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This guest post<\/a> is courtesy of our partners at Drips, the Conversational Outreach Platform<\/a>. The Drips Conversational AI Platform has over 1,000,000+ humanized engagements per day and is backed by a team of conversational outreach experts dedicated to helping\u00a0 you achieve your unique business objectives.\u00a0<\/em><\/p>\n If you\u2019re in the telecommunications loop, you’ve likely heard about 10DLC TCR. (Wow, our industry really loves acronyms, don\u2019t we?) The resulting changes will significantly impact the way your SMS campaigns work.<\/p>\n Let\u2019s take a look at what\u2019s changed and why.<\/p>\n 10 Digit Long Code (10DLC) is the sanctioned standard for A2P text messaging utilizing a traditional 10-digit phone number. Although similar to the existing long code, 10DLC is a reliable messaging channel with throughput levels suitable for SMS campaigns and is sanctioned by mobile operators. In addition to messaging, 10DLC supports voice calls on the same number used for Commercial SMS.<\/p>\n The Campaign Registry (TCR) is the registration body for all A2P 10DLC messaging campaigns. TCR works with North American mobile operators and companies in the messaging business to register Application-to-Person (A2P) text messaging Campaigns.<\/p>\n The registry supports a sanctioned A2P 10 Digit Long Code text messaging campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to offer a more reliable and predictable messaging service for Campaign Service Providers (CSPs) and brands. Vetting through TCR\u2019s external partners represents a more detailed review of the brand focusing on its reputation in the messaging space. The result is a 0-100 score that will place the brand in one of the available Carrier Tiers.<\/p>\n The Vetting Score, which can be obtained through TCR or imported, refers to a more profound series of checks which include the reputation in the messaging ecosystem of the brand you submitted.<\/p>\n They are not, though they have the same mission: to introduce transparency to stop robo spam and scam calls and messages.<\/p>\n If 10DLC sounds very similar to STIR\/SHAKEN, you\u2019re not wrong. However, there is one key difference: 10DLC focuses on the brand and the campaigns that a company wants to execute (the use cases). This includes looking at the legitimacy of the business, the outgoing messages, and whether that brand has processes for handling Opt-in\/Opt-Out by consumers.<\/p>\n Conversely, STIR\/SHAKEN is a simpler binary process or protocol that \u201csigns\u201d phone calls as legitimate. One of the purposes of STIR\/SHAKEN is to combat fake or spoofed robocalls by assigning a \u201ctoken\u201d to a phone number. The absence of a legitimate token tells the carrier, provider, or device that the phone number may not be legitimate.<\/p>\n In short, 10DLC TCR is like a \u201cVerified\u201d status on Twitter for brands and campaigns\u2014it shows that the messages sent from your campaign are legitimate. Validating your messages are from a real company, STIR\/SHAKEN validates the caller is real and owns the phone number.<\/p>\n While new regulations may seem confusing, bothersome, or even annoying, this update may positively impact your campaigns. Carriers have visibility into the \u201cwho\u201d and \u201cwhat\u201d of each messaging campaign which allows them, in turn, to provide a better quality of service for 10DLC messaging. That means brands can have confidence knowing that they are using an officially sanctioned messaging channel and may benefit from better service for their messaging campaigns.<\/p>\n There\u2019s good news for Drips partners, though \u2014 although the changes and pivots to 10DLC have happened quickly, Drips was prepared, and our team has already developed solutions to cause as little friction to campaigns as possible.<\/p>\n Drips has always ensured that we are a partner to our clients. This change is simply another opportunity for us to help our clients navigate our quickly changing industry.<\/p>\n Want more information on Drips, 10DLC, or how to integrate Drips within your existing LeadConduit account?<\/p>\nWhat is 10 DLC Campaign Registry?<\/h2>\n
Isn\u2019t This the Same as STIR\/SHAKEN?<\/h2>\n
SMS Deliverability Impact<\/h2>\n