{"id":7110,"date":"2023-09-26T02:42:13","date_gmt":"2023-09-26T07:42:13","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2024-08-05T16:31:19","modified_gmt":"2024-08-05T21:31:19","slug":"add-on-spotlight-experian","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/add-on-spotlight-experian\/","title":{"rendered":"Add-on spotlight: Experian"},"content":{"rendered":"
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As a marketer, you understand the importance of capturing quality leads and continuously optimizing your lead flows to ensure maximum conversion rate<\/strong>. However, it can be challenging to append crucial and valuable demographic and property data to your leads. This is where Experian comes in.<\/p>\n\n\n\n

In this blog post, we will explore the benefits of using Experian and see how integrating it with LeadConduit can help you optimize and enhance your lead flows.<\/p>\n\n\n\n

What is Experian?<\/h2>\n\n\n
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Experian<\/a> is a data solution that provides access to valuable information about individuals<\/strong> and their properties by combining data from reliable sources, public records, and modeled data, providing you with a more comprehensive understanding of your leads.<\/p>\n\n\n\n

Some of the data fields you can append with Experian include income, home ownership, credit score, property value, and more<\/strong>. When you append this data to your lead records, you can gain a better understanding of your audience and their specific needs, and use that information to optimize your lead generation and follow-up efforts.<\/p>\n\n\n\n

Why you should add Experian to your marketing strategy<\/h2>\n\n\n\n

Experian offers numerous benefits that make it an important data solution for marketers<\/strong> buying leads from third-parties or generating leads from their own sites.<\/p>\n\n\n\n

Append demographic data<\/h3>\n\n\n\n

Experian allows you to obtain access to valuable data like age, gender, marital status, household size, and income levels<\/strong>. This demographic data allows you to segment your leads and personalize your campaigns to target the right audience.<\/p>\n\n\n\n

Append property data<\/h3>\n\n\n\n

Experian allows you to append valuable property data that includes the home value, property type, mortgage data, and much more. This comprehensive data can help you sort and target leads by geographic regions, cities, or even neighborhoods<\/strong>.<\/p>\n\n\n\n

Identify lead fraud<\/h3>\n\n\n\n

Experian identifies and flags fraudulent leads<\/strong> during the lead acquisition process. For example, when a prospect enters their information in your forms, the tool uncovers discrepancies in data that indicate fraudulent or fake entries.<\/p>\n\n\n\n

Improve data accuracy and quality<\/h3>\n\n\n\n

Experian\u2019s data is highly accurate and is regularly updated to ensure the information you receive is reliable and trustworthy. The platform eliminates the need to manually append data, thus reducing errors and providing high-quality information<\/strong>.<\/p>\n\n\n\n

Increase conversion rate<\/h3>\n\n\n\n

With valuable demographic and property data at your fingertips, you can segment your leads based on specific criteria, and create personalized marketing campaigns designed to resonate with each segment<\/strong>. This approach can be especially useful for direct mail campaigns, where personalized messaging can significantly improve conversion rates.<\/p>\n\n\n\n

Enhance lead flows with LeadConduit add-ons<\/h2>\n\n\n\n

Experian<\/a> is ready-to-use and directly available within the LeadConduit platform<\/a> as an add-on that you can purchase to further enhance the performance of your lead flows<\/strong>.<\/p>\n\n\n\n

Integrating Experian with LeadConduit allows you to automatically append the data to your lead records in real time<\/strong>. LeadConduit works by consolidating and verifying lead data from various sources, and when integrated with Experian, it can automatically append the necessary fields to your lead records. This integration can help optimize your lead acquisition process<\/strong>, and provide you with a more targeted and comprehensive view of your leads.<\/p>\n\n\n\n

With LeadConduit add-ons<\/a>, you get to:<\/p>\n\n\n\n