{"id":9112,"date":"2026-01-27T03:00:00","date_gmt":"2026-01-27T09:00:00","guid":{"rendered":"https:\/\/activeprospect.com\/blog\/\/"},"modified":"2026-01-27T08:56:36","modified_gmt":"2026-01-27T14:56:36","slug":"fcc-one-to-one-consent","status":"publish","type":"post","link":"https:\/\/activeprospect.com\/blog\/fcc-one-to-one-consent\/","title":{"rendered":"Understanding the FCC one-to-one consent rule update"},"content":{"rendered":"\n
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Are you familiar with the Federal Communications Commission\u2019s (FCC<\/a>) Telephone Consumer Protection Act (TCPA<\/a>) one-to-one consent rule? There have been some major updates <\/strong>that you must be aware of.<\/p>\n\n\n\n

In this detailed blog post, we\u2019ll take a closer look at the FCC one-to-one consent, its postponement and then removal, best practices for TCPA compliance, and the repercussions of not complying. By the time you finish reading, you\u2019ll be well-equipped to navigate the regulatory landscape and protect your business<\/strong> from potential pitfalls.<\/p>\n\n\n\n

What is the TCPA one-to-one consent rule?<\/h2>\n\n\n\n

The one-to-one consent rule was a proposed update to the TCPA<\/a> by the FCC<\/a>, aimed at \u201cclosing the lead generator robocall loophole<\/a>\u201d by broadening the definition of prior express written consent (PEWC). This update would have required consumers to be given the option to choose, during a lead generation transaction, the one or multiple companies or brands with whom their personal and contact data could be shared when requesting more information, outreach, calls or text messages about product or service of interest.<\/p>\n\n\n\n

The FCC 1:1 consent rule was formally proposed on\u00a0December 13, 2023<\/a>, and\u00a0was expected to take effect on January 27, 2025<\/strong>.<\/p>\n\n\n\n

What happened to the FCC one-to-one consent effective date?<\/h2>\n\n\n\n

On January 20, 2025, President Trump signed several Executive Orders, including directives for U.S. government agencies to pause any new regulation updates. This pause was intended to allow for further review by the White House and newly appointed agency leaders.<\/p>\n\n\n\n

On January 24, 2025<\/a>, just days before the FCC one-to-one consent effective date, the FCC issued an order<\/a> delaying the rule for up to 12 months. Moments later, the Eleventh Circuit Court of Appeals separately granted the Insurance Marketing Coalition\u2019s petition<\/a> that was challenging the FCC\u2019s rule-making authority around the PEWC update, effectively eliminating the previously proposed FCC 1:1 consent rule update entirely<\/strong>.<\/p>\n\n\n\n

The FCC prior express written consent standard was reinstated<\/h2>\n\n\n\n

On August 29, 2025, the FCC reinstated its prior standard for \u201cprior express written consent\u201d under the TCPA<\/strong> after the 11th Circuit vacated its 2023 proposed revision. The court found the FCC had exceeded its authority by requiring one-to-one consent and topic-related messaging. <\/p>\n\n\n\n

As previously established, the reinstated rule directs that consent must be in writing, include the consumer\u2019s signature, and contain clear disclosures<\/strong>.<\/p>\n\n\n\n

Why is TCPA consent still important?<\/h2>\n\n\n\n

The proposed one-to-one consent rule update may be gone, but the existing TCPA consent<\/a> requirements are still very much alive. In today\u2019s digital world, consumers can be inundated with marketing and sales promotional text messages and calls, some of which they don\u2019t want or are even potentially fraudulent. The TCPA is intended to provide\u00a0protection against this barrage of unwanted, unsolicited<\/strong><\/strong>, and intrusive communications<\/strong>.<\/p>\n\n\n\n

In a world where happy customers are the key to success, showing that you respect their choices and minimize onward personal data sharing can make a huge difference. By getting their clear go-ahead before reaching out, you\u2019re showing that you value their time and their preferences. This can help you build a solid, long-lasting relationship with your customers<\/strong>, who will be more likely to come back to you in the future.<\/p>\n\n\n\n

Therefore, the TCPA isn\u2019t just about following the regulations and case law; it\u2019s about something bigger. It\u2019s a\u00a0commitment to protecting consumers\u2019 contact information and running your business the right way<\/strong>. When you\u00a0put consumer consent first<\/a>, you\u2019re not only protecting people from unwanted, unsolicited calls and texts, you\u2019re also building a culture of honesty and respect. And that leads to stronger customer relationships, a better brand, and more success in the long run.<\/p>\n\n\n\n

What are the main requirements under the TCPA?<\/h2>\n\n\n\n

The FCC\u2019s TCPA<\/a> includes several key requirements:<\/p>\n\n\n\n

Record of consumer consent<\/h3>\n\n\n\n