn\u2019t effective. Make sure you have sales scripts<\/span><\/a> that get results and your software gives you the automation of dynamic scripting<\/span><\/a>. Outbound call centers convert more leads when their agents know the right thing to say at the right time.<\/span><\/p>\n With the right persistent efforts, over time solar companies can naturally develop a flow of interested solar prospects reaching out to them directly. The lead just knocked on your door.<\/span><\/p>\n Rather than only dialing out, fingers crossed you\u2019ll find leads that maybe might be even a little bit interested in PV on their roof, once you develop your inbound flow, your success rate and profitability will dramatically improve.<\/span><\/p>\n As solar consultant Erik Curren says, \u201cthe day may come when you can start to cut back on buying lists and eventually generate all your solar leads in-house. With better leads, your conversion rate will rise and you\u2019ll sell more solar.\u201d<\/span><\/p>\n The point is, residential solar companies need to take other actions to improve lead generation by leveraging digital marketing that builds an online presence and uses ad campaigns to attract prospective solar panel customers. You need to enhance the SEO of your website, blog posts, and social media to elevate your search engine ranking for solar energy. <\/span><\/p>\n Good Data + Powerful Dialer = Strong Lead Conversion.<\/span><\/p>\n And that\u2019s the formula for solar lead generation success. Soak up the rays!<\/span><\/p>\n This blog was originally published by Convoso. To view the original post, click here<\/a>.<\/em><\/p>\n Convoso\u2019s cloud-based solar dialer<\/span><\/a> dramatically improves contact rates and boosts ROI for telesales contact centers by converting leads faster, while supporting TCPA compliance<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" How solar-focused call centers can drive lead generation and conversions Growing demand for clean energy, solar tax credits, the promise of lower utility bills, and declining hardware costs have contributed to a 10-year boom in…<\/p>\n","protected":false},"author":6,"featured_media":3498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[232,246,156],"ap-post-type":[],"ap-post-industry":[307],"ap-post-product":[],"ap-post-topic":[],"class_list":["post-3496","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-home-services","tag-home-services","tag-lead-gen","tag-solar"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/3496","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=3496"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/3496\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/3498"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=3496"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=3496"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=3496"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=3496"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=3496"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=3496"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=3496"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}Lead generation is the make or break for solar sales <\/span><\/h3>\n
The most common ways for solar companies to capture prospective panel buyers: <\/span><\/h5>\n
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Who\u2019s on first<\/span><\/h3>\n
To Be COMPETITIVE in Solar, Contact More and Convert Faster<\/span><\/h3>\n
To increase your company\u2019s bite out of the solar market, here are 5 ways to convert leads faster: <\/span><\/h3>\n
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Tracking the costs of your leads<\/span><\/h3>\n
Quality leads save you money<\/span><\/h3>\n
Generating leads on the web with inbound marketing<\/span><\/h3>\n
Let the sun shine in<\/span><\/h3>\n
About Convoso<\/span><\/h3>\n