{"id":6612,"date":"2025-05-23T04:02:00","date_gmt":"2025-05-23T09:02:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2025-05-20T07:31:37","modified_gmt":"2025-05-20T12:31:37","slug":"trustedform-certificates-lead-matching","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/trustedform-certificates-lead-matching\/","title":{"rendered":"Make sure your TrustedForm Certificates match your leads"},"content":{"rendered":"\n
\"TrustedForm<\/figure>\n\n\n\n

If you are buying TrustedForm Certified leads, you understand the importance of independent lead certification. The TrustedForm Certificate provides confidence about the authenticity of the lead as well as the required documentation for prior express written consent<\/a> to comply with the Telephone Consumer Protection Act (TCPA). <\/p>\n\n\n\n

However, how do you know if that certificate corresponds to that lead?  How do you know that the lead data you received was the same information that was submitted by the consumer in the form? <\/p>\n\n\n\n

Why does lead matching matter?<\/h2>\n\n\n\n

If the certificate doesn\u2019t match the lead you just purchased, you could be the victim of lead fraud<\/a>, where a lead vendor misrepresents how they generated a lead. While the obvious consequence of this is that you are probably buying a worthless lead, there are also much more serious consequences. <\/p>\n\n\n\n

If the certificate<\/a> doesn\u2019t match the lead, you also don\u2019t have consent documentation for that lead. This means you could be liable under the TCPA for calling on that lead. That exact scenario has played out in some court cases<\/a>. <\/p>\n\n\n\n

Per Attorney Eric Troutman on TCPAWorld.com<\/a>, \u201cThe fascinating thing, of course, is to see how a single downstream affiliate\u2026can get everyone in the funnel in huge trouble.\u201d<\/p>\n\n\n\n

Obviously, this is a situation you want to avoid. So, how do you protect yourself from this happening?  Fortunately, there is a simple solution \u2013 automatically validate that the certificate matches the lead using our lead matching feature<\/a>. <\/p>\n\n\n\n

TrustedForm Lead Matching<\/h2>\n\n\n\n

TrustedForm Lead Matching<\/strong> is a built-in feature that validates whether a lead’s contact information\u2014specifically their phone number or email address\u2014matches what was entered during the original form submission. This match is made using secure SHA1 hashes of the data, ensuring privacy and accuracy.<\/p>\n\n\n\n

How it works:<\/h3>\n\n\n\n