{"id":7474,"date":"2023-11-20T07:23:39","date_gmt":"2023-11-20T13:23:39","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2026-01-08T13:42:39","modified_gmt":"2026-01-08T19:42:39","slug":"insidecbm-20231116","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/insidecbm-20231116\/","title":{"rendered":"InsideCBM: Your go-to resource for consent-based marketing"},"content":{"rendered":"\n
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As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI<\/strong>. Join us on this exciting journey to uncover the potential of consent-based marketing for your business.<\/p>\n\n\n\n

Welcome aboard InsideCBM<\/em>!<\/p>\n\n\n\n

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<\/p>\nBlog buzz<\/cite><\/blockquote>\n\n\n

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The ultimate TCPA consent guide<\/h2>\n\n\n\n

Complying with the TCPA is vital to keep your business running smoothly. However, compliance can be difficult to keep up with. Discover TCPA disclosure requirements and how to get TCPA express written consent. Keep reading<\/strong><\/a>.<\/p>\n\n\n\n

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Marketing automation examples to boost your strategy<\/h2>\n\n\n\n

Marketing automation helps save time and resources, while also improving campaigns\u2019 effectiveness. Discover five marketing automation examples to help you implement this approach into your own strategy. <\/a>Continue on LeadsBridge<\/strong><\/a>.<\/p>\n\n\n\n

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<\/div>\nHeads up<\/cite><\/blockquote>\n\n\n\n

TCPA cases are on the rise!<\/h2>\n\n\n\n

“The total number of TCPA cases filed increased 98.2%<\/strong> from April 2023, an increase of 79.2% compared to May of last year, and represents a year to date gain of 17.6%.” Learn more<\/strong><\/a>.<\/p>\n\n\n\n

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<\/div>\nTrending topics<\/cite><\/blockquote>\n\n\n\n

ZeroRisk Cases\u00ae revolutionizes mass tort lead generation<\/h2>\n\n\n\n

Fake leads pose a significant threat to the integrity of the legal system. Ensuring that call centers use ethical methods to generate leads is critical to preserving the credibility of law firms. Learn how to avoid fake leads and mitigate the associated risks. Continue on Digital Journal<\/strong><\/a>.<\/p>\n\n\n\n

\u201cMini-TCPAs\u201d carry a big bite and present potential oversized risks<\/h2>\n\n\n\n

The list of states with new or amended telemarketing statutes, known as \u201cmini-TCPAs,\u201d is growing. Given that more states will likely embrace this trend, businesses that contact consumers via phone or text should stay abreast of changes in state telemarketing laws. Continue on Eversheds Sutherland<\/strong><\/a>.<\/p>\n\n\n\n

Upskilling with analytics and AI automation for more data-driven results<\/h2>\n\n\n\n

To remain agile, marketing teams should embrace a culture of \u201cupskilling\u201d and automation to shape marketers into the data analytics aficionados that businesses sorely need. Find some upskilling best practices to build a data-literate, modern marketing team. Continue on Martech Series<\/strong><\/a>.<\/p>\n\n\n\n

Unleashing the potential of curiosity for explosive business growth<\/h2>\n\n\n\n

For businesses that are hungry for robust growth, harnessing the potential of technology is not just an option; it\u2019s a survival strategy. The winning formula? Revitalizing ancient systems and phasing out obsolete tools and workflows. See how to stay competitive. Continue on Forbes<\/strong><\/a>.<\/p>\n\n\n\n

Navigating compliance in financial services to stay ahead of auditors<\/h2>\n\n\n\n

Financial services face copious regulations, especially surrounding network compliance and how to retain it. See how financial services network teams can evolve their security approaches while simultaneously meeting security regulations. Continue on Payments Journal<\/strong><\/a>.<\/p>\n\n\n\n

The FTC updated the social media influencer marketing guidelines<\/h2>\n\n\n\n

The Federal Trade Commission recently updated its Guides Concerning the Use of Endorsements and Testimonials in Advertising. It hasn\u2019t been updated since 2009, before TikTok even existed and Facebook was still new. See what\u2019s changing and how to adapt. Continue on The National Law Review<\/strong><\/a>.<\/p>\n\n\n\n

Use AI to turn your calls into a competitive advantage<\/h2>\n\n\n\n

AI includes explosive advancements in the realm of conversation intelligence (CI). CI can expose valuable insights hidden in phone calls and even automate the process of qualifying and scoring leads. Learn how to use AI to gain a competitive edge. Continue on Search Engine Land<\/strong><\/a>.<\/p>\n\n\n\n

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<\/div>\nWord of the week<\/cite><\/blockquote>\n\n\n\n

Consent-based marketing<\/h2>\n\n\n\n

\u201cThe practice of only contacting consumers who have given their prior express written consent to be contacted. The objective is to ensure that only \u2018active prospects\u2019, or those who have actively expressed interest in hearing from you, make it into your funnel.\u201d Learn more<\/strong><\/a>.<\/p>\n\n\n\n

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<\/div>\nWhat we’re listening to<\/cite><\/blockquote>\n\n\n
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Ben Farrar, Director of Data, Privacy, and Compliance, joins the Privacy Please podcast<\/a> to discuss an array of privacy and security topics<\/strong>, and how ActiveProspect can empower companies through a consent-based marketing approach. Listen now<\/strong><\/a>.<\/p>\n\n\n\n

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<\/p>\nActiveProspect partner spotlight<\/cite><\/blockquote>\n\n\n

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Trestle\u2019s Real Contact API<\/h2>\n\n\n\n

Powerful lead validation tool that confirms lead identity and contactability. See how integrating it with LeadConduit can help you optimize and enhance your lead flows. Learn more<\/strong><\/a>.<\/p>\n\n\n\n

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<\/p>\nMeet an ActiveProspect expert<\/cite><\/blockquote>\n\n\n

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Introducing the people behind the logo<\/h2>\n\n\n\n

At ActiveProspect, we’re backed by an amazing group of people, just like yourself. Sit down with Ruben Ugarte, our Sales Director for Home Services, and get to know him better! Watch now<\/strong><\/a>.<\/p>\n\n\n\n

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<\/p>\nMeme of the week<\/cite><\/blockquote>\n\n\n

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If you’d like to stay up-to-date on all the industry’s latest news and trends, subscribe to InsideCBM<\/em> now and receive all the information you need, straight in your inbox. Sign up!<\/a><\/strong><\/p>\n\n\n\n

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As industry experts, we’re dedicated to providing unparalleled information to help you enhance your business. Our team brings you the latest news, research, and trends to help you stay compliant and maximize ROI. Join us…<\/p>\n","protected":false},"author":71,"featured_media":7526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[257],"tags":[31,222,350,47,28],"ap-post-type":[],"ap-post-industry":[],"ap-post-product":[],"ap-post-topic":[315,317],"class_list":["post-7474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lead-acquisition","tag-compliance","tag-consent","tag-consent-based-marketing","tag-marketing-automation","tag-tcpa"],"acf":[],"_links":{"self":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/7474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/comments?post=7474"}],"version-history":[{"count":0,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/posts\/7474\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media\/7526"}],"wp:attachment":[{"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/media?parent=7474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/categories?post=7474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/tags?post=7474"},{"taxonomy":"ap-post-type","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-type?post=7474"},{"taxonomy":"ap-post-industry","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-industry?post=7474"},{"taxonomy":"ap-post-product","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-product?post=7474"},{"taxonomy":"ap-post-topic","embeddable":true,"href":"https:\/\/activeprospect.com\/wp-json\/wp\/v2\/ap-post-topic?post=7474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}