{"id":4997,"date":"2021-11-08T12:17:30","date_gmt":"2021-11-08T18:17:30","guid":{"rendered":"https:\/\/activeprospect.com\/?p=4997"},"modified":"2024-08-06T13:56:53","modified_gmt":"2024-08-06T18:56:53","slug":"how-insurers-can-verify-leads-website-of-origin","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/how-insurers-can-verify-leads-website-of-origin\/","title":{"rendered":"How Insurers Can Verify a Lead’s Website of Origin"},"content":{"rendered":"

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If you\u2019re an insurance carrier, do you know where the data leads you\u2019re purchasing are being generated? Does the Centers for Medicare & Medicaid Services (CMS) require you to document where these consumer leads are coming from?<\/span><\/p>\n

For insurers who abide by CMS marketing regulations, verifying a lead\u2019s website of origin is no longer optional. In the words of CMS, \u201c[Insurers] are responsible for first tier, downstream or related entities\u2019 (FDRs) adherence to all terms and conditions of the organization\u2019s contract with CMS, including compliance with all applicable Medicare laws and regulations, when acting on the plan\u2019s behalf… <\/span>This requires FDRs to identify the origin of the enrollment lead.<\/span><\/i>\u201d <\/span><\/p>\n

Luckily, <\/span>you can now document exactly where and when your leads were generated with our <\/span>TrustedForm<\/span><\/a> tool! <\/span><\/p>\n

The TrustedForm Script lives on thousands of web forms globally and tracks the consumer’s interaction with the web form, while capturing event level data points. This means that with TrustedForm, you can accurately capture the domain for every individual lead that enters your system \u2014 and no longer have to rely on your downstream to pass you information about where your lead was generated. Since TrustedForm collects your first-party data, you can easily identify the website of origin without relying on anyone else!  <\/span><\/p>\n

If you\u2019re not familiar with it, TrustedForm is the industry standard for documenting consent and certifying the authenticity of internet leads. While many businesses across industries use TrustedForm to prove consumer consent and remain compliant with the Telephone Consumer Protection Act (TCPA), all too many are unaware that TrustedForm data offers far more than just this compliance! <\/span><\/p>\n

Every lead documented via TrustedForm also gathers valuable information about the lead generating event itself. Information like:<\/span><\/p>\n